BAFA Management Consulting for Hotels – Growing Strategically

Digitization doesn't have to break your budget. With government-subsidized BAFA business consulting, you'll receive professional support for the strategic development of your hotel—and, depending on your location, you can secure a grant covering up to 80% of the consulting costs.

Up to 80%

Government Funding

Max. 2,800 €

Grant

100 %

tailored to hotels

A strong hotel concept needs an even stronger digital strategy. The good news is that you don’t have to cover the cost of professional consulting on your own. As an officially listed BAFA consulting firm, we support you and ensure that—depending on your location—you receive 50% or 80% of the consulting costs as a government grant.

A hand is holding a gold pen over a printed diagram with blue and red graphs and numbers.

Big plans, but a limited budget?

Many hoteliers are facing a mountain of challenges: The old website isn't converting anymore, thebooking systems (PMS, IBE) don’t work together seamlessly, or there’s simply no clear market positioning in the market to set themselves apart from the competition and the major booking portals.

You know you need to make a change, but a comprehensive strategic consulting project seems to be beyond your budget. The result: Many measures are implemented individually, without building on one another. This results in additional costs, while the actual goal—more direct bookings and more efficient processes—is often not achieved.

Yet professional consulting doesn’t have to be a cost factor. With BAFA funding, 50% or 80% of consulting costs are subsidized—depending on your company’s location. This allows you to lay the groundwork for informed decisions without unnecessarily straining your budget.

Your Path to Financial Aid

Our Approach: Certified Consulting with a Clear Roadmap

As a an officially listed BAFA consulting firm (Federal Office for Economic Affairs and Export Control), we support hotels in strategic digitalization projects.


Together, we'll analyze your current situation and develop a clear roadmap for the next steps. 

Eligible activities include, among others, consulting services in the areas of digitalization of the hotel industry, AI visibility (GEO), search engine optimization (SEO), Online Marketing, Positioning, Website Strategy, Direct Bookings as well as selection and optimization of digital systems such as PMS, booking channels, or channel managers.

The technical implementation is then carried out independently of the funding. This gives you complete freedom in choosing how to implement the project—whether with us or another service provider.

With up to five funded consulting days per project and the option to use the funding up to twice a year, even larger digitalization projects can be implemented step by step.

People are gathered around a conference table with computer monitors in a bright office.
A person is working on a laptop with printed charts and a calculator on a desk.

You focus on your hotel. We'll take care of the paperwork.

BAFA funding offers great potential—but many companies are daunted by the application process. That’s exactly why we support you not only with technical expertise but also with organizational assistance. We prepare the necessary documents, guide you step by step through the funding process, and are here to answer any questions you may have. You review and approve the prepared documents—we’ll take care of the rest.

This way, you can benefit from professional BAFA business consulting without having to wade through forms and funding guidelines.

"Working with you on this project has really paid off. Direct bookings and event/conference inquiries have increased significantly. General inquiries have dropped considerably. We're all very happy about this, and your work is really paying off! :-)"

Sven Vormann

Revenue Manager, dasPAUL Nuremberg

Prices

Transparent Pricing: Your Out-of-Pocket Costs Stay Manageable

We hate hidden costs just as much as you do. That's why we clearly disclose our consulting fees up front.

Through the BAFA grant, the government covers 50% or 80% (€1,750 or €2,800) of our consulting fees, depending on your location.

So you invest only a small amount of your own money, but gain access to the concentrated expertise from 25 years of digital hotel marketing.

Subsidized consulting services for your hotel

Secure up to 80% in funding

up to 2,800 €

Grant for Your Professional Development – with XPORT as a BAFA-listed consulting firm

Two people are working on a laptop in a modern office lounge; a glowing X-Sport sign can be seen nearby.

Let's check your eligibility with no obligation

Not sure if your hotel is eligible for BAFA funding or how the application process works? Find out in a quick, free 15-minute call with us.

You won't get a call from an anonymous salesperson trying to push something on you. You'll speak directly with one of our hotel consultantswho will listen to you, analyze your current situation, and explain exactly which funding programs you can take advantage of.

Lena Dargel
Sales Manager
Gained industry experience at FTI Touristik and Grand Hotel Heiligendamm.
Thomas Fritsche
Managing Director
Sales and Hotel Marketing with Passion and Insight Since 2015
Philipp Bauer
Online Marketing Team Lead
Real-world hotel experience at Superbude, 25hours, The George, and Gastwerk Hotel Hamburg.
Beatrix Creutzburg
BAFA Consulting, Funnel Strategy, Content Marketing
Combines in-depth knowledge of BAFA with highly effective funnel strategies for your hotel.

References

Digital Transformation in the Hospitality Industry That Actually Works

We have not only provided conceptual advice to numerous hotels, but have also successfully put these strategies into practice.


dasPAUL

dasPAUL

Ready for AI Search: Following the hellohotel relaunch, GEO provided subsidized consulting services ranging from prompt analysis to specific optimizations.
Go to the website
Parkhotel Dresden (Villa Emma)

Parkhotel Dresden (Villa Emma)

A comprehensive market launch strategy featuring a brand story, brand voice, and marketing mix—tailored to leverage synergies with the Parkhotel Dresden.
Go to the website
Hotel on Spichernplatz, Düsseldorf

Hotel on Spichernplatz, Düsseldorf

Subsidized strategic consulting for rebranding, expansion, and new target audiences—as the foundation for repositioning in the Düsseldorf market.
Go to the website
Villa Emma

Villa Emma

Comprehensive system architecture for automated and efficient hotel processes—from PMS and IBE to revenue management.
Go to the website

Why XPORT?

We don't do everything.
But we do hotel marketing right.

We have been supporting the hospitality industry since 2001. Why have more than 500 hotels chosen us over a generalist agency? There are good reasons for this.

25
Years of Hotel DNA
We know what matters in day-to-day hotel operations.
100 %
Hotel Specialization
Industry focus instead of a street vendor's tray.
6+
Solutions, One Team
Website, Design, Hotel Consulting, Online Marketing, and much more.
500+
Hotel guests
have already benefited from our expertise in the hotel industry.

With a generalist agency

Isolated, piecemeal solutions with no measurable success.

With XPORT

Integrated solutions with transparent tracking.

With a generalist agency

Technical jargon instead of clear answers.

With XPORT

Straight talk in the language of the hotel industry.

With a generalist agency

Limited understanding of the industry and a lack of system expertise.

With XPORT

100% hotel DNA; PMS, IBE, and interfaces are all in place.

With a generalist agency

Anonymous tickets and shifting responsibilities.

With XPORT

A trusted partner who thinks along with you and knows your home.

With a generalist agency

Geographical proximity alone, without any real hotel expertise.

With XPORT

Nationwide strength and proven best practices.

We're known for:

Frequently Asked Questions About BAFA-Subsidized Consulting Services for Hotels

  • What exactly is the BAFA grant?

    The BAFA Business Consulting Program is a government funding program for small and medium-sized enterprises (SMEs). Depending on the company’s location, the government covers 50% or 80% of eligible consulting costs. The goal is to support companies in their strategic development—for example, in the areas of digitalization, marketing, or corporate strategy.

  • Which services related to my new hotel website are eligible for funding—and which are not?

    Eligible for funding are strategic and conceptual services, such as the development of a website strategy, page structure, user navigation, design concepts, positioning, and recommendations regarding SEO, AI visibility (GEO), or digital systems.


    The subsequent implementation—such as the technical development of the website, programming, or other operational services—is not eligible for funding.

  • Is my hotel even eligible for funding?

    The odds are very good if your hotel is based in Germany, is a legally independent entity, and meets the EU’s SME criteria (fewer than 250 employees and annual revenue of no more than 50 million euros). We’d be happy to work with you to determine whether your hotel meets these requirements during a no-obligation introductory meeting.

  • How much is the subsidy for my hotel?

    Consulting costs of up to €3,500 are eligible for funding per grant application. Depending on the company’s location, the grant covers 50% or 80% of these costs—that is, up to €1,750 or €2,800.

  • When will I receive the grant?

    Consulting fees are initially paid as usual. Once the consulting services are completed and the BAFA has successfully reviewed the application, the grant is disbursed, typically within six to eight weeks.

  • Can I take advantage of the BAFA grant more than once?

    Yes. Under the current funding guidelines, up to two funded consulting engagements are permitted per year. Since a consulting engagement can last up to five consulting days, it makes sense to divide larger projects into several consecutive consulting engagements that build on one another.

  • Is the application for the grant very complicated and time-consuming?

    No. We handle most of the grant application process for you. We take care of the necessary paperwork, prepare the applications, and guide you through the entire process. You review and approve the prepared documents—we’ll take care of the rest.