Quickly switch from Google Analytics 3 to a new web analysis.

High Five!

Are you still working with Universal Analytics? Some also call it Google Analytics 3, but there is still enough time until the shutdown on June 30, 2023. It's not a question of whether you should switch or not, but when. Switch your hotel website to Google Analytics 4 or another analytics tool now. XPORT has handled the transition for many hotels in recent months.

Data and tracking that we are converting to Google Analytics 4:

  • Tracking with Universal Analytics or Google Analytics 3
  • Measurement of direct bookings and sales in the IBEs onepagebooking, SynXis, Dirs21 and many more.
  • Measurement of purchase and turnover for the voucher stores of voucherbooking, Incert, firstvoucher and others.
  • Measurement of purchase and turnover for ticket stores such as Regiondo, TAC, etc.
  • Tracking and conversion measurement for Google, Bing and Pinterest Ads
  • Tracking and conversion measurement for Social Advertising Meta (Facebook, Instagram), LinkedIn
  • Tracking and conversion measurement for table reservations with teburio, opentable, the fork, etc.
  • Success measurement of website events such as registrations (newsletter, benefit programs)
  • Measuring the success of website leads such as conference and private party inquiries
  • Measurement of marketing goals such as website traffic, dwell time, scroll depth, content and much more.
  • Measurement of website interactions and external interfaces

How to successfully switch to Google Analytics 4, etracker or Piwik with XPORT:

Initial consultation

  • Free initial consultation on the current status of your web tracking and your goals
  • Analysis of your previous web analytics and their integrations
  • Highlighting the most important differences to Google Analytics 4.

Concept

  • Selection of a suitable web analytics tool if you are still unsure and need a neutral recommendation.
  • Tracking concept and information to you.
  • We should take the opportunity together to clean up the old tracking.

Integration & Tests

  • Installation and testing of the new tracking system
  • Test bookings, test registrations and check of the general user path on the hotel website

Reporting

  • What figures do you need for your hotel marketing? We create the necessary overviews for you, e.g. in Google Looker Studio (formerly DataStudio).
  • If you wish, we can keep you up to date on a monthly or quarterly basis, review the tracking and figures and make recommendations for action.
Let's get to the point quickly

Reconciling key figures from different systems

Setting up web analysis is particularly sensitive when several interfaces are connected to the hotel website. This is known as cross-domain tracking.

Hotel website " Internet booking engine
Hotel website " Voucher store
Hotel website " Table reservations
Hotel website " Spa treatments
Hotel website " Ticket purchase for own or third-party events

The exchange of data between third-party providers such as Hotelcareer, Customer Alliance or similar and the website must also be taken into account. Smooth measurement of visits is also useful here.

Hotel website " Embedding and measuring guest review system
Hotel website " Embedding job portal
Hotel website " Embedding social media activities
Hotel website " Event databases

Do you have a hotel marketing project to discuss?

Take advantage of our free initial consultation

Putting everything to the test? We listen and help with our hotel marketing expertise.

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Our hotel marketing consultants will be happy to call you back.

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