Website-Relaunch für Hotels:
Damit aus Besuchern Direktbucher werden
+40 %
Direktbuchungsumsatz
1-4 %
Conversion-Rate
25+
Jahre & 20+ Köpfe
Ob wirtschaftliche Template-Lösung mit schnellem Go-live oder individuelle Custom-Seite – wir entwickeln Hotel-Websites, die zu deinem Budget, deinen Zielen und deiner Marke passen.

Zeit für einen Website-Relaunch?
Deine Website wirkt veraltet, lädt zu langsam oder führt zu selten zur Buchung? Dann ist es Zeit für einen Website-Relaunch, der nicht nur besser aussieht, sondern auch besser funktioniert.
Wir entwickeln Hotel-Websites, die Emotionen wecken, Direktbuchungen fördern und auf allen Geräten überzeugen – mit über 25 Jahren Erfahrung in Hotel-Marketing, Webdesign und Entwicklung.






Der erfolgreiche Relaunch beginnt mit dem richtigen Konzept
Eine neue Website bringt nur dann messbar mehr Direktbuchungen, wenn sie auf einer durchdachten Strategie basiert. Mit einer klaren Website-Konzeption wird dein Relaunch kein Bauchgefühl-Projekt, sondern ein planbarer Erfolg.
💡 Gut zu wissen: Unsere strategische Beratung ist BAFA-förderfähig. So sicherst du dir je nach Bundesland 50 % oder 80 % Zuschuss auf die Beratungskosten (1.750 € oder 2.800 €).

Website-Relaunch: Wenn deine Website mehr bremst als zum Buchen anregt
Kommt dir das bekannt vor?
Du investierst in
Online-Marketing, doch deine Website macht die Buchung unnötig schwer. Veraltetes Design, lange Ladezeiten oder eine unzureichende mobile Darstellung sorgen dafür, dass potenzielle Gäste abspringen – und bei Booking & Co. buchen.
Über
zwei Drittel deiner Website-Besucher kommen heute über das Smartphone. Funktioniert deine Website dort nicht perfekt, kostet dich das jeden Tag Umsatz. Ohne klare Nutzerführung, überzeugende Bilder und sichtbare Buchungsimpulse werden aus Website-Besuchern deutlich seltener Direktbucher.
Deine Hotel-Website ist
die einzige Plattform, die wirklich dir gehört. Auf OTAs,
Social Media und Suchmaschinen bestimmen andere die Spielregeln. Auf deiner Website bestimmst du.
Unser Ansatz
So machen wir deine neue Hotel-Website zum Umsatzbringer
Ein erfolgreicher Website-Relaunch folgt keinem Bauchgefühl, sondern einem klaren Prozess.
Phase 1: Analyse & Strategie
Wir lernen dein Hotel kennen – vor Ort, auf Augenhöhe und mit Blick auf deine Gäste. Gemeinsam analysieren wir Marke, Zielgruppe und Wettbewerb. Denn nur wer dein Haus versteht, kann es digital authentisch und überzeugend präsentieren.


Phase 2: Konzept & Webdesign
Aus den Erkenntnissen entsteht ein durchdachtes Website-Konzept mit klarer Struktur, überzeugendem Design und einer intuitiven Nutzerführung – optimiert für Desktop, Tablet und Smartphone. Immer mit dem Ziel, mehr Direktbuchungen zu erzielen.
Phase 3: Entwicklung & Optimierung
Wir entwickeln deine neue Hotel-Website, begleiten den Go-live und optimieren sie anhand echter Nutzungsdaten kontinuierlich weiter. Denn eine erfolgreiche Website entwickelt sich mit deinem Hotel – und endet nicht mit dem Launch.


Was uns unterscheidet:
Wir sind keine reine Webdesign-Agentur.
Wir verstehen Hotels.
Deshalb wissen wir, dass eine erfolgreiche Hotel-Website nicht allein durch gutes Design entsteht. Sie muss die Abläufe in der Hotellerie verstehen, Gäste überzeugen und Direktbuchungen fördern.
Genau deshalb arbeiten bei XPORT nicht nur Webdesigner und Entwickler, sondern auch Expertinnen und Experten mit Erfahrung in der Hotellerie. Gemeinsam verbinden wir Branchenwissen, Hotel-Marketing und Technik zu einer Website, die den Anforderungen deines Hotels gerecht wird.
Das richtige System
hellohotel vs. Custom-Website: Welche Website ist die richtige für dich?
Premium sind beide. Aber unterschiedlich.
hellohotel.io
(Smart)
Custom Website
(Premium/Individuell)
System Type
hellohotel
All-in-one-System (SaaS), rundum sorglos
Processwire
Open-Source-CMS, maximal individuell
Who is it for?
hellohotel
Einzelhäuser oder kleine Ketten mit kleinem bis mittlerem Budget, die eine moderne, schnelle Lösung brauchen
Processwire
Hotelketten, Luxushäuser und Hotels mit sehr hohen Anforderungen an Design oder Funktionalität
Design
hellohotel
Individuelles Design auf Basis des All-in-one-Systems oder Template-Auswahl
Processwire
Komplett individuelles Design, pixelgenau nach deinen Vorstellungen
Budget
hellohotel
ab 5.990 € (Template) / ab 9.990 € (Design) / ab 16.990 € (individuell), zzgl. monatlichem Abo
Processwire
ab 30.000 € aufwärts, ohne Abo, aber mit Wartungsvertrag
Time to Market
hellohotel
1–3 Monate
Processwire
3–6 Monate
Hosting & Security
hellohotel
Inklusive (SSL, CDN, Backups, Updates, deutsches Hosting)
Processwire
Can be booked externally or directly with us
Multidomain
hellohotel
Nicht verfügbar (aber mehrere Websites über einen Login pflegbar)
Processwire
Mehrere Domains in einer Instanz, inkl. unterschiedlicher Designs (Multi-Site-System)
Sprachversionen
hellohotel
Separate Sprachversionen inkl. automatischer Erst-Übersetzung (Google Translate), alternativ virtuelle KI-basierte Mehrsprachigkeit über Weglot
Processwire
„Echte" Sprachversionen mit Struktursynchronisation + DeepL/Google Translate per API
AI Features
hellohotel
Texte, ALT-Texte, Metadaten, Bilder und ganze Abschnitte generieren
Processwire
Generate Text and Metadata
Flexibility
hellohotel
Innerhalb der Plattform-Möglichkeiten unendlich erweiterbar, neue Plattform-Features kostenlos im Rahmen des hellohotel-Abos nutzbar
Processwire
Nahezu alles individuell programmierbar
Works well for
hellohotel
„Ich brauche eine gute, zeitgemäße Hotelwebsite ohne Kopfschmerzen."
Processwire
„Ich will mit meiner Website Maßstäbe setzen und habe das Budget dafür."
Wann passt welche Lösung?
Welche Lösung die richtige für deinen Website-Relaunch ist, hängt von den Anforderungen, Zielen und dem Budget deines Hotels ab.
| hellohotel (Basic) | Processwire (Premium/Custom) | |
|---|---|---|
| System Type | Modular System (SaaS), Completely Hassle-Free | Open-source CMS, fully customizable |
| Who is it for? | Single-family homes with a small- to medium-sized budget that need a modern, quick solution | Hotel chains, luxury hotels, and hotels with very high standards for design or functionality |
| Design | Custom design based on the modular system or a selection of templates | A completely custom design, tailored to your specifications down to the pixel |
| Budget | Starting at €5,990 (template) / starting at €9,990 (design) / starting at €16,990 (custom), plus a monthly subscription fee | Starting at €30,000, without a subscription but with a maintenance contract |
| Time to Market | 1–3 months | 3–6 months |
| Hosting & Security | Includes (SSL, backups, updates, German hosting) | Can be booked externally or directly with us |
| Multidomain | Not available (but multiple websites can be managed using a single login) | Multiple domains in a single instance, including different designs |
| Language versions | Duplicate Versions + Automatic Translation (Google Translate, AI) | "Real" language versions with structural synchronization + DeepL/Google Translate via API |
| AI Features | Generate text, ALT text, metadata, and entire sections | Generate Text and Metadata |
| Flexibility | Expandable within the platform's capabilities | Virtually everything can be customized |
| Works well for | "I need a good, modern hotel website without the hassle." | "I want my website to set the standard, and I have the budget for it." |
hellohotel
ist die smarte Wahl, wenn du eine
hochwertige Website mit exzellentem Preis-Leistungs-Verhältnis und
schnellem Go-live brauchst.
Was brauchst du?
Custom Website
ist die richtige Entscheidung, wenn du
maximale Individualität suchst und bereit bist, entsprechend zu investieren.
hellohotel.io – Das Hotel-CMS ohne Plugin-Chaos und Wartungsstress
Deine
smarte Web-Lösung mit 100 % Hotel-DNA
Vergiss aufwendige Spezialanfertigungen, ständige Sicherheitsupdates und komplizierte Open-Source-Systeme: Mit
hellohotel.io setzt du auf ein flexibles Hotel-CMS, das zu 100 % für die Hotellerie entwickelt wurde. Schnell einsatzbereit, intuitiv von deinem Team ohne IT-Kenntnisse zu pflegen und technisch immer automatisch auf dem neuesten Stand – für maximale Gestaltungsfreiheit ganz ohne hohe Entwicklungskosten oder technischen Ballast.

"In XPORT, we've found a reliable partner who provides us with excellent support both for our website relaunches and in online marketing. Communication is straightforward, inquiries are handled quickly, and solutions are always implemented competently. We particularly appreciate the combination of technical expertise, personalized support, and an understanding of our specific needs."
Elodie Pellengahr
Director of Marketing, Gastwerk & The George Hotel Hamburg
"We, the Superbuden Hotels in Hamburg and Vienna, have been working with XPORT since 2009. From our first website to flyers, brochures, and stickers, all the way to online marketing, XPORT has supported us as an all-around agency. Through their creative contributions, they have played a key role in shaping our brand. All our materials are always kept up to date, and all legal requirements are taken into account. Working with them is incredibly enjoyable and brings us many benefits. We are more than happy to recommend XPORT."
Jörn Hoppe
General Manager of Superbuden Hotels
"We’re pretty demanding when it comes to the websites for our Bikini Hotels—they’re unique, meticulously detailed, and come with requirements that would probably drive many web agencies to the brink of madness. Fortunately, with XPORT, we have a partner by our side who takes our ideas seriously, thinks along with us, and implements everything in a way that leaves us satisfied in the end. Our favorite perk: The collaboration is always relaxed and uncomplicated—exactly the way we like it."
Mitschi Fraatz
Marketing Headquarters, Bikini Island & Mountain Hotels
"We're incredibly excited, very happy with the new website, and would also like to thank you for the great collaboration!"
Dörte Kubatzki
Owner, Das Kubatzki
"Working with XPORT has been a pleasure right from the start of our business relationship! We feel very well taken care of by our colleagues at XPORT, and we’re able to collaborate with them in a competent and professional manner. Communication is always on an equal footing and based on a high level of trust. We look forward to the future projects we’ll be carrying out with XPORT."
Sandra Musil
Marketing & Guest Relations, Strandhotel Zingst
"Our new website is fantastic! Working with XPORT was not only a pleasure, but also a professional and creative experience. The backend is simply fantastic! It’s so intuitive and offers incredible options for customization. They met every deadline perfectly, and even the transition from my previous agency went absolutely smoothly despite some challenges! I’m very happy with my decision and thank the team for the great collaboration!"
Katy Lose
Owner & Managing Director of Hotel Villa Granitz Rügen
"We have been satisfied customers of XPORT for many years and have carried out numerous projects together—ranging from minor website updates to the development of a completely new website and the programming of our own self-check-in solution for our hotels. Our experience with XPORT has been consistently positive, and we would recommend them anytime."
Diana Avagiani
E-Commerce Manager at Superbuden Hotels
"The website relaunch for our brand, das Freytag, in collaboration with XPORT was a complete success. The website's new, fresh design and improved functionality, combined with targeted content, effectively highlight the brand's unique selling points and thus strengthen our brand positioning."
Sara Pawlik
Cluster Marketing Manager, SICON Group
"The whole experience is very intuitive, and the website is really fun to use! Everything is well-organized, straightforward, and works exactly as you'd hope it would."
Leonard Bethmann
Sales & Marketing Manager, THE MADISON Hotel Hamburg
"I'm so happy with the result! I'm thrilled! Thank you all!"
Kathlyn Voss
Managing Director of the Schokoladenhotel Westerstede
"The team at Hotel c/o56 Chemnitz truly enjoys working with the XPORT agency. Communication is open and straightforward, arrangements are handled reliably, and ideas are put into practice in a practical way. It’s clear that they’re actively involved in the process and have a genuine interest in our goals."
Jette Rüdiger
Marketing Manager, Hotel c/o56, Chemnitz
"Working with you on this project has really paid off. Direct bookings and event/conference inquiries have increased significantly. General inquiries have dropped considerably. We're all very happy about this, and your work is really paying off! :-)"
Sven Vormann
Revenue Manager, dasPAUL Nuremberg
"I'd like to give you some brief interim feedback to let you know that we're very satisfied! In just the first week, we've already received 6 highly qualified conference inquiries from new customers and 6 other exciting inquiries for our Rooms division. We're really looking forward to seeing how things develop."
Martina Rook
Hotel Management, Hotel Rossi Berlin
"The project was simply fantastic! Working with the team was always constructive, creative, and marked by a positive atmosphere. The team managed and executed the project professionally, which is clearly evident in the outstanding result. We are extremely satisfied with the final product and can wholeheartedly recommend XPORT."
Yvonne Walz
General Manager, Hotel Württemberger Hof Öhringen
"What we particularly appreciate about our collaboration with XPORT is the combination of strategic vision, creative ideas, and reliable execution. The team understands the unique characteristics of Reichenstein Castle and helps us tell our story in a contemporary way while strategically enhancing our digital visibility."
Katrin Gerwinat
Managing Director, Reichenstein Castle
"The Nixe Boutique Hotel is opening up to the vast online world. We are currently celebrating our long-awaited relaunch, and the website www.nixe-hotel.de is quite impressive: elegant, very user-friendly, minimalist, chic, and inspiring."
Johanna Schewe
General Manager, Hotel am Meer & Villa Nixe
Prices
Was kostet ein Website-Relaunch für dein Hotel?
Es kommt darauf an. Aber hier sind ehrliche Orientierungswerte.
Die tatsächlichen Kosten richten sich nach den Anforderungen deines Projekts – zum Beispiel nach dem Umfang der Website, den benötigten Schnittstellen oder der Komplexität des Designs.
Was du bedenken solltest: Entscheidend sind nicht nur die Entwicklungskosten, sondern auch der langfristige wirtschaftliche Nutzen deiner Website. Mehr Direktbuchungen können OTA-Provisionen reduzieren und dafür sorgen, dass sich die Investition nachhaltig rechnet.
hellohotel
Custom Website
Template-Website:
ab 5.990 €
(zzgl. monatlichem Abo)
Design-Website:
ab 9.990 €
(zzgl. monatlichem Abo)
individuell:
ab 16.990 €
(zzgl. monatlichem Abo)
Einzelhotel:
ab ca. 30.000 €
(zzgl. Wartungsvertrag)
Luxus-Individualhotel:
30.000–50.000 €
(zzgl. Wartungsvertrag)
Hotelkette:
40.000–100.000+ €
(zzgl. Wartungsvertrag)
Subsidized consulting services for your hotel
Secure up to 80% in funding
up to 2,800 €
Grant for Your Professional Development – with XPORT as a BAFA-listed consulting firm

In 15 Minuten zur passenden Lösung
Du möchtest wissen, welche Lösung für dein Hotel die richtige ist? Dann vereinbare ein kostenloses 15-minütiges Kennenlerngespräch mit einem unserer erfahrenen Berater:innen. Keine Call-Center-Mitarbeiter:innen, kein anonymer Vertrieb, sondern echte Hotel-Expert:innen, die dein Haus und deinen Markt verstehen.
In 15 Minuten klären wir gemeinsam:
- Wo steht deine aktuelle Website und wo liegen die größten Potenziale?
- Welche Lösung (hellohotel-CMS oder Custom Website) passt zu deinem Hotel?
- Mit welchem Budget und Zeitrahmen solltest du rechnen?
Unverbindlich. Persönlich. Auf Augenhöhe.


References
Hotel-Websites, die Wirkung zeigen
Zahlreiche Hotels vertrauen bereits auf XPORT – mit messbaren Erfolgen. Im Durchschnitt steigern unsere Kund:innen ihren Direktbuchungsumsatz im ersten Jahr nach dem Relaunch um rund 40 %.

Beach Hotel Zingst

THE MADISON Hotel Hamburg

Parkhotel Quellenhof Aachen

AHORN Hotels & Resort
HIAMO Hotel Hamburg
Reichenstein Castle
VIA's Görlitz
Parkhotel Dresden (Villa Emma)
Hotel on Spichernplatz, Düsseldorf
Why XPORT?
We don't do everything.
But we do hotel marketing right.
We have been supporting the hospitality industry since 2001. Why have more than 500 hotels chosen us over a generalist agency? There are good reasons for this.
With a generalist agency
Isolated, piecemeal solutions with no measurable success.
With XPORT
Integrated solutions with transparent tracking.
With a generalist agency
Technical jargon instead of clear answers.
With XPORT
Straight talk in the language of the hotel industry.
With a generalist agency
Limited understanding of the industry and a lack of system expertise.
With XPORT
100% hotel DNA; PMS, IBE, and interfaces are all in place.
With a generalist agency
Anonymous tickets and shifting responsibilities.
With XPORT
A trusted partner who thinks along with you and knows your home.
With a generalist agency
Geographical proximity alone, without any real hotel expertise.
With XPORT
Nationwide strength and proven best practices.
We're known for:












Häufige Fragen zum Hotel-Website-Relaunch
How much does a new hotel website cost?
That depends on how customized you want your new website to be. A hellohotel websitebased on our design templates starts at €5,990 plusa monthly subscription starting at €99. For a customized premium website with a unique design and more complex requirements, we’ll provide a quote for your relaunch project tailored to your hotel and the desired scope.
How long does a website relaunch take?
A website relaunch doesn’t have to take forever. With our hotel website builder, hellohotel, we cantypically launcha high-converting hotel website within 4–8 weeks. For more customized premium websites, we build your site fromscratch based on your requirements and using an open-source system. This allows for tailor-made solutions for your hotel, but it does take more time: We generally estimate a timeframe of 6–8 months, depending on your requirements.
In both cases, the timingis up to you—the sooner we receive your materials and feedback, the faster we can get to work.
Will my new website be accessible?
We’ll build your new website so that it has a strong foundation for accessibility, for example through options for alternative text, good readability, and robust screen reader support. To ensure that accessibility truly functions consistently in everyday use, design guidelines (e.g., sufficient contrast in the corporate design) and the content provided (e.g. , alt text, link text, captions) also play an important role. A fully (100 percent) accessible implementation in accordance with WCAG/BITV is not automatically included in the relaunch unless expressly agreed upon in writing, but can of course be commissioned separately. Upon request, we will review your website as part of an accessibility audit and identify specific measures , including a draft accessibility statement. Please note that PDFs and external tools (e.g., IBE) must be considered separately, and we cannot always influence their accessibility.
Will my new website be optimized for search engines?
When relaunching a website, we lay the technical groundwork to ensure that Google and other search engines can effectively crawl your site. To do this, we review elements such as metadata, URL structure, internal linking, headings, image information, and basic structured data. Additional services—such as keyword research, SEO copywriting, or ongoing SEO support—can be commissioned as needed, depending on the project.
Where is my website hosted?
With XPORT, your website will be hosted either on dedicated managed cloud serversfrom Domainfactory, on Timme Hosting servers, or on AWS servers in Frankfurt. We’ll work with you to determine which option is best based on your specific requirements (e.g., performance, setup, desired conditions). Our goal is 99.9 percent website uptime. Timme Hosting also positions itself as a green hosting provider with a focus on sustainability. The hosting packages are fully customizable and can be scaled as needed.
I'm unhappy with my current agency. Is switching agencies a lot of work?
In most cases, the transition is much simpler than you might think. We'll guide you through the handover, handle the necessary technical steps, and coordinate the transition so that your website and key systems continue to run with as little disruption as possible.
Can we use government grants for our hotel marketing and consulting services?
Yes, absolutely! As a listed consulting firm, we’ll help you take advantage of BAFA fundingfor marketing. This way, you can secure up to €2,800(or up to 80% of consulting costs) in government grants for your business growth. We provide strategic guidance—from brand building to a crystal-clear online marketing strategy to impartial system consulting —all while staying within your budget.
How long does a website relaunch take?
With hellohotel, we typically launch a new website within 4 to 8 weeks. For custom premium projects, we generally estimate 6 to 8 months, depending on the scope and the need for coordination. The timeline also depends on how quickly we receive content, images, and feedback.
What will happen to my current Google rankings?
Existing rankings cannot be guaranteed during a relaunch. However, with a well-designed redirect strategy, a well-thought-out URL structure, and technical SEO support, we lay the groundwork to preserve existing visibility as much as possible.
Can I maintain my website myself after it goes live?
Yes. Both systems have an intuitive backend. hellohotel is particularly easy to use and requires no prior technical knowledge. Our custom websites also feature a user-friendly CMS that we configure specifically to meet your needs.
Do I need new photos for the relaunch?
Not necessarily. We’ll work with you to determine whether your existing images are a good fit for the new website and the look you’re going for. If you’re missing high-quality or up-to-date images, a professional photo shoot might be a good idea—because good photos play an important role in a guest’s decision to choose a hotel.
What if I need to make changes after the launch?
With hellohotel, you can customize content yourself at any time. As your partner, we’re still here to assist you with technical changes or enhancements. For custom projects, we offer maintenance contracts for ongoing support.
Is my new website accessible?
We take accessibility into account right from the design and technical implementation stages. However, the extent to which a website meets applicable requirements also depends on its design, content, and integrated third-party systems, such as the booking engine. Upon request, we can also conduct a targeted accessibility audit of the website.
Do you integrate my booking engine (IBE)?
Of course. We work with all major IBE providers and seamlessly integrate Quickbooker, booking channels, and availability checks.Can I switch to your service from another provider?
Yes. Many of our clients come to us from full-service agencies or freelancers. We handle the migration and ensure a smooth transition.Do you also provide marketing support after the launch?
That’s exactly our approach. A website without marketing is like a hotel without guests. We offer SEO, SEA, social media, metasearch marketing, and ongoing conversion optimization.Is there any government funding available for my website relaunch?
Under certain conditions, BAFA funding may be available. Feel free to ask us about this during our introductory meeting.

