Website Design for Hotels:
The Foundation for a Strong Online Presence

Hands using a smartphone to search through hotel reservations on a laptop keyboard.

A successful website starts with a well-thought-out concept. Only when the target audiences, positioning, content, and user navigation are clearly defined can a website be created where guests can quickly find what they’re looking for—and intuitively navigate their way to a direct booking.

We understand your challenges well

You know your website could do more, but with day-to-day operations—from check-ins to staff scheduling and guest inquiries—the redesign keeps getting put on the back burner. At the same time, many bookings come in every month through Booking, Expedia, and others. —and thus through booking channels that charge commissions.

Maybe it’s technically outdated, barely usable on a cell phone, or simply doesn’t tell the story your home deserves. And when you do talk to an agency, you get proposals full of technical jargon whose value you can’t assess.


We're going to change that!

Conceptualization Process

Our Approach: Understand First, Then Design

We don't start with design; we start with a well-thought-out concept. Through a structured process, we first clarify the key questions:

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Who are you trying to reach?

Who are you reaching today—and what kind of guests would you like to attract in the future?

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What makes your house unique?

What unique features and experiences set your hotel apart from the competition?

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What feeling should your new website convey?

Luxury, coziness, adventure, or relaxation: Which experience should be conveyed online?

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What price range does your house fall into?

Does your current website reflect this—and what should change in the future?

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What products and services do you offer?

Which offers are particularly relevant, profitable, or important from a seasonal perspective?

Based on the responses, we develop a website concept with a clear structure, relevant content, and a user flow that guides guests step by step toward making a reservation.

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What are your competitors doing?

How do comparable hotels present and position themselves online?

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Is there already a brand strategy in place?

How is your hotel positioned, and what guidelines already exist regarding the brand, tone, and design?

Website Design

Here's How to Create Your Website Concept

Based on these insights, we’ll develop the structure for your new website step by step—from the initial analysis to the collaborative workshop and on to the final page and content concept.

A man is standing next to whiteboards covered with sticky notes in a brightly lit room
Step 1

Understanding the Product and Brand:

Through our discussions with you, we’ll get to know your hotel, your positioning, your offerings, and your brand. Together, we’ll clarify what your hotel stands for and what sets it apart from others.

Step 2

Analyzing the Status Quo:

We analyze your existing website: from its structure and content to mobile usability and relevant usage data. We also examine your key competitors and identify their strengths, weaknesses, and specific areas of potential.

Step 3

Workshop:

We then consolidate all our findings into a clear page structure and a well-thought-out navigation concept. We also develop a content plan that specifies which texts, images, and other content are needed. This results in a concrete briefing for design and implementation.

Step 4

The result: Your website concept

After the workshop, we’ll consolidate the findings into a visual page structure and navigation concept, create a content plan (What needs to be written, photographed, or produced?), and summarize the workshop results into a clear briefing for the design phase and subsequent implementation.

The Next Step

The plan is in place—now we can move forward

Once your website concept is finalized, you’ll have laid the foundation. Design, technical implementation, and content can then be built upon this foundation in a targeted manner. If you’d like, we can also guide you through the subsequent website relaunch—from the initial draft to the go-live.

Three people are sitting on a couch in a warmly lit living room, looking at a laptop.

Implementation with Hospitality Expertise

Based on this concept, we develop a hotel website in which the concept, design, and technology work together from the very beginning. This allows us to avoid unnecessary rounds of revisions and create a website that suits your hotel and your guests.

Ongoing Optimization and Support

Even after the go-live, we continue to monitor your website's performance. Using web analytics and tracking, we identify opportunities for optimization and continuously refine your website as needed.

In a well-lit office, a team analyzes sales charts on two monitors while taking notes

"In XPORT, we've found a reliable partner who provides us with excellent support both for our website relaunches and in online marketing. Communication is straightforward, inquiries are handled quickly, and solutions are always implemented competently. We particularly appreciate the combination of technical expertise, personalized support, and an understanding of our specific needs."

Elodie Pellengahr

Director of Marketing, Gastwerk & The George Hotel Hamburg

"We, the Superbuden Hotels in Hamburg and Vienna, have been working with XPORT since 2009. From our first website to flyers, brochures, and stickers, all the way to online marketing, XPORT has supported us as an all-around agency. Through their creative contributions, they have played a key role in shaping our brand. All our materials are always kept up to date, and all legal requirements are taken into account. Working with them is incredibly enjoyable and brings us many benefits. We are more than happy to recommend XPORT."

Jörn Hoppe

General Manager of Superbuden Hotels

"Our collaboration with XPORT began in 2018 with a major project to relaunch the online store for our spas, hotels, wellness parks, and restaurants, which was carried out to our complete satisfaction. Since then, XPORT has been a consistently reliable and professional partner in all areas of digital marketing."

Marco von Holwede

Marketing and Sales Manager, Toskanaworld AG

"Working with XPORT has been a pleasure right from the start of our business relationship! We feel very well taken care of by our colleagues at XPORT, and we’re able to collaborate with them in a competent and professional manner. Communication is always on an equal footing and based on a high level of trust. We look forward to the future projects we’ll be carrying out with XPORT."

Sandra Musil

Marketing & Guest Relations, Strandhotel Zingst

"We have been satisfied customers of XPORT for many years and have carried out numerous projects together—ranging from minor website updates to the development of a completely new website and the programming of our own self-check-in solution for our hotels. Our experience with XPORT has been consistently positive, and we would recommend them anytime."

Diana Avagiani

E-Commerce Manager at Superbuden Hotels

"I'd like to give you some brief interim feedback to let you know that we're very satisfied! In just the first week, we've already received 6 highly qualified conference inquiries from new customers and 6 other exciting inquiries for our Rooms division. We're really looking forward to seeing how things develop."

Martina Rook

Hotel Management, Hotel Rossi Berlin

"The project was simply fantastic! Working with the team was always constructive, creative, and marked by a positive atmosphere. The team managed and executed the project professionally, which is clearly evident in the outstanding result. We are extremely satisfied with the final product and can wholeheartedly recommend XPORT."

Yvonne Walz

General Manager, Hotel Württemberger Hof Öhringen

Our Prices

Transparent pricing, no surprises

Our packages are tailored to a variety of needs, ranging from a compact site structure design to a comprehensive concept workshop that includes a content plan and clear recommendations for design and implementation. No fine print, no hidden hourly rates.

starting at 490€

We'll create an optimized structure for your new website:

  • Schematic representation of the entire page structure
  • Defining the internal links between all pages
  • Well-designed user guidance and navigation
  • Optimized for quickly finding information
  • SEO-Friendly Structure as the Foundation for Search Engine Optimization
  • Includes proofreading and up to one round of revisions.

Subsidized consulting services for your hotel

Secure up to 80% in funding

up to 2,800 €

Grant for Your Professional Development – with XPORT as a BAFA-listed consulting firm

Two people are working on a laptop in a modern office lounge; a glowing X-Sport sign can be seen nearby.

Subsidized consulting services for your hotel

Secure up to 80% in funding

up to 2,800 €

Our website design is eligible for funding through the BAFA program: 50% or 80% grant depending on the federal state (€1,750 or €2,800).

Requirement: Your hotel must be an SME based in Germany. Upon request, we will guide you through the entire application process.


Secure funding through the end of 2026.

Free Initial Consultation: 15 Minutes That Are Well Worth It

During a free 15-minute consultation, one of our consultants will review your current website and provide you with an initial assessment: What’s already working, where is there room for improvement, and what are the next logical steps for your hotel? No anonymous call center—just a dedicated contact who understands the hotel industry.

Not sure how best to approach your new website? Let's take a first look at it together.

Lena Dargel
Sales Manager
Gained industry experience at FTI Touristik and Grand Hotel Heiligendamm.
Thomas Fritsche
Managing Director
Sales and Hotel Marketing with Passion and Insight Since 2015
Marilena Niemeyer
Assistant Team Leader, Online Marketing
Key hotel positions: Empire Riverside, Hotel Hafen Hamburg, RIMC.
Thorsten Kolsch
Project Management Online Marketing
Expert in brand strategy and storytelling.

References

Good planning is half the battle!

Whether it’s a boutique hotel in the historic district or a vacation resort on the coast: We’ve already helped numerous properties with the design and development of their websites. Take a look at how other hoteliers have found working with us and what solutions we’ve created together.

Gastwerk Hotel Hamburg
Golden WebAward trophy with a flame-shaped top and a black base, inscribed with “WebAward Competition”

Gastwerk Hotel Hamburg

Legendary loft design tailored for a mobile-first approach: The new, conversion-optimized website—complete with a clever conference configurator—reduced the bounce rate by 23% and delivered a 15% increase in revenue for the Hamburg-based design icon.
Go to the website
Superbude Hamburg & Vienna

Superbude Hamburg & Vienna

Bold, accessible, and distinctive: The new Superbude website demonstrates how a brand can continue to evolve and constantly reinvent itself without losing any of its appeal.
Go to the website
Tuscany World

Tuscany World

Gift Certificates with a WOW Factor: Design of a custom-built online store for selling personalized gift certificates—with the option to include your own photos or video messages.
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Beach Hotel Zingst
Golden WebAward trophy with a flame-shaped top and a black base, inscribed with “WebAward Competition”

Beach Hotel Zingst

From a chain hotel to a strong independent brand: rebranding, relaunch, and record revenue thanks to continuous improvements in online marketing.
Go to the website
STAY! Boarding House Hamburg

STAY! Boarding House Hamburg

Small, sophisticated, and future-proof: The smart “hellohotel” solution for STAY!—including GDPR-compliant tracking, accessibility, and a strong SEO foundation.
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Hotel Rossi Berlin

Hotel Rossi Berlin

A Successful Conference with a Social USP: At the relaunch event at Hotel Rossi Berlin, inclusion and business success go hand in hand.
Go to the website
Rhine Tower, Düsseldorf
Golden WebAward trophy with a flame-shaped top and a black base, inscribed with “WebAward Competition”

Rhine Tower, Düsseldorf

Culinary delights at an altitude of 170 meters: With hellorestaurant, the team can easily manage menus and events on their own—optimized for mobile users.
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HIAMO Hotel Hamburg

HIAMO Hotel Hamburg

A Go-Live That Could Break Records: The new Hiamo website was launched in just 4 weeks, thanks to hellohotel and the hotel’s structured input.
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Hotel Württemberger Hof, Öhringen

Hotel Württemberger Hof, Öhringen

The original is clearly positioned: Targeted SEO measures ensure that searchers find the right hotel even though the hotel name appears multiple times.
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Parkhotel Dresden (Villa Emma)

Parkhotel Dresden (Villa Emma)

A comprehensive market launch strategy featuring a brand story, brand voice, and marketing mix—tailored to leverage synergies with the Parkhotel Dresden.
Go to the website

Why XPORT?

We don't do everything.
But we do hotel marketing right.

We have been supporting the hospitality industry since 2001. Why have more than 500 hotels chosen us over a generalist agency? There are good reasons for this.

25
Years of Hotel DNA
We know what matters in day-to-day hotel operations.
100 %
Hotel Specialization
Industry focus instead of a street vendor's tray.
6+
Solutions, One Team
Website, Design, Hotel Consulting, Online Marketing, and much more.
500+
Hotel guests
have already benefited from our expertise in the hotel industry.

With a generalist agency

Isolated, piecemeal solutions with no measurable success.

With XPORT

Integrated solutions with transparent tracking.

With a generalist agency

Technical jargon instead of clear answers.

With XPORT

Straight talk in the language of the hotel industry.

With a generalist agency

Limited understanding of the industry and a lack of system expertise.

With XPORT

100% hotel DNA; PMS, IBE, and interfaces are all in place.

With a generalist agency

Anonymous tickets and shifting responsibilities.

With XPORT

A trusted partner who thinks along with you and knows your home.

With a generalist agency

Geographical proximity alone, without any real hotel expertise.

With XPORT

Nationwide strength and proven best practices.

We're known for:

Frequently Asked Questions About Website Design

  • Is the “Website Structure Concept” enough for me, or do I need the concept workshop?

    That depends on your starting point. The compact package (starting at €490) is a good fit if your target audiences, positioning, and content are already largely defined and you primarily need a coherent site structure. In the concept workshop (starting at €2,990), we dig deeper and work together to examine target audiences, offerings, user navigation, and content, among other things. The best way to determine which option is right for your project is to discuss it during an initial consultation.

  • I have very little time in my day-to-day hotel routine. How time-consuming will the planning phase be for me?

    Our design process is designed to make the most efficient use of your time. During the workshop, we identify the key questions and gather your insights about the hotel, guests, and goals. We then use this information to develop the site structure, user flow, and content plan, so you can focus your input on the decisions that really matter.

  • Once the design is complete, am I obligated to have XPORT build the website as well?

    No, absolutely not. One of our most important core values is your independence. Our website design service is a standalone consulting offering with no hidden lock-in effect. In the end, you’ll have a clear, well-founded roadmap in your hands. Of course, we’d be delighted if we could handle the design and programming for you afterward—but you’re completely free to work with another agency to bring the finished concept to life.

  • Can my hotel take advantage of BAFA funding for the website concept?

    In the vast majority of cases: Yes! If your hotel is based in Germany, is a legally independent entity, and qualifies as a small or medium-sized enterprise (SME), your chances of receiving funding are excellent. Since we are an officially listed BAFA consulting firm, you can have up to 50% (and in the new federal states, even up to 80%) of our consulting fees reimbursed by the government. We’d be happy to check your eligibility in advance during a free initial consultation and guide you through the process without any red tape.