Social Media Marketing for hotels
Higher sales and stronger loyalty through appealing ads & personal exchange with the community
A skillful mix of individual ads and exciting insights from your everyday hotel life is the secret of social media marketing.
Your fans become guests - and so does your target group
Whether Facebook, Instagram or LinkedIn - more than 50 million Germans use social media. According to online travel agency giant Expedia, 40% of millennials, who spend the most money on travel, are influenced by social media posts with vacation content when choosing a hotel, destination and so on.
Make them want to stay at your hotel with regularly posted photos, videos and posts with funny, interesting and inspiring articles about your hotel(any ideas?) or show your target group ads tailored to them - and they will book with you.
Your social media marketing package
With our social media marketing package, your (potential) guests will love you.
You have the choice - organically or through advertisements.
With the organized package, you will receive a social media concept individually created for your hotel with ideas and an editorial plan. Beforehand, we discuss who your target group is, which language style is suitable for your hotel and what your competitors are actually posting. Together we look at which channels are suitable - Facebook, Instagram, Pinterest, TikTok or YouTube - or simply all at once :) We create the posts and post them at the right moment - when your target group is ready for you.
If you want to place ads on social media for your hotel, the process is similar. We create and place the ads for you. We also set up your advertising accounts and tracking.
With ads on Meta, i.e. on Facebook and Instagram, we have already achieved great successes, such as a regular ROAS (Return on Advertising Spend) of around 800 to 1,100 %.
Your advantages at a glance
- More reach and bookings
- you communicate with your guests and find out what they like
- Build up closeness to your guests
- Individually tailored to your hotel (USP, target group, brand image)
- Your target group finds you
- you can inform your guests about news and offers
- measurable
- you increase the awareness of your hotel
Hotels that make us happier
RIMC Hotels & Resorts
A passion for the hotel business
The Hamburg-based RIMC Hotels & Resorts Group operates its own hotel brands. It also whitelabels popular hotel brands as affiliates.
Victor's Holiday Homes Portugal
Fantastic villas near the beach on the Portuguese Riviera
The Victor's Residenz Hotel group is not only well positioned in Germany. On the Portuguese Riviera, Victor's also invites you to spend your vacation in dreamlike villas.
View project
Superbude Guest Check-in
Registration form, upselling, payment, check-in - all digital
We digitize the guest journey: registration form, upselling, payment, check-in and key card creation in one solution - before arrival, on site at the hotel, as a kiosk solution or on your own device. Fully integrated with the MEWS PMS.
- Digital registration form
- Digital Guest Journey
- E-Commerce
Boutique Hotel Nixe
This is what mermaids and mermen dream of
The venerable Villa Nixe in Binz on the island of Rügen enchants at first sight. The website should do no less. "That's where I want to go, that's what I want to see!"
- Concept
- Wireframe
- Web design
- Web development
The chocolate hotel
Germany's only chocolate hotel
The Voss family is the 4th generation to run their chocolate hotel in Westerstede near Bremen. Truffles, pralines or chocolate suites? 80 rooms and suites, a wellness area and the restaurant tempt you to book in a sweet way. The centerpiece of the hotel is the chocolate lounge. Here, guests can enjoy a wide range of chocolate variations.
stuub
An honest look behind the scenes.
Hotel website relaunch at stuub.de: How we successfully implemented a user-friendly, technically sound website despite 87% additional effort.
The Randolins mountain hotel in St. Moritz, Switzerland.
These mountains. These lakes. This light!
Afterwards, it is a pleasure to present the unique architecture of this relaunch project.
- Concept
- Web design
- Web development
- SEO
- Hotel conversion optimization
- E-Commerce
Parkhotel Quellenhof Aachen
A Q makes more of everything
From chain to independence: the Adlon Group Berlin acquired the Parkhotel Quellenhof Aachen from the Pullman chain in 2020. As the digital lead agency, XPORT is responsible for the traditional hotel's return to individuality.
- Hotel website creation
- Online marketing
- Social Media
Gastwerk Hotel Hamburg
Like a tempting shop window.
Website design in a design hotel: The Gastwerk Hotel Hamburg has been setting standards for 20 years.
- Hotel website creation
- Digital guest folder
- Conference configurator
Empire Riverside Hotel Hamburg
Hamburg's lifestyle on 20 floors
The Empire Riverside Hotel is the "lighthouse" at the port of Hamburg. An international hotel with an enviable reputation.
- Hotel website creation
- Hotel conversion optimization
Beach Hotel Zingst
Online marketing for the vacation hotel industry on the Baltic Sea
How does productive hotel marketing work in 2022? For a location that was and is a hotspot of the German vacation hotel industry even before Corona?
Business hotel industry in Chemnitz: c/o56
360° digital marketing for the large city hotel c/o56 in Chemnitz
The history of c/o56 Chemnitz is a bit like growing up. From the lifestyle brand Penta to the outperformer hotel c/o56.
- Concept
- Web design
- Web development
- Online marketing
- Social Media
- SEO
- Hotel conversion optimization
- E-Commerce
Cabin Hotel CAB20
Cab-in instead of check-in: the Hamburg Cabin Hotel CAB20
Casual like a hostel, comfortable and stylish like a hotel: CAB20, the first cabin hotel in Germany, opened in summer 2021. We were asked to develop the matching website.
View project Who, how, what - why, why, why?
Who doesn't ask - and so ;)
Social media marketing includes posts with and without images or videos that are published organically or paid for in social media.
You can achieve more reach, increase your brand awareness, inform your guests and ultimately generate new bookings.
The best-known channels in Germany are: Facebook, Instagram, YouTube, TikTok, Twitter, Pinterest and LinkedIn. Which channels are suitable depends entirely on your target group, e.g. approx. 40 % of TikTok users are between 18 and 24 years old.
Stay present, but don't be annoying ;) Experience has shown that a frequency of 1 to 3 times a week is ideal so that your fans are entertained but not bored.
Project steps
Step 1
- Strategy: Together we define the goals of social media marketing and carry out an audit. The target group, your USPs and the mission statement of your hotel determine the further direction.
Step 2
- Channel selection: Social media channels are changing. TikTok now appeals to a target group over the age of 30. We make a selection of which channels should be used: Facebook, Instagram, TikTok, Pinterest & YouTube are available for selection.
Step 3
- Storytelling: Why do we consume social networks? We want to participate in stories about people, events and brands. Through effective storytelling, we create a harmonizing resonance. The right content deepens the relationship with our target group and strengthens the importance of the brand. The core message: Why do we do what we do?
Step 4
- Editorial plan: Structure is the be-all and end-all of social media. It is the basic framework for our story. To keep an overview, we create an individual topic overview and an editorial plan for you. Who posts when and on which channel?
Step 5
- Posting: Content is king. We create a weekly post on the selected social media channels in line with the strategy and concept. We bring your story and your values to the guest.
Step 6
- Analysis & optimization: Regular analysis is the basis for our performance measurement & optimization. The insights from the individual channels provide us with information on reach, interactions, traffic and generated revenue. We can constantly improve by discovering potential.
Why XPORT?
At XPORT, we have over 20 years of experience in hotel marketing and know exactly what is important in the industry. That's why our social media marketing package is tailored to the needs of your hotel.
The expertise in our young, dynamic team is distributed - everyone does what they do best ;) Whether organic or paid advertising in social media, we know what we are doing.
We can
Emiri Wiecki
Online Marketing ManagerGastwerk Hotel Hamburg
Like a tempting shop window.
Website design in a design hotel: The Gastwerk Hotel Hamburg has been setting standards for 20 years.
- Hotel website creation
- Digital guest folder
- Conference configurator
Parkhotel Quellenhof Aachen
A Q makes more of everything
From chain to independence: the Adlon Group Berlin acquired the Parkhotel Quellenhof Aachen from the Pullman chain in 2020. As the digital lead agency, XPORT is responsible for the traditional hotel's return to individuality.
- Hotel website creation
- Online marketing
- Social Media
Cabin Hotel CAB20
Cab-in instead of check-in: the Hamburg Cabin Hotel CAB20
Casual like a hostel, comfortable and stylish like a hotel: CAB20, the first cabin hotel in Germany, opened in summer 2021. We were asked to develop the matching website.
View project Superbude Guest Check-in
Registration form, upselling, payment, check-in - all digital
We digitize the guest journey: registration form, upselling, payment, check-in and key card creation in one solution - before arrival, on site at the hotel, as a kiosk solution or on your own device. Fully integrated with the MEWS PMS.
- Digital registration form
- Digital Guest Journey
- E-Commerce
Victor's Holiday Homes Portugal
Fantastic villas near the beach on the Portuguese Riviera
The Victor's Residenz Hotel group is not only well positioned in Germany. On the Portuguese Riviera, Victor's also invites you to spend your vacation in dreamlike villas.
View projectEmpire Riverside Hotel Hamburg
Hamburg's lifestyle on 20 floors
The Empire Riverside Hotel is the "lighthouse" at the port of Hamburg. An international hotel with an enviable reputation.
- Hotel website creation
- Hotel conversion optimization
Beach Hotel Zingst
Online marketing for the vacation hotel industry on the Baltic Sea
How does productive hotel marketing work in 2022? For a location that was and is a hotspot of the German vacation hotel industry even before Corona?
Business hotel industry in Chemnitz: c/o56
360° digital marketing for the large city hotel c/o56 in Chemnitz
The history of c/o56 Chemnitz is a bit like growing up. From the lifestyle brand Penta to the outperformer hotel c/o56.
- Concept
- Web design
- Web development
- Online marketing
- Social Media
- SEO
- Hotel conversion optimization
- E-Commerce
The Randolins mountain hotel in St. Moritz, Switzerland.
These mountains. These lakes. This light!
Afterwards, it is a pleasure to present the unique architecture of this relaunch project.
- Concept
- Web design
- Web development
- SEO
- Hotel conversion optimization
- E-Commerce
RIMC Hotels & Resorts
A passion for the hotel business
The Hamburg-based RIMC Hotels & Resorts Group operates its own hotel brands. It also whitelabels popular hotel brands as affiliates.
Boutique Hotel Nixe
This is what mermaids and mermen dream of
The venerable Villa Nixe in Binz on the island of Rügen enchants at first sight. The website should do no less. "That's where I want to go, that's what I want to see!"
- Concept
- Wireframe
- Web design
- Web development
The chocolate hotel
Germany's only chocolate hotel
The Voss family is the 4th generation to run their chocolate hotel in Westerstede near Bremen. Truffles, pralines or chocolate suites? 80 rooms and suites, a wellness area and the restaurant tempt you to book in a sweet way. The centerpiece of the hotel is the chocolate lounge. Here, guests can enjoy a wide range of chocolate variations.
stuub
An honest look behind the scenes.
Hotel website relaunch at stuub.de: How we successfully implemented a user-friendly, technically sound website despite 87% additional effort.