More direct bookings.
Fewer OTA commissions.

Hotel marketing that turns visibility into bookings.

As a hotel marketing agency and digital transformation partner, we support hotels with websites, hotel software and online marketing. With 25 years of industry experience, honest advice, and no hidden costs.

A neon sign in a store window next to a potted plant, viewed at night through fogged-up glass panes.

Direct Bookings Instead of Commissions

Most hotels know that they want to become more independent of OTAs .

The big question is: How?

With a
websitethat builds trust. With marketingthat reaches the right guests. With systemsthat work together seamlessly. And with a strategythat’s tailored to your hotel.

Whether it’s a new hotel website or
website relaunch: Our goal remains the same— more direct bookings and less reliance on OTAs.

The digital world isn't your playground?

Between SEO, Google Ads, social media and new AI search systems , digital marketing can quickly become complex.

Good news: You won’t have to figure this out on your own. We’ll help you identify opportunities, make the right decisions, and strategically
strategically develop your hotel marketing.

Hotels that rely on our hotel marketing services

The most beautiful hotels partner with XPORT

From boutique hotels to large properties, from the coast to the mountains: For over 25 years, we have been supporting hotels in Germany, Austria, and Switzerland. Many of them have been working with us for years—because they’re looking for a partner who understands the hospitality industry and thinks long-term.


Exterior view of the Strandhotel Zingst on the Baltic Sea coast
Golden WebAward trophy with a flame-shaped top and a black base, inscribed with “WebAward Competition”

Beach Hotel Zingst

+45% booking conversions, +30% online revenue, and a 50% reduction in cost per conversion.

Everything That Makes Your Hotel More Successful

An Overview of Our Hotel Marketing Solutions


Hotel Consulting

Strategic consulting for hotel marketing, positioning, website design, and the selection of appropriate hotel software.

Corporate Design

A brand identity that showcases your hotel's character—both online and offline.

Website & Design

The centerpiece of your hotel marketing—it not only looks great, but has also been proven to generate more direct bookings.

Online marketing

SEO, SEA, GEO, social media, and more—a comprehensive plan for greater visibility, reach, and guests.

Web Analytics & Tracking

Understand which measures are effective and where there is potential.

Tried and True

Why 500 Hotels Trust Our Hotel Marketing

A quarter-century in the hospitality industry isn't just a number. It is the foundation on which we build our work every day and make every decision —in hotel marketing and in our consulting work for over 500 hotels.


25
Years

Hotel DNA

We speak your language because we live and breathe your business.

100%

independently

We take a technology-neutral and independent approach. No hidden commissions. No unnecessary dependencies.

200%

personal support

You'll reach people who are familiar with your hotel. No hotline. No endless ticket system process.

Holistic

We guide you through your entire digital guest journey

Guests don't just book a hotel. They search, compare, trust, and make a decision. We design every step of this digital guest journey to turn prospective guests into direct bookers.


A hand with three stars above it, in the style of a black icon.

Consider

Reviews That Make a Difference

Authentic reviews boost your credibility and give guests the confidence that they're making the right choice.

Relevant to all of these points:

  • Brand Strategy
  • Corporate Design
  • Web Analytics & User Behavior
A simple black outline of a browser window with a mouse pointer inside it

Convert

Book easily and directly

The right booking engine ensures a smooth booking process—seamlessly integrated into your hotel website.

A black geometric hexagon logo with a cube in the center and six small hexagons surrounding it.

Convert

Systems That Work Together

PMS, the booking engine, and other hotel software work together seamlessly to make day-to-day hotel operations easier.

A black line drawing of a bottle, a glass, and a cup, suggesting bathroom or skin care products.

Convert

Turning Visitors into Guests

A optimized booking process reduces cart abandonment and converts more website visitors into direct bookers.

Relevant to all of these points:

  • UX/UI
  • Accessibility
  • Web analysis
  • A/B testing
A megaphone emerging from an open envelope (symbol)

Grow

Leave a lasting impression

Regular newsletters help you stay in touch with your guests and ensure they come back to you.

A black-and-white line drawing of a wrapped gift box with a bow on top.

Grow

Attract New Guests

Gift certificates provide additional incentives to buy, raise your hotel's profile, and attract new guests to your property.

Three black arrows pointing upward, with the middle arrow higher than the others.

Grow

Identifying Potential

With web analytics and guest data, you can identify opportunities for repeat bookings and develop targeted marketing strategies.

Relevant to all of these points:

  • CRM & Guest Data
  • Content
  • Web Analytics (Traffic)
Black magnifying glass icon on a white background

Reach

Be visible on Google and in AI searches 

With SEO, SEA and GEO we make sure your hotel appears where guests are planning their trips—from Google to ChatGPT.

An outline of a rocket launches at an angle, with motion lines

Reach

Generate Interest Through Social Media

We bring your hotel’s unique character to the feeds of the right target audiences—with social media & influencer marketing.

Black target symbol with an arrow hitting the center

Reach

 Be listed on a metasearch engine

We'll promote your hotel on Google Hotel Ads and other metasearch engines —with up-to-date prices and a direct path to booking.

Crucial across all channels:

  • Brand Strategy
  • Corporate Design
  • Web Analytics (Traffic)
A black outline drawing of a head with a light bulb above it, symbolizing an idea or a thought

Consider

A performance that sticks in your mind

With a clear brand strategy and a cohesive corporate design , your hotel will become instantly recognizable—and stand out from comparison sites and competitors.

Smiley emoji with star-shaped eyes and an open mouth

Consider

A Hotel Website That Inspires

Clear content, compelling images, and intuitive navigation on your website build trust and make it easier for visitors to book.

"In XPORT, we've found a reliable partner who provides us with excellent support both for our website relaunches and in online marketing. Communication is straightforward, inquiries are handled quickly, and solutions are always implemented competently. We particularly appreciate the combination of technical expertise, personalized support, and an understanding of our specific needs."

Elodie Pellengahr

Director of Marketing, Gastwerk & The George Hotel Hamburg

"We’re pretty demanding when it comes to the websites for our Bikini Hotels—they’re unique, meticulously detailed, and come with requirements that would probably drive many web agencies to the brink of madness. Fortunately, with XPORT, we have a partner by our side who takes our ideas seriously, thinks along with us, and implements everything in a way that leaves us satisfied in the end. Our favorite perk: The collaboration is always relaxed and uncomplicated—exactly the way we like it."

Mitschi Fraatz

Marketing Headquarters, Bikini Island & Mountain Hotels

"Our collaboration with XPORT began in 2018 with a major project to relaunch the online store for our spas, hotels, wellness parks, and restaurants, which was carried out to our complete satisfaction. Since then, XPORT has been a consistently reliable and professional partner in all areas of digital marketing."

Marco von Holwede

Marketing and Sales Manager, Toskanaworld AG

"We're incredibly excited, very happy with the new website, and would also like to thank you for the great collaboration!"

Dörte Kubatzki

Owner, Das Kubatzki

"Working with XPORT has been a pleasure right from the start of our business relationship! We feel very well taken care of by our colleagues at XPORT, and we’re able to collaborate with them in a competent and professional manner. Communication is always on an equal footing and based on a high level of trust. We look forward to the future projects we’ll be carrying out with XPORT."

Sandra Musil

Marketing & Guest Relations, Strandhotel Zingst

"The XPORT team works with its clients on a completely equal footing. They’re down-to-earth, and you almost feel like the team members are part of your own team. They’re always available, respond quickly, and keep track of everything. They tailor their approach to the client’s products and needs, giving you the feeling that you’re being treated very personally. Overall, working with them is simply a pleasure, and I can wholeheartedly recommend them—for strategic and creative marketing both online and offline."

Veronika Raguse

Head of Marketing, Ritter von Kempski GROUP

"Our new website is fantastic! Working with XPORT was not only a pleasure, but also a professional and creative experience. The backend is simply fantastic! It’s so intuitive and offers incredible options for customization. They met every deadline perfectly, and even the transition from my previous agency went absolutely smoothly despite some challenges! I’m very happy with my decision and thank the team for the great collaboration!"

Katy Lose

Owner & Managing Director of Hotel Villa Granitz Rügen

"We have been satisfied customers of XPORT for many years and have carried out numerous projects together—ranging from minor website updates to the development of a completely new website and the programming of our own self-check-in solution for our hotels. Our experience with XPORT has been consistently positive, and we would recommend them anytime."

Diana Avagiani

E-Commerce Manager at Superbuden Hotels

"The website relaunch for our brand, das Freytag, in collaboration with XPORT was a complete success. The website's new, fresh design and improved functionality, combined with targeted content, effectively highlight the brand's unique selling points and thus strengthen our brand positioning."

Sara Pawlik

Cluster Marketing Manager, SICON Group

"The whole experience is very intuitive, and the website is really fun to use! Everything is well-organized, straightforward, and works exactly as you'd hope it would."

Leonard Bethmann

Sales & Marketing Manager, THE MADISON Hotel Hamburg

"I'm so happy with the result! I'm thrilled! Thank you all!"

Kathlyn Voss

Managing Director of the Schokoladenhotel Westerstede

"Our collaboration with XPORT began in 2018 with a major project to relaunch the online store for our spas, hotels, wellness parks, and restaurants, which was carried out to our complete satisfaction. Since then, XPORT has been a consistently reliable and professional partner in all areas of digital marketing."

Marco von Holwede

Marketing and Sales Manager, Toskanaworld AG

"The team at Hotel c/o56 Chemnitz truly enjoys working with the XPORT agency. Communication is open and straightforward, arrangements are handled reliably, and ideas are put into practice in a practical way. It’s clear that they’re actively involved in the process and have a genuine interest in our goals."

Jette Rüdiger

Marketing Manager, Hotel c/o56, Chemnitz

"Working with you on this project has really paid off. Direct bookings and event/conference inquiries have increased significantly. General inquiries have dropped considerably. We're all very happy about this, and your work is really paying off! :-)"

Sven Vormann

Revenue Manager, dasPAUL Nuremberg

"I'd like to give you some brief interim feedback to let you know that we're very satisfied! In just the first week, we've already received 6 highly qualified conference inquiries from new customers and 6 other exciting inquiries for our Rooms division. We're really looking forward to seeing how things develop."

Martina Rook

Hotel Management, Hotel Rossi Berlin

"The project was simply fantastic! Working with the team was always constructive, creative, and marked by a positive atmosphere. The team managed and executed the project professionally, which is clearly evident in the outstanding result. We are extremely satisfied with the final product and can wholeheartedly recommend XPORT."

Yvonne Walz

General Manager, Hotel Württemberger Hof Öhringen

"What we particularly appreciate about our collaboration with XPORT is the combination of strategic vision, creative ideas, and reliable execution. The team understands the unique characteristics of Reichenstein Castle and helps us tell our story in a contemporary way while strategically enhancing our digital visibility."

Katrin Gerwinat

Managing Director, Reichenstein Castle

"The Nixe Boutique Hotel is opening up to the vast online world. We are currently celebrating our long-awaited relaunch, and the website www.nixe-hotel.de is quite impressive: elegant, very user-friendly, minimalist, chic, and inspiring."

Johanna Schewe

General Manager, Hotel am Meer & Villa Nixe

The words “Hello Hotel” are written in white on a white background.

Prices

Every hotel has different goals, challenges, and requirements. That’s why we don’t offer off-the-shelf solutions. Instead, we start with a free consultation and work with you to determine what really makes sense.

From package deals to custom options:

Depending on your needs, there's your new hotel website is already available

starting at 5,990 €

  • Accessible
  • easy to maintain yourself
  • optimized for SEO
  • Hosted securely with us

Subsidized consulting for your hotel

Secure up to 80% in funding

maximum 2,800  €

As a listed consulting firm, we can determine whether you qualify for our strategic consulting services, depending on your location, at 50% or 80% of the costs through BAFA funding. The maximum grant in this case is €1,750 or €2,800.


Secure funding by the end of the year.

Our Team

The People Behind 500 Hotel Projects

Strategists, designers, developers, marketers, and digital experts. But above all, people who have been involved in the hospitality industry for many years—people who understand and love it.


Want to join in?

Then apply to join our team

Your most frequently asked questions.
Our simple answers.

  • How long does a website relaunch take?

    A website relaunch doesn’t have to take forever. With our hotel website builder, hellohotel, we cantypically launcha high-converting hotel website within 4–8 weeks. For more customized premium websites, we build your site fromscratch based on your requirements and using an open-source system. This allows for tailor-made solutions for your hotel, but it does take more time: We generally estimate a timeframe of 6–8 months, depending on your requirements.

    In both cases, the timingis up to you—the sooner we receive your materials and feedback, the faster we can get to work. 

  • Can we use government grants for our hotel marketing and consulting services?

    Yes, under certain conditions. As a listed consulting firm, we’ll work with you to determine whether you’re eligible for BAFA fundingfor marketing. This way, you can secure up to €2,800(or up to 80% of consulting costs) in government grants to support your growth. We provide strategic guidance—from brand buildingto a crystal-clear online marketing strategy to impartial systems consulting —all while staying within your budget.

  • Do you only work with large hotels?

    No, our clients include boutique hotels, privately owned hotels, resorts, apartment buildings, and hotel chains.

  • What sets XPORT apart from a traditional web agency or a freelancer?

    XPORT has specialized in the hospitality industry since 2001. We understand the problems and challenges your industry faces. You’ll benefit from our insights and best practices gained from over 25 years of experience in hotel marketing. Instead of dealing with a constantly changing roster of contacts and unnecessary jargon, you’ll have a dedicated partner who understands hotel marketing, websites, systems, and the unique aspects of the industry. We don’t view design, technology, and marketing as separate entities, but rather as interconnected building blocks.

  • I don't know what solutions my hotel needs. What can I do?

    No problem—that’s exactly what we’re here for! You don’t need to know in advance which online marketing solutions or website strategies are right for your business. Just take advantage of our free initial consultation, where we’ll thoroughly assess your current situation with no strings attached. In a brief 15-minute conversation, you won’t be speaking with an anonymous salesperson—instead, you’ll talk directly with one of our experienced hotel consultants. We’ll take the time to listen to you, analyze your challenges, and give you an honest assessment (with absolutely no sales pressure) of the steps you need to take to achieve the best results for your specific needs.

  • What's your stance on gender-neutral language?

    In short: with a sense of proportion. It’s important to us that everyone feels included here. That’s why we use gender-inclusive language when referring to specific people—on our team page, for example, with a colon. Elsewhere, we use neutral terms like “team” or “editorial staff” because they simply read better and also work well with screen readers. And if only one form is used somewhere, rest assured: we always mean everyone.

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