Website-Konzeption für Hotels

Du weißt, dass deine Website mehr können müsste, aber im Tagesgeschäft zwischen Check-ins, Personalplanung und Gästeanfragen bleibt die Neukonzeption liegen. Gleichzeitig laufen jeden Monat viele Buchungen über Booking, Expedia & Co. – und damit über provisionspflichtige Buchungswege.

Vielleicht ist sie technisch veraltet, auf dem Handy kaum nutzbar oder erzählt einfach nicht die Geschichte, die dein Haus verdient. Und wenn du dann doch mit einer Agentur sprichst, bekommst du Angebote voller Fachbegriffe, deren Nutzen du nicht einschätzen kannst.

Das ändern wir!

Step 1

Produkt & Marke verstehen:

Im Austausch mit dir lernen wir dein Hotel, deine Positionierung, deine Angebote und deine Marke kennen. Gemeinsam klären wir, wofür dein Haus steht und was es von anderen unterscheidet.

Step 2

Status Quo analysieren:

Wir analysieren deine bestehende Website: von Struktur und Inhalten über die mobile Nutzung bis zu relevanten Nutzungsdaten. Zusätzlich betrachten wir die wichtigsten Wettbewerber und identifizieren Stärken, Schwächen und konkrete Potenziale.

Step 3

Workshop:

Anschließend bündeln wir alle Erkenntnisse in einer klaren Seitenstruktur und einem durchdachten Navigationskonzept. Dazu kommt ein Content-Plan, der festhält, welche Texte, Bilder und weiteren Inhalte benötigt werden. So entsteht ein konkretes Briefing für Design und Umsetzung.

Step 4

Das Ergebnis: Dein Website-Konzept

Nach dem Workshop bündeln wir die Erkenntnisse als visuelle Seitenstruktur und Navigationskonzept, erstellen einen Content-Plan (Was muss geschrieben/fotografiert/produziert werden?) und fassen die Workshop-Ergebnisse als klares Briefing für die Designphase und spätere Umsetzung zusammen.

"In XPORT, we've found a reliable partner who provides us with excellent support both for our website relaunches and in online marketing. Communication is straightforward, inquiries are handled quickly, and solutions are always implemented competently. We particularly appreciate the combination of technical expertise, personalized support, and an understanding of our specific needs."

Elodie Pellengahr

Director of Marketing, Gastwerk & The George Hotel Hamburg

"We, the Superbuden Hotels in Hamburg and Vienna, have been working with XPORT since 2009. From our first website to flyers, brochures, and stickers, all the way to online marketing, XPORT has supported us as an all-around agency. Through their creative contributions, they have played a key role in shaping our brand. All our materials are always kept up to date, and all legal requirements are taken into account. Working with them is incredibly enjoyable and brings us many benefits. We are more than happy to recommend XPORT."

Jörn Hoppe

General Manager of Superbuden Hotels

"Our collaboration with XPORT began in 2018 with a major project to relaunch the online store for our spas, hotels, wellness parks, and restaurants, which was carried out to our complete satisfaction. Since then, XPORT has been a consistently reliable and professional partner in all areas of digital marketing."

Marco von Holwede

Marketing and Sales Manager, Toskanaworld AG

"Working with XPORT has been a pleasure right from the start of our business relationship! We feel very well taken care of by our colleagues at XPORT, and we’re able to collaborate with them in a competent and professional manner. Communication is always on an equal footing and based on a high level of trust. We look forward to the future projects we’ll be carrying out with XPORT."

Sandra Musil

Marketing & Guest Relations, Strandhotel Zingst

"We have been satisfied customers of XPORT for many years and have carried out numerous projects together—ranging from minor website updates to the development of a completely new website and the programming of our own self-check-in solution for our hotels. Our experience with XPORT has been consistently positive, and we would recommend them anytime."

Diana Avagiani

E-Commerce Manager at Superbuden Hotels

"I'd like to give you some brief interim feedback to let you know that we're very satisfied! In just the first week, we've already received 6 highly qualified conference inquiries from new customers and 6 other exciting inquiries for our Rooms division. We're really looking forward to seeing how things develop."

Martina Rook

Hotel Management, Hotel Rossi Berlin

"The project was simply fantastic! Working with the team was always constructive, creative, and marked by a positive atmosphere. The team managed and executed the project professionally, which is clearly evident in the outstanding result. We are extremely satisfied with the final product and can wholeheartedly recommend XPORT."

Yvonne Walz

General Manager, Hotel Württemberger Hof Öhringen

Konzeption Website-Struktur

Konzept-Workshop

6-stündiger Konzept-Workshop (online oder vor Ort im Hotel)
Analyse der bestehenden Website: Inhalte, Struktur und Nutzungsdaten
Analyse der einzelnen Objekte und ihrer Besonderheiten
Definition der Zielgruppen und relevanten Marktsegmente
Erarbeitung eines maßgeschneiderten Website-Konzepts (Idee, Seitenstruktur, Nutzerführung) anhand der Workshop-Ergebnisse
Gerne kommen wir für den Workshop auch zu dir und führen ihn vor Ort in deinem Hotel durch (zzgl. Reise- und Übernachtungskosten).
förderfähig über das BAFA-Programm „Förderung von Unternehmensberatungen für KMU"!

Golden WebAward trophy with a flame-shaped top and a black base, inscribed with “WebAward Competition”

Gastwerk Hotel Hamburg

Legendary loft design tailored for a mobile-first approach: The new, conversion-optimized website—complete with a clever conference configurator—reduced the bounce rate by 23% and delivered a 15% increase in revenue for the Hamburg-based design icon.

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Superbude Hamburg & Vienna

Bold, accessible, and distinctive: The new Superbude website demonstrates how a brand can continue to evolve and constantly reinvent itself without losing any of its appeal.

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Tuscany World

Gift Certificates with a WOW Factor: Design of a custom-built online store for selling personalized gift certificates—with the option to include your own photos or video messages.

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Beach Hotel Zingst

From a chain hotel to a strong independent brand: rebranding, relaunch, and record revenue thanks to continuous improvements in online marketing.

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STAY! Boarding House Hamburg

Small, sophisticated, and future-proof: The smart “hellohotel” solution for STAY!—including GDPR-compliant tracking, accessibility, and a strong SEO foundation.

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Hotel Rossi Berlin

A Successful Conference with a Social USP: At the relaunch event at Hotel Rossi Berlin, inclusion and business success go hand in hand.

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Rhine Tower, Düsseldorf

Culinary delights at an altitude of 170 meters: With hellorestaurant, the team can easily manage menus and events on their own—optimized for mobile users.

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HIAMO Hotel Hamburg

A Go-Live That Could Break Records: The new Hiamo website was launched in just 4 weeks, thanks to hellohotel and the hotel’s structured input.

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Hotel Württemberger Hof, Öhringen

The original is clearly positioned: Targeted SEO measures ensure that searchers find the right hotel even though the hotel name appears multiple times.

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Parkhotel Dresden (Villa Emma)

A comprehensive market launch strategy featuring a brand story, brand voice, and marketing mix—tailored to leverage synergies with the Parkhotel Dresden.

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Isolated, piecemeal solutions with no measurable success.

Integrated solutions with transparent tracking.

Technical jargon instead of clear answers.

Straight talk in the language of the hotel industry.

Limited understanding of the industry and a lack of system expertise.

100% hotel DNA; PMS, IBE, and interfaces are all in place.

Anonymous tickets and shifting responsibilities.

A trusted partner who thinks along with you and knows your home.

Geographical proximity alone, without any real hotel expertise.

Nationwide strength and proven best practices.

Is the “Website Structure Concept” enough for me, or do I need the concept workshop?
That depends on your starting point. The compact package (starting at €490) is a good fit if your target audiences, positioning, and content are already largely defined and you primarily need a coherent site structure. In the concept workshop (starting at €2,990), we dig deeper and work together to examine target audiences, offerings, user navigation, and content, among other things. The best way to determine which option is right for your project is to discuss it during an initial consultation.
I have very little time in my day-to-day hotel routine. How time-consuming will the planning phase be for me?
Our design process is designed to make the most efficient use of your time. During the workshop, we identify the key questions and gather your insights about the hotel, guests, and goals. We then use this information to develop the site structure, user flow, and content plan, so you can focus your input on the decisions that really matter.
Once the design is complete, am I obligated to have XPORT build the website as well?
No, absolutely not. One of our most important core values is your independence. Our website design service is a standalone consulting offering with no hidden lock-in effect. In the end, you’ll have a clear, well-founded roadmap in your hands. Of course, we’d be delighted if we could handle the design and programming for you afterward—but you’re completely free to work with another agency to bring the finished concept to life.
Can my hotel take advantage of BAFA funding for the website concept?
In the vast majority of cases: Yes! If your hotel is based in Germany, is a legally independent entity, and qualifies as a small or medium-sized enterprise (SME), your chances of receiving funding are excellent. Since we are an officially listed BAFA consulting firm, you can have up to 50% (and in the new federal states, even up to 80%) of our consulting fees reimbursed by the government. We’d be happy to check your eligibility in advance during a free initial consultation and guide you through the process without any red tape.

Website-Konzeption für Hotels:
Die Basis für einen starken Webauftritt

Deine Herausforderungen kennen wir gut

Unser Ansatz: Erst verstehen, dann gestalten