Agenturwechsel leicht gemacht: Dein schmerzfreier Weg in die digitale Unabhängigkeit

0 %

Ausfallzeit

100 %

Unabhängig

25

Jahre Hotel-Partner

Du bist unzufrieden mit deiner aktuellen Agentur, ärgerst dich über deinen Full-Service-Dienstleister oder dein Freelancer ist abgetaucht? Wir holen dich da raus. Mit unserem professionellen Wechsel-Service garantieren wir dir einen reibungslosen Umzug deiner Hotel-Website – ohne Ausfallzeiten, ohne Datenverlust und endlich ohne nervigen Lock-in-Effekt.

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Frustriert von langen Wartezeiten und fehlenden Ideen?

Viele Hoteliers kennen das Problem: Zu Beginn der Zusammenarbeit mit der alten Agentur klang alles vielversprechend. Doch mittlerweile wartest du wochenlang auf kleinste Änderungen, das Content-Management-System (CMS) ist kompliziert zu pflegen und von Eigeninitiative oder frischen Ideen für dein Hotelmarketing fehlt jede Spur. Vielleicht steckst du auch in der „All-in-One-Falle“ eines großen Full-Service-Anbieters fest und hast Angst, bei einer Kündigung deine Website oder deine wertvollen Gästedaten zu verlieren. Dieser Frust kostet dich nicht nur Nerven, sondern im schlimmsten Fall auch wertvolle Direktbuchungen.

Unser Ansatz: Der sichere Umzug und 100 % Anbieter-Unabhängigkeit

Wir machen den Agenturwechsel für dich absolut schmerzfrei. Als spezialisierte Hotel-Digitalagentur mit 25 Jahren Erfahrung nehmen wir dich komplett an die Hand. Wir analysieren deine aktuelle technische Situation, kümmern uns um die reibungslose Datenübernahme und bauen deine digitale Präsenz auf ein zukunftssicheres Fundament um. Das Wichtigste dabei: Bei XPORT genießt du vollkommene Anbieter-Unabhängigkeit. Egal ob Buchungsmaschine, PMS, Gutscheinshop oder Newslettersystem – wir beraten dich absolut neutral und binden exakt die Systeme ein, die am besten zu deinem Hotel passen. Deine Website, deine Domains und deine Daten gehören jederzeit dir. Statt anonymer Ticket-Systeme bekommst du bei uns einen festen, deutschsprachigen Ansprechpartner, der proaktiv mitdenkt und deine Hotel-DNA versteht

In a workshop, people sat around a table, discussing notes and pointing to pieces of paper.
In a workshop, people sat around a table, discussing notes and pointing to pieces of paper.

Lokale Agentur oder echte Hotel-Experten? Du bekommst beides!

Viele Hoteliers suchen bei einem Wechsel instinktiv nach einer Webagentur direkt um die Ecke. Das ist verständlich, birgt aber eine Gefahr: Eine lokale Agentur ist nicht zwingend ein Spezialist für die komplexen Prozesse der Hotellerie. Wir beweisen dir, dass räumliche Entfernung schon lange kein Hindernis mehr ist für eine partnerschaftliche Zusammenarbeit auf Augenhöhe. Unser Hauptsitz ist in Dresden, aber unser Team ist deutschlandweit verteilt und wir sind absolute Profis darin, den persönlichen und vertrauensvollen Kontakt über kurze Online-Wege eng zu pflegen. Doch digitale Nähe allein reicht uns nicht: Uns liegt enorm viel daran, die Marken und Häuser, die wir langfristig betreuen, auch wirklich zu verstehen. Deshalb reisen wir flexibel zu dir an und besuchen dein Hotel regelmäßig persönlich. Ob virtuell oder face-to-face: Wir schauen uns vor Ort an, was dein Haus einzigartig macht, und bringen diese echte Hotel-DNA in unsere Arbeit ein – ganz egal, wie viele Kilometer uns auf dem Papier trennen

"In XPORT, we've found a reliable partner who provides us with excellent support both for our website relaunches and in online marketing. Communication is straightforward, inquiries are handled quickly, and solutions are always implemented competently. We particularly appreciate the combination of technical expertise, personalized support, and an understanding of our specific needs."

Elodie Pellengahr

Director of Marketing, Gastwerk & The George Hotel Hamburg

"We, the Superbuden Hotels in Hamburg and Vienna, have been working with XPORT since 2009. From our first website to flyers, brochures, and stickers, all the way to online marketing, XPORT has supported us as an all-around agency. Through their creative contributions, they have played a key role in shaping our brand. All our materials are always kept up to date, and all legal requirements are taken into account. Working with them is incredibly enjoyable and brings us many benefits. We are more than happy to recommend XPORT."

Jörn Hoppe

General Manager of Superbuden Hotels

"We’re pretty demanding when it comes to the websites for our Bikini Hotels—they’re unique, meticulously detailed, and come with requirements that would probably drive many web agencies to the brink of madness. Fortunately, with XPORT, we have a partner by our side who takes our ideas seriously, thinks along with us, and implements everything in a way that leaves us satisfied in the end. Our favorite perk: The collaboration is always relaxed and uncomplicated—exactly the way we like it."

Mitschi Fraatz

Marketing Headquarters, Bikini Island & Mountain Hotels

"Our collaboration with XPORT began in 2018 with a major project to relaunch the online store for our spas, hotels, wellness parks, and restaurants, which was carried out to our complete satisfaction. Since then, XPORT has been a consistently reliable and professional partner in all areas of digital marketing."

Marco von Holwede

Marketing and Sales Manager, Toskanaworld AG

"We're incredibly excited, very happy with the new website, and would also like to thank you for the great collaboration!"

Dörte Kubatzki

Owner, Das Kubatzki

"Working with XPORT has been a pleasure right from the start of our business relationship! We feel very well taken care of by our colleagues at XPORT, and we’re able to collaborate with them in a competent and professional manner. Communication is always on an equal footing and based on a high level of trust. We look forward to the future projects we’ll be carrying out with XPORT."

Sandra Musil

Marketing & Guest Relations, Strandhotel Zingst

"Our new website is fantastic! Working with XPORT was not only a pleasure, but also a professional and creative experience. The backend is simply fantastic! It’s so intuitive and offers incredible options for customization. They met every deadline perfectly, and even the transition from my previous agency went absolutely smoothly despite some challenges! I’m very happy with my decision and thank the team for the great collaboration!"

Katy Lose

Owner & Managing Director of Hotel Villa Granitz Rügen

"We have been satisfied customers of XPORT for many years and have carried out numerous projects together—ranging from minor website updates to the development of a completely new website and the programming of our own self-check-in solution for our hotels. Our experience with XPORT has been consistently positive, and we would recommend them anytime."

Diana Avagiani

E-Commerce Manager at Superbuden Hotels

"The website relaunch for our brand, das Freytag, in collaboration with XPORT was a complete success. The website's new, fresh design and improved functionality, combined with targeted content, effectively highlight the brand's unique selling points and thus strengthen our brand positioning."

Sara Pawlik

Cluster Marketing Manager, SICON Group

"The whole experience is very intuitive, and the website is really fun to use! Everything is well-organized, straightforward, and works exactly as you'd hope it would."

Leonard Bethmann

Sales & Marketing Manager, THE MADISON Hotel Hamburg

"I'm so happy with the result! I'm thrilled! Thank you all!"

Kathlyn Voss

Managing Director of the Schokoladenhotel Westerstede

"The team at Hotel c/o56 Chemnitz truly enjoys working with the XPORT agency. Communication is open and straightforward, arrangements are handled reliably, and ideas are put into practice in a practical way. It’s clear that they’re actively involved in the process and have a genuine interest in our goals."

Jette Rüdiger

Marketing Manager, Hotel c/o56, Chemnitz

"Working with you on this project has really paid off. Direct bookings and event/conference inquiries have increased significantly. General inquiries have dropped considerably. We're all very happy about this, and your work is really paying off! :-)"

Sven Vormann

Revenue Manager, dasPAUL Nuremberg

"I'd like to give you some brief interim feedback to let you know that we're very satisfied! In just the first week, we've already received 6 highly qualified conference inquiries from new customers and 6 other exciting inquiries for our Rooms division. We're really looking forward to seeing how things develop."

Martina Rook

Hotel Management, Hotel Rossi Berlin

"The project was simply fantastic! Working with the team was always constructive, creative, and marked by a positive atmosphere. The team managed and executed the project professionally, which is clearly evident in the outstanding result. We are extremely satisfied with the final product and can wholeheartedly recommend XPORT."

Yvonne Walz

General Manager, Hotel Württemberger Hof Öhringen

"What we particularly appreciate about our collaboration with XPORT is the combination of strategic vision, creative ideas, and reliable execution. The team understands the unique characteristics of Reichenstein Castle and helps us tell our story in a contemporary way while strategically enhancing our digital visibility."

Katrin Gerwinat

Managing Director, Reichenstein Castle

"The Nixe Boutique Hotel is opening up to the vast online world. We are currently celebrating our long-awaited relaunch, and the website www.nixe-hotel.de is quite impressive: elegant, very user-friendly, minimalist, chic, and inspiring."

Johanna Schewe

General Manager, Hotel am Meer & Villa Nixe

Lass uns über deinen Ausstieg sprechen – kostenlos & vertraulich

Du spielst mit dem Gedanken an einen Wechsel, bist dir aber unsicher, wie kompliziert der Ausstieg aus deinem aktuellen Vertrag technisch wird?

Lass uns das in einer kurzen, kostenlosen 15-Minuten-Erstberatung völlig unverbindlich klären. Bei uns gibt es keine anonymen Vertriebler: Es ruft dich ein erfahrener Berater aus unserem Team an, hört sich deine aktuelle Situation an und zeigt dir ehrlich und ohne Fachchinesisch deine Möglichkeiten auf.

Lena Dargel
Sales Manager
Gained industry experience at FTI Touristik and Grand Hotel Heiligendamm.
Thomas Fritsche
Managing Director
Sales and Hotel Marketing with Passion and Insight Since 2015

References

Erfolgreiche Neustarts: Hoteliers, die uns vertrauen

Zahlreiche unserer treuesten Kunden kamen zu uns, weil sie bei ihrem alten Dienstleister unzufrieden waren – und sind seit vielen Jahren geblieben. Ob das designverliebte Cabin Hotel CAB20 in Hamburg, die individuelle Superbude oder das beliebte Strandhotel Zingst an der Ostsee: In unseren Referenzen zeigen wir dir, wie wir Hoteliers aus technischen Sackgassen befreit und ihre Websites zu echten Motoren für Direktbuchungen gemacht haben.


Gastwerk Hotel Hamburg
Golden WebAward trophy with a flame-shaped top and a black base, inscribed with “WebAward Competition”

Gastwerk Hotel Hamburg

Legendary loft design tailored for a mobile-first approach: The new, conversion-optimized website—complete with a clever conference configurator—reduced the bounce rate by 23% and delivered a 15% increase in revenue for the Hamburg-based design icon.
Go to the website
Superbude Hamburg & Vienna

Superbude Hamburg & Vienna

Bold, accessible, and distinctive: The new Superbude website demonstrates how a brand can continue to evolve and constantly reinvent itself without losing any of its appeal.
Go to the website
Bikini Island & Mountain Hotels

Bikini Island & Mountain Hotels

A Strong Lifestyle Brand & GEO Success for the Bikini Hotels in Mallorca: In addition to a shared brand platform with individual hotel levels, our GEO project is driving significantly more AI traffic.
Go to the website
Tuscany World

Tuscany World

Gift Certificates with a WOW Factor: Design of a custom-built online store for selling personalized gift certificates—with the option to include your own photos or video messages.
Go to the website
The Kubatzki

The Kubatzki

Since the relaunch, we have been supporting Das Kubatzki with a mix of SEO, Google Ads, social media ads, and metasearch, ensuring continuous digital visibility.
Go to the website
Beach Hotel Zingst
Golden WebAward trophy with a flame-shaped top and a black base, inscribed with “WebAward Competition”

Beach Hotel Zingst

From a chain hotel to a strong independent brand: rebranding, relaunch, and record revenue thanks to continuous improvements in online marketing.
Go to the website
HUB Apartments
Golden WebAward trophy with a flame-shaped top and a black base, inscribed with “WebAward Competition”

HUB Apartments

Two locations, one compelling website: We brought together the apartment buildings in Hamburg’s Harburg and St. Georg neighborhoods on a single platform: hellohotel.
Go to the website
SICON Hospitality

SICON Hospitality

A platform for five brands: Following the launch of the SICON umbrella brand, four additional individual hotel websites were launched on the same hellohotel platform.
Go to the website
THE MADISON Hotel Hamburg
Golden WebAward trophy with a flame-shaped top and a black base, inscribed with “WebAward Competition”

THE MADISON Hotel Hamburg

Personal, well-organized, intuitive: a clear structure for guests and a content management system that the hotel team can easily use on their own in their day-to-day work.
Go to the website
Chocolate Hotel
Golden WebAward trophy with a flame-shaped top and a black base, inscribed with “WebAward Competition”

Chocolate Hotel

Germany's only chocolate hotel—sweetly packaged and highly profitable thanks to the hellohotel CMS, which incorporates gamification and clever Google Ads.
Go to the website

Why XPORT?

We don't do everything.
But we do hotel marketing right.

We have been supporting the hospitality industry since 2001. Why have more than 500 hotels chosen us over a generalist agency? There are good reasons for this.

25
Years of Hotel DNA
We know what matters in day-to-day hotel operations.
100 %
Hotel Specialization
Industry focus instead of a street vendor's tray.
6+
Solutions, One Team
Website, Design, Hotel Consulting, Online Marketing, and much more.
500+
Hotel guests
have already benefited from our expertise in the hotel industry.

With a generalist agency

Isolated, piecemeal solutions with no measurable success.

With XPORT

Integrated solutions with transparent tracking.

With a generalist agency

Technical jargon instead of clear answers.

With XPORT

Straight talk in the language of the hotel industry.

With a generalist agency

Limited understanding of the industry and a lack of system expertise.

With XPORT

100% hotel DNA; PMS, IBE, and interfaces are all in place.

With a generalist agency

Anonymous tickets and shifting responsibilities.

With XPORT

A trusted partner who thinks along with you and knows your home.

With a generalist agency

Geographical proximity alone, without any real hotel expertise.

With XPORT

Nationwide strength and proven best practices.

We're known for:

Häufige Fragen (FAQ) zum Agenturwechsel für Hotels

  • Will my new website be accessible?

    We’ll build your new website so that it has a strong foundation for accessibility, for example through options for alternative text, good readability, and robust screen reader support. To ensure that accessibility truly functions consistently in everyday use, design guidelines (e.g., sufficient contrast in the corporate design) and the content provided (e.g. , alt text, link text, captions) also play an important role. A fully (100 percent) accessible implementation in accordance with WCAG/BITV is not automatically included in the relaunch unless expressly agreed upon in writing, but can of course be commissioned separately. Upon request, we will review your website as part of an accessibility audit and identify specific measures , including a draft accessibility statement. Please note that PDFs and external tools (e.g., IBE) must be considered separately, and we cannot always influence their accessibility.

  • I'm unhappy with my current agency. Is switching agencies a lot of work?

    In most cases, the transition is much simpler than you might think. We'll guide you through the handover, handle the necessary technical steps, and coordinate the transition so that your website and key systems continue to run with as little disruption as possible.

  • Can we use government grants for our hotel marketing and consulting services?

    Yes, absolutely! As a listed consulting firm, we’ll help you take advantage of BAFA fundingfor marketing. This way, you can secure up to €2,800(or up to 80% of consulting costs) in government grants for your business growth. We provide strategic guidance—from brand building to a crystal-clear online marketing strategy to impartial system consulting —all while staying within your budget.

  • What sets XPORT apart from a traditional web agency or a freelancer?

    XPORT has specialized in the hospitality industry since 2001. We understand the problems and challenges your industry faces. You’ll benefit from our insights and best practices gained from over 25 years of experience in hotel marketing. Instead of dealing with a constantly changing roster of contacts and unnecessary jargon, you’ll have a dedicated partner who understands hotel marketing, websites, systems, and the unique aspects of the industry. We don’t view design, technology, and marketing as separate entities, but rather as interconnected building blocks.

  • Is it complicated to switch to your agency?

    Generally speaking, no. We work with you to structure the transition, clarify access rights and responsibilities, and ensure that important systems and ongoing initiatives are taken into account during the transition. In doing so, we rely on designated points of contact and strive for solutions that are as open and independent as possible.