Hotel Web Design That Wins Over Guests and Boosts Direct Bookings

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Your Own Website, Full Control

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Seamless IBE Integration

100%

Your Data, Your Systems

Professional hotel web design combines striking visuals with a clear strategy. We develop hotel websites that authentically showcase your brand, win over guests, and drive more direct bookings—customized, technically sophisticated, and perfectly tailored to your hotel.

Website preview

Good hotel web design is more than just a nice website.

Many hoteliers are frustrated by outdated designs, complicated maintenance, and heavy reliance on booking platforms. We understand these challenges. With 25 years of experience, we develop websites that not only look great but, above all, do one thing: drive sales.

First the foundation, then the design.

Successful hotel web design doesn't start with colors or fonts, but with a clear strategy. As part of our website design process, we analyze your target audiences, define goals, and develop a site structure that guides visitors directly to making a booking. The result isn't a cookie-cutter website, but a solution that works in the long term.

💡 Good to know: Our strategic consulting services are BAFA-funded service . This allows you to secure a 50% or 80% subsidy on the consulting costs (€1,750 or €2,800, depending on the federal state).

In a workshop, people sat around a table, discussing notes and pointing to pieces of paper.

The Right Solution for Your Hotel

What We Develop for You

Whether it's a website relaunch, an AI-powered website, accessibility, or conversion optimization—we develop solutions tailored to your hotel, your goals, and your guests. For more direct bookings, not more complexity.


Website Relaunch

High-conversion hotel websites based on a clear strategy—modern, fast, and optimized for direct bookings.

AI Website

Fast, professional website creation using artificial intelligence—ideal for getting started in today's world.

Accessible Website

Make your hotel website compliant with accessibility laws—legally sound and user-friendly.

Conversion optimization

More inquiries and direct bookings through improved user navigation, content, and booking flows.

"In XPORT, we've found a reliable partner who provides us with excellent support both for our website relaunches and in online marketing. Communication is straightforward, inquiries are handled quickly, and solutions are always implemented competently. We particularly appreciate the combination of technical expertise, personalized support, and an understanding of our specific needs."

Elodie Pellengahr

Director of Marketing, Gastwerk & The George Hotel Hamburg

"We, the Superbuden Hotels in Hamburg and Vienna, have been working with XPORT since 2009. From our first website to flyers, brochures, and stickers, all the way to online marketing, XPORT has supported us as an all-around agency. Through their creative contributions, they have played a key role in shaping our brand. All our materials are always kept up to date, and all legal requirements are taken into account. Working with them is incredibly enjoyable and brings us many benefits. We are more than happy to recommend XPORT."

Jörn Hoppe

General Manager of Superbuden Hotels

"We’re pretty demanding when it comes to the websites for our Bikini Hotels—they’re unique, meticulously detailed, and come with requirements that would probably drive many web agencies to the brink of madness. Fortunately, with XPORT, we have a partner by our side who takes our ideas seriously, thinks along with us, and implements everything in a way that leaves us satisfied in the end. Our favorite perk: The collaboration is always relaxed and uncomplicated—exactly the way we like it."

Mitschi Fraatz

Marketing Headquarters, Bikini Island & Mountain Hotels

"Our collaboration with XPORT began in 2018 with a major project to relaunch the online store for our spas, hotels, wellness parks, and restaurants, which was carried out to our complete satisfaction. Since then, XPORT has been a consistently reliable and professional partner in all areas of digital marketing."

Marco von Holwede

Marketing and Sales Manager, Toskanaworld AG

"We're incredibly excited, very happy with the new website, and would also like to thank you for the great collaboration!"

Dörte Kubatzki

Owner, Das Kubatzki

"Working with XPORT has been a pleasure right from the start of our business relationship! We feel very well taken care of by our colleagues at XPORT, and we’re able to collaborate with them in a competent and professional manner. Communication is always on an equal footing and based on a high level of trust. We look forward to the future projects we’ll be carrying out with XPORT."

Sandra Musil

Marketing & Guest Relations, Strandhotel Zingst

"Our new website is fantastic! Working with XPORT was not only a pleasure, but also a professional and creative experience. The backend is simply fantastic! It’s so intuitive and offers incredible options for customization. They met every deadline perfectly, and even the transition from my previous agency went absolutely smoothly despite some challenges! I’m very happy with my decision and thank the team for the great collaboration!"

Katy Lose

Owner & Managing Director of Hotel Villa Granitz Rügen

"We have been satisfied customers of XPORT for many years and have carried out numerous projects together—ranging from minor website updates to the development of a completely new website and the programming of our own self-check-in solution for our hotels. Our experience with XPORT has been consistently positive, and we would recommend them anytime."

Diana Avagiani

E-Commerce Manager at Superbuden Hotels

"The website relaunch for our brand, das Freytag, in collaboration with XPORT was a complete success. The website's new, fresh design and improved functionality, combined with targeted content, effectively highlight the brand's unique selling points and thus strengthen our brand positioning."

Sara Pawlik

Cluster Marketing Manager, SICON Group

"The whole experience is very intuitive, and the website is really fun to use! Everything is well-organized, straightforward, and works exactly as you'd hope it would."

Leonard Bethmann

Sales & Marketing Manager, THE MADISON Hotel Hamburg

"I'm so happy with the result! I'm thrilled! Thank you all!"

Kathlyn Voss

Managing Director of the Schokoladenhotel Westerstede

"The team at Hotel c/o56 Chemnitz truly enjoys working with the XPORT agency. Communication is open and straightforward, arrangements are handled reliably, and ideas are put into practice in a practical way. It’s clear that they’re actively involved in the process and have a genuine interest in our goals."

Jette Rüdiger

Marketing Manager, Hotel c/o56, Chemnitz

"Working with you on this project has really paid off. Direct bookings and event/conference inquiries have increased significantly. General inquiries have dropped considerably. We're all very happy about this, and your work is really paying off! :-)"

Sven Vormann

Revenue Manager, dasPAUL Nuremberg

"I'd like to give you some brief interim feedback to let you know that we're very satisfied! In just the first week, we've already received 6 highly qualified conference inquiries from new customers and 6 other exciting inquiries for our Rooms division. We're really looking forward to seeing how things develop."

Martina Rook

Hotel Management, Hotel Rossi Berlin

"The project was simply fantastic! Working with the team was always constructive, creative, and marked by a positive atmosphere. The team managed and executed the project professionally, which is clearly evident in the outstanding result. We are extremely satisfied with the final product and can wholeheartedly recommend XPORT."

Yvonne Walz

General Manager, Hotel Württemberger Hof Öhringen

"What we particularly appreciate about our collaboration with XPORT is the combination of strategic vision, creative ideas, and reliable execution. The team understands the unique characteristics of Reichenstein Castle and helps us tell our story in a contemporary way while strategically enhancing our digital visibility."

Katrin Gerwinat

Managing Director, Reichenstein Castle

"The Nixe Boutique Hotel is opening up to the vast online world. We are currently celebrating our long-awaited relaunch, and the website www.nixe-hotel.de is quite impressive: elegant, very user-friendly, minimalist, chic, and inspiring."

Johanna Schewe

General Manager, Hotel am Meer & Villa Nixe

Ready for a hotel website that drives sales?

Let's talk about your current website—no strings attached. In a brief call, we'll highlight your greatest opportunities—honestly, clearly, and on equal terms.

Our website experts look forward to speaking with you.

Lena Dargel
Sales Manager
Gained industry experience at FTI Touristik and Grand Hotel Heiligendamm.
Thomas Fritsche
Managing Director
Sales and Hotel Marketing with Passion and Insight Since 2015

References

Successful Hotel Web Design in Practice

Discover hotel web design projects that strengthen brands, increase direct bookings, and make hotels more successful online.


Gastwerk Hotel Hamburg
Golden WebAward trophy with a flame-shaped top and a black base, inscribed with “WebAward Competition”

Gastwerk Hotel Hamburg

Legendary loft design tailored for a mobile-first approach: The new, conversion-optimized website—complete with a clever conference configurator—reduced the bounce rate by 23% and delivered a 15% increase in revenue for the Hamburg-based design icon.
Go to the website
Superbude Hamburg & Vienna

Superbude Hamburg & Vienna

Bold, accessible, and distinctive: The new Superbude website demonstrates how a brand can continue to evolve and constantly reinvent itself without losing any of its appeal.
Go to the website
Bikini Island & Mountain Hotels

Bikini Island & Mountain Hotels

A Strong Lifestyle Brand & GEO Success for the Bikini Hotels in Mallorca: In addition to a shared brand platform with individual hotel levels, our GEO project is driving significantly more AI traffic.
Go to the website
Tuscany World

Tuscany World

Gift Certificates with a WOW Factor: Design of a custom-built online store for selling personalized gift certificates—with the option to include your own photos or video messages.
Go to the website
The Kubatzki

The Kubatzki

Since the relaunch, we have been supporting Das Kubatzki with a mix of SEO, Google Ads, social media ads, and metasearch, ensuring continuous digital visibility.
Go to the website
Beach Hotel Zingst
Golden WebAward trophy with a flame-shaped top and a black base, inscribed with “WebAward Competition”

Beach Hotel Zingst

From a chain hotel to a strong independent brand: rebranding, relaunch, and record revenue thanks to continuous improvements in online marketing.
Go to the website
HUB Apartments
Golden WebAward trophy with a flame-shaped top and a black base, inscribed with “WebAward Competition”

HUB Apartments

Two locations, one compelling website: We brought together the apartment buildings in Hamburg’s Harburg and St. Georg neighborhoods on a single platform: hellohotel.
Go to the website
SICON Hospitality

SICON Hospitality

A platform for five brands: Following the launch of the SICON umbrella brand, four additional individual hotel websites were launched on the same hellohotel platform.
Go to the website
THE MADISON Hotel Hamburg
Golden WebAward trophy with a flame-shaped top and a black base, inscribed with “WebAward Competition”

THE MADISON Hotel Hamburg

Personal, well-organized, intuitive: a clear structure for guests and a content management system that the hotel team can easily use on their own in their day-to-day work.
Go to the website
Chocolate Hotel
Golden WebAward trophy with a flame-shaped top and a black base, inscribed with “WebAward Competition”

Chocolate Hotel

Germany's only chocolate hotel—sweetly packaged and highly profitable thanks to the hellohotel CMS, which incorporates gamification and clever Google Ads.
Go to the website

Why XPORT?

We don't do everything.
But we do hotel marketing right.

We have been supporting the hospitality industry since 2001. Why have more than 500 hotels chosen us over a generalist agency? There are good reasons for this.

25
Years of Hotel DNA
We know what matters in day-to-day hotel operations.
100 %
Hotel Specialization
Industry focus instead of a street vendor's tray.
6+
Solutions, One Team
Website, Design, Hotel Consulting, Online Marketing, and much more.
500+
Hotel guests
have already benefited from our expertise in the hotel industry.

With a generalist agency

Isolated, piecemeal solutions with no measurable success.

With XPORT

Integrated solutions with transparent tracking.

With a generalist agency

Technical jargon instead of clear answers.

With XPORT

Straight talk in the language of the hotel industry.

With a generalist agency

Limited understanding of the industry and a lack of system expertise.

With XPORT

100% hotel DNA; PMS, IBE, and interfaces are all in place.

With a generalist agency

Anonymous tickets and shifting responsibilities.

With XPORT

A trusted partner who thinks along with you and knows your home.

With a generalist agency

Geographical proximity alone, without any real hotel expertise.

With XPORT

Nationwide strength and proven best practices.

We're known for:

Your most frequently asked questions.
Our simple answers.

  • How much does a new hotel website cost?

    That depends on how customized you want your new website to be. A hellohotel websitebased on our design templates starts at €5,990 plusa monthly subscription starting at €99. For a customized premium website with a unique design and more complex requirements, we’ll provide a quote for your relaunch project tailored to your hotel and the desired scope.

  • How long does a website relaunch take?

    A website relaunch doesn’t have to take forever. With our hotel website builder, hellohotel, we cantypically launcha high-converting hotel website within 4–8 weeks. For more customized premium websites, we build your site fromscratch based on your requirements and using an open-source system. This allows for tailor-made solutions for your hotel, but it does take more time: We generally estimate a timeframe of 6–8 months, depending on your requirements.

    In both cases, the timingis up to you—the sooner we receive your materials and feedback, the faster we can get to work. 

  • Will my new website be accessible?

    We’ll build your new website so that it has a strong foundation for accessibility, for example through options for alternative text, good readability, and robust screen reader support. To ensure that accessibility truly functions consistently in everyday use, design guidelines (e.g., sufficient contrast in the corporate design) and the content provided (e.g. , alt text, link text, captions) also play an important role. A fully (100 percent) accessible implementation in accordance with WCAG/BITV is not automatically included in the relaunch unless expressly agreed upon in writing, but can of course be commissioned separately. Upon request, we will review your website as part of an accessibility audit and identify specific measures , including a draft accessibility statement. Please note that PDFs and external tools (e.g., IBE) must be considered separately, and we cannot always influence their accessibility.

  • Will my new website be optimized for search engines?

    When relaunching a website, we lay the technical groundwork to ensure that Google and other search engines can effectively crawl your site. To do this, we review elements such as metadata, URL structure, internal linking, headings, image information, and basic structured data. Additional services—such as keyword research, SEO copywriting, or ongoing SEO support—can be commissioned as needed, depending on the project.

  • Where is my website hosted?

    With XPORT, your website will be hosted either on dedicated managed cloud serversfrom Domainfactory, on Timme Hosting servers, or on AWS servers in Frankfurt. We’ll work with you to determine which option is best based on your specific requirements (e.g., performance, setup, desired conditions). Our goal is 99.9 percent website uptime. Timme Hosting also positions itself as a green hosting provider with a focus on sustainability. The hosting packages are fully customizable and can be scaled as needed.

  • I'm unhappy with my current agency. Is switching agencies a lot of work?

    In most cases, the transition is much simpler than you might think. We'll guide you through the handover, handle the necessary technical steps, and coordinate the transition so that your website and key systems continue to run with as little disruption as possible.

  • Can we use government grants for our hotel marketing and consulting services?

    Yes, absolutely! As a listed consulting firm, we’ll help you take advantage of BAFA fundingfor marketing. This way, you can secure up to €2,800(or up to 80% of consulting costs) in government grants for your business growth. We provide strategic guidance—from brand building to a crystal-clear online marketing strategy to impartial system consulting —all while staying within your budget.

  • How long does a website relaunch take?

    With hellohotel, we typically launch a new website within 4 to 8 weeks. For custom premium projects, we generally estimate 6 to 8 months, depending on the scope and the need for coordination. The timeline also depends on how quickly we receive content, images, and feedback.

  • What will happen to my current Google rankings?

    Existing rankings cannot be guaranteed during a relaunch. However, with a well-designed redirect strategy, a well-thought-out URL structure, and technical SEO support, we lay the groundwork to preserve existing visibility as much as possible.

  • Can I maintain my website myself after it goes live?

    Yes. Both systems have an intuitive backend. hellohotel is particularly easy to use and requires no prior technical knowledge. Our custom websites also feature a user-friendly CMS that we configure specifically to meet your needs.

  • Do I need new photos for the relaunch?

    Not necessarily. We’ll work with you to determine whether your existing images are a good fit for the new website and the look you’re going for. If you’re missing high-quality or up-to-date images, a professional photo shoot might be a good idea—because good photos play an important role in a guest’s decision to choose a hotel.

  • What if I need to make changes after the launch?

    With hellohotel, you can customize content yourself at any time. As your partner, we’re still here to assist you with technical changes or enhancements. For custom projects, we offer maintenance contracts for ongoing support.

  • Is my new website accessible?

    We take accessibility into account right from the design and technical implementation stages. However, the extent to which a website meets applicable requirements also depends on its design, content, and integrated third-party systems, such as the booking engine. Upon request, we can also conduct a targeted accessibility audit of the website.

  • Do you integrate my booking engine (IBE)?

    Of course. We work with all major IBE providers and seamlessly integrate Quickbooker, booking channels, and availability checks.
  • Can I switch to your service from another provider?

    Yes. Many of our clients come to us from full-service agencies or freelancers. We handle the migration and ensure a smooth transition.
  • Do you also provide marketing support after the launch?

    That’s exactly our approach. A website without marketing is like a hotel without guests. We offer SEO, SEA, social media, metasearch marketing, and ongoing conversion optimization.
  • Is there any government funding available for my website relaunch?

    Under certain conditions, BAFA funding may be available. Feel free to ask us about this during our introductory meeting.