Accessible Websites for Hotels: Inclusive, Accessible, and Well-Designed

Hands using a smartphone to search through hotel reservations on a laptop keyboard.

Accessibility is no longer just a "nice-to-have"—it’s an expression of genuine hospitality. We’ll help you make your website accessible, identify digital barriers, and implement concrete improvements—without compromising on web design.

Can't have both accessibility and beauty? Sure you can.

Since June 28, 2025, the Accessibility Enhancement Act has imposed new requirements on certain digital offerings, such as websites. This raises many questions for hoteliers: Does the requirement for an accessible website also apply to my hotel? Which sections must be accessible? What about the booking engine and other external tools? And can all of this be implemented without affecting my hotel website suddenly look like a government website from the ’90s?

This is exactly where time is often lacking in the day-to-day operations of a hotel to work through technical requirements and legal guidelines. We’ll help you identify the relevant barriers and determine concrete next steps for your website.

Our Approach

Digital hospitality starts with an accessible website

Whether it’s a new hotel website or an existing one, we always keep digital accessibility in mind. This includes, among other things, clear structures, sufficient contrast, good readability, intuitive usability, and support for assistive technologies such as screen readers. We don’t view accessibility in isolation. The design, user experience, and brand identity should still reflect your hotel’s identity—while being accessible to as many people as possible.

Legal Obligation

since June 28, 2025

WCAG & BITV

A Look at Standards

490 €

Accessibility Check

Working Together to Achieve the Best Results

What an Accessible Website Needs

An accessible website is the result of the interplay between technology, design, and content. To ensure we achieve the best possible results, we’ll need your help with a few things.

A woman is working on her laptop in a bright room by the window.

Corporate Design & Contrasts

Accessible design is also based on your existing corporate designguidelines. If certain brand colors do not meet the required contrast standards, we’ll show you suitable alternatives. We’ll work with you to determine which adjustments to implement.

Your Content & Documents

Content also plays a key role in accessibility. This includes, for example, descriptive alternative text for images, clear link text, and captions or transcripts for audio and video content. When creating and formatting this content, we clearly define which tasks are our responsibility and which are yours.

A man wearing sunglasses and headphones is typing at a desk in his home office; behind him are bookshelves.
A developer is programming

Testing a Website for Accessibility: The XPORT Accessibility Check

Would you like to know how your website is currently performing? With our accessibility test for your website, we’ll check key areas of your site for potential barriers and show you where specific action is needed. The test costs €490 and includes the following steps:

Step 1

Current Situation Analysis:

We review key pages and features of your website for common barriers that do not yet meet the requirements of WCAG and BITV, and document any issues we find.

Step 2

Documentation:

You will receive clear documentation of the barriers and issues identified—organized in a logical manner and prioritized by relevance.

Step 3

Recommendations for Action:

We'll show you exactly which adjustments make sense and where you should start when implementing them.

Step 4

Accessibility Statement:

Based on our review, we will prepare a draft of an accessibility statement for you to publish on your website.

Important Note: This assessment and the preparation of the statement are based on our best knowledge and our agency’s experience. However, they expressly do not constitute legal advice. Legal responsibility for the publication, completeness, and compliance always rests with the client.

hellohotel (Basic) Processwire (Premium/Custom)
System Type Modular System (SaaS), Completely Hassle-Free Open-source CMS, fully customizable
Who is it for? Single-family homes with a small- to medium-sized budget that need a modern, quick solution Hotel chains, luxury hotels, and hotels with very high standards for design or functionality
Design Custom design based on the modular system or a selection of templates A completely custom design, tailored to your specifications down to the pixel
Budget Starting at €5,990 (template) / starting at €9,990 (design) / starting at €16,990 (custom), plus a monthly subscription fee Starting at €30,000, without a subscription but with a maintenance contract
Time to Market 1–3 months 3–6 months
Hosting & Security Includes (SSL, backups, updates, German hosting) Can be booked externally or directly with us
Multidomain Not available (but multiple websites can be managed using a single login) Multiple domains in a single instance, including different designs
Language versions Duplicate Versions + Automatic Translation (Google Translate, AI) "Real" language versions with structural synchronization + DeepL/Google Translate via API
AI Features Generate text, ALT text, metadata, and entire sections Generate Text and Metadata
Flexibility Expandable within the platform's capabilities Virtually everything can be customized
Works well for "I need a good, modern hotel website without the hassle." "I want my website to set the standard, and I have the budget for it."

"In XPORT, we've found a reliable partner who provides us with excellent support both for our website relaunches and in online marketing. Communication is straightforward, inquiries are handled quickly, and solutions are always implemented competently. We particularly appreciate the combination of technical expertise, personalized support, and an understanding of our specific needs."

Elodie Pellengahr

Director of Marketing, Gastwerk & The George Hotel Hamburg

"We, the Superbuden Hotels in Hamburg and Vienna, have been working with XPORT since 2009. From our first website to flyers, brochures, and stickers, all the way to online marketing, XPORT has supported us as an all-around agency. Through their creative contributions, they have played a key role in shaping our brand. All our materials are always kept up to date, and all legal requirements are taken into account. Working with them is incredibly enjoyable and brings us many benefits. We are more than happy to recommend XPORT."

Jörn Hoppe

General Manager of Superbuden Hotels

"Working with XPORT has been a pleasure right from the start of our business relationship! We feel very well taken care of by our colleagues at XPORT, and we’re able to collaborate with them in a competent and professional manner. Communication is always on an equal footing and based on a high level of trust. We look forward to the future projects we’ll be carrying out with XPORT."

Sandra Musil

Marketing & Guest Relations, Strandhotel Zingst

"We have been satisfied customers of XPORT for many years and have carried out numerous projects together—ranging from minor website updates to the development of a completely new website and the programming of our own self-check-in solution for our hotels. Our experience with XPORT has been consistently positive, and we would recommend them anytime."

Diana Avagiani

E-Commerce Manager at Superbuden Hotels

"I'm so happy with the result! I'm thrilled! Thank you all!"

Kathlyn Voss

Managing Director of the Schokoladenhotel Westerstede

"I'd like to give you some brief interim feedback to let you know that we're very satisfied! In just the first week, we've already received 6 highly qualified conference inquiries from new customers and 6 other exciting inquiries for our Rooms division. We're really looking forward to seeing how things develop."

Martina Rook

Hotel Management, Hotel Rossi Berlin

"The project was simply fantastic! Working with the team was always constructive, creative, and marked by a positive atmosphere. The team managed and executed the project professionally, which is clearly evident in the outstanding result. We are extremely satisfied with the final product and can wholeheartedly recommend XPORT."

Yvonne Walz

General Manager, Hotel Württemberger Hof Öhringen

After the check

Running into obstacles? We're here to help you overcome them!

Would you prefer not to address the identified barriers yourself? Upon request and following prior consultation, we can also handle the technical and design implementation. We will discuss the scope of work, timeline, and compensation transparently in advance and bill you based on our currently valid agency hourly rate.

Subsidized consulting services for your hotel

Secure up to 80% in funding

up to 2,800 €

Grant for Your Professional Development – with XPORT as a BAFA-listed consulting firm

Alex and Thomas in the meeting

How accessible is your website?

Not sure where your website stands right now? In a free 15-minute initial consultation , we’ll discuss your website and figure out what the next logical step is for you. Personal, easy to understand, and with no sales pressure.

Lena Dargel
Sales Manager
Gained industry experience at FTI Touristik and Grand Hotel Heiligendamm.

References

Accessible Websites: Examples from the Hotel Industry

How can strong design, intuitive user navigation, and digital accessibility be combined? Our portfolio features examples of accessible hotel websites and modern websites where design and user-friendliness were considered together.

Gastwerk Hotel Hamburg
Golden WebAward trophy with a flame-shaped top and a black base, inscribed with “WebAward Competition”

Gastwerk Hotel Hamburg

Legendary loft design tailored for a mobile-first approach: The new, conversion-optimized website—complete with a clever conference configurator—reduced the bounce rate by 23% and delivered a 15% increase in revenue for the Hamburg-based design icon.
Go to the website
Superbude Hamburg & Vienna

Superbude Hamburg & Vienna

Bold, accessible, and distinctive: The new Superbude website demonstrates how a brand can continue to evolve and constantly reinvent itself without losing any of its appeal.
Go to the website
Beach Hotel Zingst
Golden WebAward trophy with a flame-shaped top and a black base, inscribed with “WebAward Competition”

Beach Hotel Zingst

From a chain hotel to a strong independent brand: rebranding, relaunch, and record revenue thanks to continuous improvements in online marketing.
Go to the website
Chocolate Hotel
Golden WebAward trophy with a flame-shaped top and a black base, inscribed with “WebAward Competition”

Chocolate Hotel

Germany's only chocolate hotel—sweetly packaged and highly profitable thanks to the hellohotel CMS, which incorporates gamification and clever Google Ads.
Go to the website
STAY! Boarding House Hamburg

STAY! Boarding House Hamburg

Small, sophisticated, and future-proof: The smart “hellohotel” solution for STAY!—including GDPR-compliant tracking, accessibility, and a strong SEO foundation.
Go to the website
Hotel Rossi Berlin

Hotel Rossi Berlin

A Successful Conference with a Social USP: At the relaunch event at Hotel Rossi Berlin, inclusion and business success go hand in hand.
Go to the website
Rhine Tower, Düsseldorf
Golden WebAward trophy with a flame-shaped top and a black base, inscribed with “WebAward Competition”

Rhine Tower, Düsseldorf

Culinary delights at an altitude of 170 meters: With hellorestaurant, the team can easily manage menus and events on their own—optimized for mobile users.
Go to the website
HIAMO Hotel Hamburg

HIAMO Hotel Hamburg

A Go-Live That Could Break Records: The new Hiamo website was launched in just 4 weeks, thanks to hellohotel and the hotel’s structured input.
Go to the website
Hotel Württemberger Hof, Öhringen

Hotel Württemberger Hof, Öhringen

The original is clearly positioned: Targeted SEO measures ensure that searchers find the right hotel even though the hotel name appears multiple times.
Go to the website

Why XPORT?

We don't do everything.
But we do create accessible websites the right way.

We’ve been familiar with the hospitality industry and its digital needs since 2001. We combine hotel industry know-how, web design, and technical expertise—so that accessibility doesn’t feel like an afterthought on your website.

25
Years of Hotel DNA
We know what matters in day-to-day hotel operations.
100 %
Hotel Specialization
Industry focus instead of a street vendor's tray.
6+
Solutions, One Team
Website, Design, Hotel Consulting, Online Marketing, and much more.
500+
Hotel guests
have already benefited from our expertise in the hotel industry.

With a generalist agency

Isolated, piecemeal solutions with no measurable success.

With XPORT

Integrated solutions with transparent tracking.

With a generalist agency

Technical jargon instead of clear answers.

With XPORT

Straight talk in the language of the hotel industry.

With a generalist agency

Limited understanding of the industry and a lack of system expertise.

With XPORT

100% hotel DNA; PMS, IBE, and interfaces are all in place.

With a generalist agency

Anonymous tickets and shifting responsibilities.

With XPORT

A trusted partner who thinks along with you and knows your home.

With a generalist agency

Geographical proximity alone, without any real hotel expertise.

With XPORT

Nationwide strength and proven best practices.

We're known for:

Frequently Asked Questions About Accessible Hotel Websites

  • Is an accessible website really mandatory for my hotel?

    As of June 28, 2025, the Accessibility Enhancement Act has introduced new requirements for certain digital offerings and services. Whether and to what extent your hotel or website is subject to these requirements depends on the specific circumstances and any applicable exemptions. We can assist you with technical and design reviews, but we do not provide legal advice.

  • Will my booking engine (IBE) and external PDFs also be automatically accessible?

    We need to make a distinction here: We have only limited control over external tools such as your IBE. We do not guarantee the performance of third-party providers, but we will transparently include any identified defects in the accessibility statement. PDF documents on your website (e.g., old menus) are also excluded from our services by default and should ideally be replaced by accessible HTML content or commissioned separately.

  • Does the design of my hotel website compromise accessibility?

    No. Accessibility and good design are not mutually exclusive. Sufficient contrast, clear structures, easy-to-read text, and intuitive controls improve the user experience for many guests—not just for people with disabilities.