25

Years of hospitality industry expertise

100%

Focus on Your Hotel

∞

Opportunities are waiting for you

Digitalization offers hotels many opportunities—but also countless decisions. Which systems are right for your business? Which marketing strategies actually attract guests? And where is it worth investing?
With our hotel consulting services, we provide clarity and work with you to develop a roadmap tailored to your hotel.

A conference room with people sitting around a wooden table in front of light-colored curtains.

Feeling overwhelmed by too many tools and empty promises from agencies?

The digital hotel market is evolving rapidly. New systems, marketing channels, AI applications, and regulatory requirements don’t make decision-making any easier. At the same time, every wrong decision costs time and money. Our hotel consulting services help you stay on top of things and set priorities—in an independent, easy-to-understand way, and always with your hotel in mind.

Good decisions are the foundation of long-term success.

Before any specific measures are implemented, a clear plan is needed. Together, we’ll analyze your current situation, identify opportunities, and develop strategies that align with your goals. This approach avoids isolated solutions and instead creates a cohesive, comprehensive strategy for sales, marketing, and technology.

A desk with a laptop and monitors displaying charts, while two people are working on reports

Consulting in all areas

An Overview of Our Consulting Services

Every hotel faces different challenges. That’s why we don’t offer one-size-fits-all advice—we focus on exactly where your business needs support. Our areas of expertise are interconnected and form the foundation for sustainable digital success.

Brand Strategy

Together, we'll develop a positioning strategy that makes your hotel unique and strengthens it for the long term.

Online Marketing Strategy

We develop a clear roadmap for SEO, GEO, SEA, social media, and other initiatives—tailored to your goals and budget.

Website Design

We plan the structure, content, and user experience of your new hotel website—before design and development begin.

System Consulting/

Software Consulting

We provide you with independent advice on selecting PMS, IBE, and other hotel systems—without any ties to specific vendors.

Process Optimization

We analyze existing workflows and demonstrate how processes can be streamlined and made more efficient through digitalization.

"Working with XPORT has been a pleasure right from the start of our business relationship! We feel very well taken care of by our colleagues at XPORT, and we’re able to collaborate with them in a competent and professional manner. Communication is always on an equal footing and based on a high level of trust. We look forward to the future projects we’ll be carrying out with XPORT."

Sandra Musil

Marketing & Guest Relations, Strandhotel Zingst

"The website relaunch for our brand, das Freytag, in collaboration with XPORT was a complete success. The website's new, fresh design and improved functionality, combined with targeted content, effectively highlight the brand's unique selling points and thus strengthen our brand positioning."

Sara Pawlik

Cluster Marketing Manager, SICON Group

"With our Superbude Hotels, we always strive to find the perfect blend of a personal, emotional approach and cutting-edge technology. Together with our long-standing web agency, xport, we’ve developed our kiosk software, “Superspace,” which allows our guests to easily handle all administrative processes—such as online registration, advance payment, purchasing additional services, viewing and splitting the bill, and digital check-out—natively on their own devices. The Superspace project is a milestone in the digital development of our Superbuden family and a prime example of how to harmonize technical innovation with an emotional guest experience."

Klaas Jeschke

Director of Sales & Marketing at Superbuden Hotels

"The team at Hotel c/o56 Chemnitz truly enjoys working with the XPORT agency. Communication is open and straightforward, arrangements are handled reliably, and ideas are put into practice in a practical way. It’s clear that they’re actively involved in the process and have a genuine interest in our goals."

Jette Rüdiger

Marketing Manager, Hotel c/o56, Chemnitz

"Working with you on this project has really paid off. Direct bookings and event/conference inquiries have increased significantly. General inquiries have dropped considerably. We're all very happy about this, and your work is really paying off! :-)"

Sven Vormann

Revenue Manager, dasPAUL Nuremberg

Our Prices

Transparent Pricing for Personalized Consulting

Every hotel has different goals, requirements, and challenges. That’s why we don’t offer you a one-size-fits-all package, but rather a customized proposal that’s tailored exactly to your project.

No hidden costs, no unnecessary services. You’ll know right from the start what you’re getting and what your investment will be.

Subsidized consulting for your hotel

The big bonus for you: 

up to 2,800 €

Our strategic hotel consulting services are eligible for BAFA funding. That’s why we can work with you to determine whether your hotel—depending on its location— 50% or 80% (€1,750 or €2,800) toward the consulting fees.

Let's work together to figure out which topics will really help your hotel move forward.

In a no-obligation 15-minute conversation, we’ll take a look at your current situation and show you where the greatest opportunities lie. No sales pressure—just honest advice on an equal footing.

Our consulting experts look forward to speaking with you.

Lena Dargel
Sales Manager
Gained industry experience at FTI Touristik and Grand Hotel Heiligendamm.
Thomas Fritsche
Managing Director
Sales and Hotel Marketing with Passion and Insight Since 2015
Marilena Niemeyer
Assistant Team Leader, Online Marketing
Key hotel positions: Empire Riverside, Hotel Hafen Hamburg, RIMC.
Philipp Bauer
Online Marketing Team Lead
Real-world hotel experience at Superbude, 25hours, The George, and Gastwerk Hotel Hamburg.

References

Good advice is half the battle!

From the initial strategy meeting to successful implementation—our clients show how good consulting makes all the difference.

Beach Hotel Zingst
Golden WebAward trophy with a flame-shaped top and a black base, inscribed with “WebAward Competition”

Beach Hotel Zingst

From a chain hotel to a strong independent brand: rebranding, relaunch, and record revenue thanks to continuous improvements in online marketing.
Go to the website
SICON Hospitality

SICON Hospitality

A platform for five brands: Following the launch of the SICON umbrella brand, four additional individual hotel websites were launched on the same hellohotel platform.
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Mountain Hotel Randolins St. Moritz

Mountain Hotel Randolins St. Moritz

Three brands, one platform: The Randolins relaunch combines unique looks and seasonal designs for summer and winter.
Go to the website
Superbude Hamburg & Vienna

Superbude Hamburg & Vienna

Digital reception redefined: Superspace guides guests through every step—from self-check-in and upselling to billing and check-out—in an intuitive way and in true Superbude style.
dasPAUL

dasPAUL

Ready for AI Search: Following the hellohotel relaunch, GEO provided subsidized consulting services ranging from prompt analysis to specific optimizations.
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Parkhotel Dresden (Villa Emma)

Parkhotel Dresden (Villa Emma)

A comprehensive market launch strategy featuring a brand story, brand voice, and marketing mix—tailored to leverage synergies with the Parkhotel Dresden.
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Hotel on Spichernplatz, Düsseldorf

Hotel on Spichernplatz, Düsseldorf

Subsidized strategic consulting for rebranding, expansion, and new target audiences—as the foundation for repositioning in the Düsseldorf market.
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SICON Hospitality

SICON Hospitality

Smart CRM Selection for a Seamless Guest Journey: From Requirements Analysis to a Structured Comparison of Suitable Providers.
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Villa Emma

Villa Emma

Comprehensive system architecture for automated and efficient hotel processes—from PMS and IBE to revenue management.
Go to the website

Why XPORT?

We don't do everything.
But we do hotel marketing right.

We have been supporting the hospitality industry since 2001. Why have more than 500 hotels chosen us over a generalist agency? There are good reasons for this.

25
Years of Hotel DNA
We know what matters in day-to-day hotel operations.
100 %
Hotel Specialization
Industry focus instead of a street vendor's tray.
6+
Solutions, One Team
Website, Design, Hotel Consulting, Online Marketing, and much more.
500+
Hotel guests
have already benefited from our expertise in the hotel industry.

With a generalist agency

Isolated, piecemeal solutions with no measurable success.

With XPORT

Integrated solutions with transparent tracking.

With a generalist agency

Technical jargon instead of clear answers.

With XPORT

Straight talk in the language of the hotel industry.

With a generalist agency

Limited understanding of the industry and a lack of system expertise.

With XPORT

100% hotel DNA; PMS, IBE, and interfaces are all in place.

With a generalist agency

Anonymous tickets and shifting responsibilities.

With XPORT

A trusted partner who thinks along with you and knows your home.

With a generalist agency

Geographical proximity alone, without any real hotel expertise.

With XPORT

Nationwide strength and proven best practices.

We're known for:

Answers to the most important questions about our hotel consulting services

  • Can we use government grants for our hotel marketing and consulting services?

    Yes, absolutely! As a listed consulting firm, we’ll help you take advantage of BAFA fundingfor marketing. This way, you can secure up to €2,800(or up to 80% of consulting costs) in government grants for your business growth. We provide strategic guidance—from brand building to a crystal-clear online marketing strategy to impartial system consulting —all while staying within your budget.

  • How can an online marketing strategy benefit my hotel?

    A good strategy ensures that all marketing efforts work toward a common goal: more qualified visitors to your website, more direct bookings, and efficient use of your budget. Instead of looking at individual channels in isolation, you create a comprehensive strategy that works in the long term.

  • Which marketing channels make sense for my hotel?

    That depends on your hotel, your target audience, and your goals. Together, we’ll analyze which channels offer the greatest value—from SEO and Google Ads to social media, email marketing, and metasearch engines.

  • Can we implement these measures on our own?

    Yes. You decide how we'll work together. We'll develop the strategy and support your team in implementing it, or we'll carry out specific measures together with our specialists.

  • How long does it take to develop an online marketing strategy?

    Depending on the scope of the project, strategy development typically takes a few weeks. It is important to allow sufficient time for analysis, workshops, and prioritizing actions.

  • What sets XPORT apart from a traditional web agency or a freelancer?

    XPORT has specialized in the hospitality industry since 2001. We understand the problems and challenges your industry faces. You’ll benefit from our insights and best practices gained from over 25 years of experience in hotel marketing. Instead of dealing with a constantly changing roster of contacts and unnecessary jargon, you’ll have a dedicated partner who understands hotel marketing, websites, systems, and the unique aspects of the industry. We don’t view design, technology, and marketing as separate entities, but rather as interconnected building blocks.

  • I don't know what solutions my hotel needs. What can I do?

    No problem—that’s exactly what we’re here for! You don’t need to know in advance which online marketing solutions or website strategies are right for your business. Just take advantage of our free initial consultation, where we’ll thoroughly assess your current situation with no strings attached. In a brief 15-minute conversation, you won’t be speaking with an anonymous salesperson—instead, you’ll talk directly with one of our experienced hotel consultants. We’ll take the time to listen to you, analyze your challenges, and give you an honest assessment (with absolutely no sales pressure) of the steps you need to take to achieve the best results for your specific needs.