Newsletter Marketing for Hotels
With a well-thought-out newsletter strategy, you can stay in touch with your guests—before, during, and after their stay. This helps you strengthen guest loyalty, encourage repeat bookings, and create additional incentives for booking.
>30%
Open Rate
+20 %
Regulars
100%
GDPR-compliant
A wonderful stay is over before you know it. A good newsletter ensures that your hotel will still be remembered.
A lot of guest data but not enough time to make good use of it?
Your guest database grows with every stay. But in the hectic day-to-day operations of a hotel, there’s often no time to put together a professional hotel marketing newsletter. Yet that’s exactly where there’s enormous potential.
Without regular communication, many guests are quickly forgotten—and would rather book their next stay through a booking portal or with a competitor.
Solution
Our Approach: Enticing Emails Instead of Junk Mail
A successful newsletter informs, inspires, and reminds guests why they love coming back. As a newsletter marketing agency, we develop newsletter campaigns tailored to your hotel—personalized, automated, and focused on direct bookings.
Strategy, content, and distribution—all from a single source
From selecting the right newsletter system to creating custom templates and segmenting target audiences, all the way to automating the guest journey, we guide you through the entire process.
Whether it’s seasonal offers, pre- and post-stay emails, or exclusive promotions for regular guests—every campaign has a clear goal: relevant, personalized communication instead of mass mailings. Of course, we also look at the numbers afterward. After all, you don’t recognize a good newsletter by its attractive subject lines, but by the bookings it generates.
A/B Test Results
Your guests decide what goes over best
We don't rely on gut feelings. For example, we use A/B testing to compare subject lines, content, or send times and see which version works better for your guests. We use the results to optimize your newsletters step by step.
How We Work: Three Steps to Successful Newsletter Marketing
We handle the work; you enjoy the bookings. Our proven process:
Strategy & Setup
Together, we'll analyze your target audiences, existing systems, and communication goals. We'll then develop the right newsletter strategy and set up your newsletter system for optimal performance.
Design, Content & Automation
We create custom newsletter templates in line with your corporate design, develop relevant content, and, upon request, set up personalized and automated campaigns such as pre-stay, post-stay, or seasonal mailings.
Delivery, Analysis & Optimization
After sending out the campaign, we analyze open rates, clicks, and bookings. The insights we gain are directly incorporated into the optimization of future campaigns.
"What we particularly appreciate about our collaboration with XPORT is the combination of strategic vision, creative ideas, and reliable execution. The team understands the unique characteristics of Reichenstein Castle and helps us tell our story in a contemporary way while strategically enhancing our digital visibility."
Katrin Gerwinat
Managing Director, Reichenstein Castle
Prices
Transparent Pricing for Your Success
Newsletter marketing is one of the most measurable marketing channels out there. Whether it’s a one-time setup or long-term support—we offer transparent pricing that fits your goals and your budget.
No hidden costs, no surprises. After a free initial consultation, you’ll receive a customized quote: clear and tailored to your hotel.
Tip: As a listed BAFA-listed consulting firm , we’d be happy to check whether your strategic marketing consulting services qualify for 50% or 80% (€1,750 or €2,800, depending on location) .
Subsidized consulting services for your hotel
Secure up to 80% in funding
up to 2,800 €
Grant for Your Professional Development – with XPORT as a BAFA-listed consulting firm
Let's reconnect with your guests—for free and with no obligation
Would you like to know what potential your guest database holds? In a free 15-minute introductory consultation , we’ll show you how professional newsletter marketing for hotels can help drive repeat bookings and build long-term guest relationships.
You won't get a call from some anonymous salesperson trying to push a software subscription on you—instead, you'll get a call from a real consultant from our #TeamXPORT. We’ll listen and give you honest, immediate feedback on your current newsletter strategy.
References
Hotels that keep their guests coming back
Successful newsletter marketing doesn't end with sending an email. Our projects demonstrate how hotels can achieve more direct bookings and long-term guest loyalty through targeted campaigns, automation, and a well-designed guest journey.
Reichenstein Castle
MANA LISA
Why XPORT?
We don't do everything.
But we do hotel marketing right.
We have been supporting the hospitality industry since 2001. Why have more than 500 hotels chosen us over a generalist agency? There are good reasons for this.
With a generalist agency
Isolated, piecemeal solutions with no measurable success.
With XPORT
Integrated solutions with transparent tracking.
With a generalist agency
Technical jargon instead of clear answers.
With XPORT
Straight talk in the language of the hotel industry.
With a generalist agency
Limited understanding of the industry and a lack of system expertise.
With XPORT
100% hotel DNA; PMS, IBE, and interfaces are all in place.
With a generalist agency
Anonymous tickets and shifting responsibilities.
With XPORT
A trusted partner who thinks along with you and knows your home.
With a generalist agency
Geographical proximity alone, without any real hotel expertise.
With XPORT
Nationwide strength and proven best practices.
We're known for:
Frequently Asked Questions About Newsletter Marketing for Hotels
Which newsletter tool is best for my hotel?
The market is huge and confusing. We advise against one-size-fits-all answers, but we’re happy to recommend tools like Campaign Monitor for hotels. It’s important that the system integrates seamlessly with your website and, ideally, with your PMS, so that automations (such as birthday or follow-up emails) work smoothly. We provide completely vendor-neutral advice on this matter.Do I have to write the newsletter content myself?
No, absolutely not. If you don’t have the time in your day-to-day hotel operations, our editorial team will handle all your content marketing for you. We’ll find the right topics (e.g., exclusive promo codes for direct bookers, behind-the-scenes insights, regional events), craft compelling copy, and upload it directly to your system.Why is it important to segment my newsletter contacts?
Not every guest is interested in the same offers. Segmentation allows you to tailor your approach to different target groups—for example, families with vacation offers or conference attendees with business-related content. This makes newsletters more relevant and reduces unnecessary wastage.
How can I gain new newsletter subscribers in compliance with data protection laws?
We can integrate appropriate sign-up forms and processes into your website. It’s important to ensure transparent consent and a properly set up double opt-in. Additional incentives, such as a promo code, can make signing up more appealing, but they must also be implemented in compliance with data protection and competition laws.
How often should I send a newsletter to my hotel guests?
Quality clearly comes before quantity! Nothing is more annoying than irrelevant mass emails. We focus on segmentation (e.g., families, conference guests, wellness vacationers) so that each guest receives only the content that truly interests them. A well-crafted newsletter every 4 to 8 weeks is often much more effective than a weekly "spam" email.
