An online marketing strategy that really helps your hotel thrive.

A successful online marketing strategy brings structure to your digital efforts. Together, we’ll develop a clear plan tailored to your hotel, your guests, and your goals—to drive more direct bookings, improve visibility, and ensure your marketing budget is used efficiently.

5+

Channels Coordinated Effectively

1

Strategy for Sustainable Growth

100%

tailored to your hotel

SEO, Google Ads, AI Optimization (GEO), Social Media or newsletters: Individual measures can be effective. But they only reach their full potential with a clear strategy. That’s exactly what we’ll develop together with you.

Smartphone home screen with colorful app icons on a laptop keyboard background

Your Challenge with Online Marketing

Marketing isn't getting any easier.
New platforms are emerging, Google is constantly evolving, and new trends pop up every day. At the same time, there’s hardly any time in the day-to-day operations of a hotel to keep up with every development or coordinate with various agencies.

You might be asking yourself: Which marketing channels are actually worth it? How do we allocate our budget wisely? Where are we losing potential guests? Which strategies really drive direct bookings?

A good strategy answers exactly these questions—before the budget is allocated to individual initiatives.

Complete

Our Approach to Your Online Marketing Strategy

Black magnifying glass icon on a white background

Customized Strategy Development

Customized solutions instead of standardized approaches that ignore your hotel's unique situation.

Black magnifying glass icon on a white background

Strategy & Roadmap

We'll develop a clear action plan and show you which channels, priorities, and budgets make sense for your hotel.

We develop strategies tailored to your hotel—no one-size-fits-all solutions. Every step is transparent, every goal is clearly defined, and every success is measurable.

Black magnifying glass icon on a white background

Continuous Optimization

Markets, customers, and digital channels are constantly changing. That's why we review your strategy regularly and work with you to adjust it as needed.

Black outline of a magnifying glass icon on a white background

Personalized Support

A dedicated contact person who knows your hotel and is always available if you have any questions.

"Working with XPORT has been a pleasure right from the start of our business relationship! We feel very well taken care of by our colleagues at XPORT, and we’re able to collaborate with them in a competent and professional manner. Communication is always on an equal footing and based on a high level of trust. We look forward to the future projects we’ll be carrying out with XPORT."

Sandra Musil

Marketing & Guest Relations, Strandhotel Zingst

"Our collaboration with XPORT began in 2018 with a major project to relaunch the online store for our spas, hotels, wellness parks, and restaurants, which was carried out to our complete satisfaction. Since then, XPORT has been a consistently reliable and professional partner in all areas of digital marketing."

Marco von Holwede

Marketing and Sales Manager, Toskanaworld AG

"Working with you on this project has really paid off. Direct bookings and event/conference inquiries have increased significantly. General inquiries have dropped considerably. We're all very happy about this, and your work is really paying off! :-)"

Sven Vormann

Revenue Manager, dasPAUL Nuremberg

"I'd like to give you some brief interim feedback to let you know that we're very satisfied! In just the first week, we've already received 6 highly qualified conference inquiries from new customers and 6 other exciting inquiries for our Rooms division. We're really looking forward to seeing how things develop."

Martina Rook

Hotel Management, Hotel Rossi Berlin

"The project was simply fantastic! Working with the team was always constructive, creative, and marked by a positive atmosphere. The team managed and executed the project professionally, which is clearly evident in the outstanding result. We are extremely satisfied with the final product and can wholeheartedly recommend XPORT."

Yvonne Walz

General Manager, Hotel Württemberger Hof Öhringen

"What we particularly appreciate about our collaboration with XPORT is the combination of strategic vision, creative ideas, and reliable execution. The team understands the unique characteristics of Reichenstein Castle and helps us tell our story in a contemporary way while strategically enhancing our digital visibility."

Katrin Gerwinat

Managing Director, Reichenstein Castle

Prices

A Transparent Investment in Your Digital Independence

A well-thought-out online marketing strategy—whether SEO, SEA, social media, or AI search (GEO)—lays the foundation for more direct bookings and less reliance on OTAs.

So that your investment remains predictable at all times , we rely on transparent pricing instead of hidden costs. In a free initial consultation , we analyze your current situation and create a custom quote that fits your goals and your budget.

Subsidized consulting services for your hotel

Secure up to 80% in funding

up to 2,800 €

Grant for Your Professional Development – with XPORT as a BAFA-listed consulting firm

Alex and Thomas in the meeting

Subsidized consulting services for your hotel

Secure up to 80% in funding

up to 2,800 €

Digital transformation doesn't have to be funded entirely on your own. As a BAFA-listed consulting firm, we help hotels take advantage of suitable funding opportunities. Depending on the location, 50% or 80% of the consulting costs (€1,750 or €2,800) may be eligible for funding.

Ready to move forward with your strategy?

Let’s take 15 minutes to talk and discover the opportunities your hotel has to offer. In a no-obligation conversation, we’ll analyze your current situation and show you which marketing channels and strategies will truly help your hotel move forward—honestly, clearly, and without any sales pressure.

Our online marketing experts look forward to speaking with you.

Thomas Fritsche
Managing Director
Sales and Hotel Marketing with Passion and Insight Since 2015
Marilena Niemeyer
Assistant Team Leader, Online Marketing
Key hotel positions: Empire Riverside, Hotel Hafen Hamburg, RIMC.
Philipp Bauer
Online Marketing Team Lead
Real-world hotel experience at Superbude, 25hours, The George, and Gastwerk Hotel Hamburg.

References

Online Marketing Strategies That Deliver Results

Digital strategies cannot be measured by presentations alone. Rather, they are measured by increased visibility, more direct bookings, and long-term success. That’s why we often work with hotels far beyond the scope of individual projects—from strategy to implementation.

Beach Hotel Zingst
Golden WebAward trophy with a flame-shaped top and a black base, inscribed with “WebAward Competition”

Beach Hotel Zingst

From a chain hotel to a strong independent brand: rebranding, relaunch, and record revenue thanks to continuous improvements in online marketing.
Go to the website
Tuscany World

Tuscany World

More bookings, more revenue, lower purchasing costs: Toskanaworld is growing with online marketing by XPORT.
Go to the website
dasPAUL

dasPAUL

Ready for AI Search: Following the hellohotel relaunch, GEO provided subsidized consulting services ranging from prompt analysis to specific optimizations.
Go to the website
STAY! Boarding House Hamburg

STAY! Boarding House Hamburg

Small, sophisticated, and future-proof: The smart “hellohotel” solution for STAY!—including GDPR-compliant tracking, accessibility, and a strong SEO foundation.
Go to the website
Hotel Rossi Berlin

Hotel Rossi Berlin

A Successful Conference with a Social USP: At the relaunch event at Hotel Rossi Berlin, inclusion and business success go hand in hand.
Go to the website
HIAMO Hotel Hamburg

HIAMO Hotel Hamburg

A Go-Live That Could Break Records: The new Hiamo website was launched in just 4 weeks, thanks to hellohotel and the hotel’s structured input.
Go to the website
Hotel Württemberger Hof, Öhringen

Hotel Württemberger Hof, Öhringen

The original is clearly positioned: Targeted SEO measures ensure that searchers find the right hotel even though the hotel name appears multiple times.
Go to the website
Reichenstein Castle

Reichenstein Castle

History Meets Performance: An engaging website and professional online marketing earned the historic castle a Google Ads ROI of 106.
Go to the website

Why XPORT?

We don't do everything.
But we do hotel marketing right.

We have been supporting the hospitality industry since 2001. Why have more than 500 hotels chosen us over a generalist agency? There are good reasons for this.

25
Years of Hotel DNA
We know what matters in day-to-day hotel operations.
100 %
Hotel Specialization
Industry focus instead of a street vendor's tray.
6+
Solutions, One Team
Website, Design, Hotel Consulting, Online Marketing, and much more.
500+
Hotel guests
have already benefited from our expertise in the hotel industry.

With a generalist agency

Isolated, piecemeal solutions with no measurable success.

With XPORT

Integrated solutions with transparent tracking.

With a generalist agency

Technical jargon instead of clear answers.

With XPORT

Straight talk in the language of the hotel industry.

With a generalist agency

Limited understanding of the industry and a lack of system expertise.

With XPORT

100% hotel DNA; PMS, IBE, and interfaces are all in place.

With a generalist agency

Anonymous tickets and shifting responsibilities.

With XPORT

A trusted partner who thinks along with you and knows your home.

With a generalist agency

Geographical proximity alone, without any real hotel expertise.

With XPORT

Nationwide strength and proven best practices.

We're known for:

Your most frequently asked questions.
Our simple answers.

  • What is an online marketing strategy?

    An online marketing strategy is your plan for how your hotel will reach the right guests online: which channels, which messages, what budget, and how everything works together. Without it, you’re taking costly, random actions; with it, you create a system that consistently generates direct bookings.

  • How can an online marketing strategy benefit my hotel?

    A good strategy ensures that all marketing efforts work toward a common goal: more qualified visitors to your website, more direct bookings, and efficient use of your budget. Instead of looking at individual channels in isolation, you create a comprehensive strategy that works in the long term.

  • Which marketing channels make sense for my hotel?

    That depends on your hotel, your target audience, and your goals. Together, we’ll analyze which channels offer the greatest value—from SEO and Google Ads to social media, email marketing, and metasearch engines.

  • Can we implement these measures on our own?

    Yes. You decide how we'll work together. We'll develop the strategy and support your team in implementing it, or we'll carry out specific measures together with our specialists.

  • How long does it take to develop an online marketing strategy?

    Depending on the scope of the project, strategy development typically takes a few weeks. It is important to allow sufficient time for analysis, workshops, and prioritizing actions.

  • Do I have to use all online marketing channels at the same time?

    Quality always comes before quantity! We start by analyzing your market environment, your target audience, and your budget. Then we focus specifically on the channels that will deliver the fastest and most sustainable return on investment (ROI)—which, as a first step, might involve setting up a solid presence on metasearch engines or launching a protective SEA campaign for your brand name.

  • Are there grants available for consulting services in the field of online marketing?

    Yes, strategic consulting services in online marketing may be eligible for BAFA funding under certain conditions. As a BAFA-listed consulting firm, we’d be happy to work with you to determine whether your hotel meets the requirements and which consulting services are eligible for funding.