Search engine optimization (SEO) for hotels
So that guests who don't even know they're looking for me can find me.
Greater reach – more sales
Greater visibility for your hotel website: Our SEO package optimizes your website so that it’s easier for Google and other search engines to find and appears higher in search rankings. After all, users don’t want to sift through multiple pages of results to find the right hotel.
This will attract more guests to your website, where they can book directly. Expensive commissions from OTAs such as booking.com are a thing of the past! User-friendliness is also improved—fast, easy-to-use websites generate more bookings. Mobile-first is the motto here!
51% of website traffic comes from clicks on organic search results (study by BrightEdge)
Websites that appear on the first page of Google results receive 95% of traffic (Chitika, 2020)
For a website that takes 10 seconds to load, the bounce probability increases by more than 120%
Hard facts: How SEO changes your website visits
Admittedly, it takes some time for SEO to bear fruit. But you can see from our before and after comparison how search engine optimization for hotels has a positive effect on your website's user numbers.
Your SEO package
Achieve greater visibility in 12 months – through targeted search engine optimization for hotels with a carefully crafted keyword strategy, regular SEO check-ups, optimization of all relevant content and technical factors on your website, and continuous monitoring.
Want to know exactly what you're getting? CLICK HERE
Your advantages at a glance
- better visibility & rankings
- Individually tailored to your hotel (USP, target group, brand image)
- budget-friendly
- More visibility in the long term without additional costs
- Optimized for various search engines such as Google or Bing
- Guests find your hotel without having searched for it directly
- Brand awareness grows
- more website visitors
- User-friendly website (faster and fewer error messages)
- More bookings & turnover, less commission
- simple, affordable, always up-to-date
- More independence from OTAs
Hotels that make us happier
Boutique Hotel Nixe
This is what mermaids and mermen dream of
The venerable Villa Nixe in Binz on the island of Rügen enchants at first sight. The website should do no less. "That's where I want to go, that's what I want to see!"
- Concept
- Wireframe
- Web design
- Web development
Business hotel industry in Chemnitz: c/o56
360° digital marketing for the large city hotel c/o56 in Chemnitz
The history of c/o56 Chemnitz is a bit like growing up. From the lifestyle brand Penta to the outperformer hotel c/o56.
- Concept
- Web design
- Web development
- Online marketing
- Social Media
- SEO
- Hotel conversion optimization
- E-Commerce
Parkhotel Quellenhof Aachen
A Q makes more of everything
From chain to independence: the Adlon Group Berlin acquired the Parkhotel Quellenhof Aachen from the Pullman chain in 2020. As the digital lead agency, XPORT is responsible for the traditional hotel's return to individuality.
- Hotel website creation
- Online marketing
- Social Media
Empire Riverside Hotel Hamburg
Hamburg's lifestyle on 20 floors
The Empire Riverside Hotel is the "lighthouse" at the port of Hamburg. An international hotel with an enviable reputation.
- Hotel website creation
- Hotel conversion optimization
Victor's Holiday Homes Portugal
Fantastic villas near the beach on the Portuguese Riviera
The Victor's Residenz Hotel group is not only well positioned in Germany. On the Portuguese Riviera, Victor's also invites you to spend your vacation in dreamlike villas.
View project
The chocolate hotel
Germany's only chocolate hotel
The Voss family is the 4th generation to run their chocolate hotel in Westerstede near Bremen. Truffles, pralines or chocolate suites? 80 rooms and suites, a wellness area and the restaurant tempt you to book in a sweet way. The centerpiece of the hotel is the chocolate lounge. Here, guests can enjoy a wide range of chocolate variations.
RIMC Hotels & Resorts
A passion for the hotel business
The Hamburg-based RIMC Hotels & Resorts Group operates its own hotel brands. It also whitelabels popular hotel brands as affiliates.
Superbude Guest Check-in
Registration form, upselling, payment, check-in - all digital
We digitize the guest journey: registration form, upselling, payment, check-in and key card creation in one solution - before arrival, on site at the hotel, as a kiosk solution or on your own device. Fully integrated with the MEWS PMS.
- Digital registration form
- Digital Guest Journey
- E-Commerce
The Randolins mountain hotel in St. Moritz, Switzerland.
These mountains. These lakes. This light!
Afterwards, it is a pleasure to present the unique architecture of this relaunch project.
- Concept
- Web design
- Web development
- SEO
- Hotel conversion optimization
- E-Commerce
Beach Hotel Zingst
Online marketing for the vacation hotel industry on the Baltic Sea
How does productive hotel marketing work in 2022? For a location that was and is a hotspot of the German vacation hotel industry even before Corona?
stuub
An honest look behind the scenes.
Hotel website relaunch at stuub.de: How we successfully implemented a user-friendly, technically sound website despite 87% additional effort.
Cabin Hotel CAB20
Cab-in instead of check-in: the Hamburg Cabin Hotel CAB20
Casual like a hostel, comfortable and stylish like a hotel: CAB20, the first cabin hotel in Germany, opened in summer 2021. We were asked to develop the matching website.
View project 
Gastwerk Hotel Hamburg
Like a tempting shop window.
Website design in a design hotel: The Gastwerk Hotel Hamburg has been setting standards for 20 years.
- Hotel website creation
- Digital guest folder
- Conference configurator
Who, how, what—why, how come, for what reason?
If you don't ask, you won't know ;)
Search engine optimizationencompasses all technical and content-related measures taken to place a website among the top search results on popular search engines such as Google or Bing.
Unlike search engine advertising, with SEO you don't pay to appear at the top of search results.
With SEO, you can reach more potential guests who weren't searching for your hotel but found it anyway ;) For example, if someone searches for "hotel in Berlin that allows dogs" and you appear at the top of the results, why wouldn't they click on it? Search engine optimization brings you more visibility, reach, and revenue for your hotel.
There is no simple answer to this question, but you will definitely need some patience. It mainly depends on the state of your website and the competition. According to Google, it usually takes 4 to 12 months before you see the first results, but sometimes you'll be at the top after just a few weeks. But hey, a cherry tree takes 4-5 years to bear fruit, but the ones you pick yourself taste the best :)
It's always faster: with paid ads, your hotel page will be on top before you know it.
Sure, if you're suffering from an acute surplus of time, you can certainly acquire the necessary SEO skills. But it's more relaxed if you hire someone with the necessary expertise who not only has the specialist knowledge and the relevant tools, but also has the time.
Project steps
Step 1
- Kickoff: Together we define your wishes, goals and target group for the search engine optimization of your hotel. Your brand image, your USPs and your values are the core of our SEO strategy.
Step 2
- Audit: In a comprehensive audit, we examine the status quo, the performance of your competitors, and the UX on your website. Further measures are determined based on the strategic, technical, and content analysis.
Step 3
- Keyword strategy: We research relevant search terms and their search volume for your hotel. The keywords are then sorted thematically and divided into individual clusters. According to the combined search volume and the density of competitors, a prioritization is made and the website structure is defined.
Step 4
- Content: Starting with the meta data, the content on the SEO landing pages is enriched with the researched keywords & semantic information. Texts are optimized taking term weighting into account. The icing on the cake is structured data, which is recognized by bots and displayed in the search engines.
Step 5
- Monitoring: We keep an eye on your website's rankings for all relevant keywords. In our regular evaluations, we check whether our measures have been successful and what further search engine optimization measures can be taken for your hotel.
Step 6
- Intensification & optimization: Google loves new content. That's why our landing pages aren't just a flash in the pan, created once and never touched again. We ensure your content stays up to date with regular content intensification.
For all those who want to know exactly
Our structured SEO offer for your hotel website:
- Kickoff conversation - what do you need?
- Analysis of guest experience
- Website ranking analysis
- Competition analysis
- Target agreements per KPI
- Online strategy
- Keyword research
- Tracking
- Monitoring / Reporting
- Check-ups for
- User behavior
- Pagespeed
- URL structure
- Status codes
- Forwarding
- Crawling / Indexing
- Rich Snippets
- Local SEO Google my Business
- Backlinks
- User Signals Social Media
- Recommendation for action / advice
- Permanent adjustments
- SEO texts
Why XPORT?
At XPORT, we have over 20 years of experience in hotel marketing and know exactly what matters in the industry. That’s why our SEO package is tailored specifically to your hotel’s needs.
The expertise in our young, dynamic team is spread out—each person does what they do best ;) So you can be sure that your hotel website will be optimized to the fullest.
We can
Jennifer Arand
Online Marketing Manager
Philipp Bauer
Team Leader Online Marketing
Benjamin Gottbehüt
SEO & GEO ManagerGastwerk Hotel Hamburg
Like a tempting shop window.
Website design in a design hotel: The Gastwerk Hotel Hamburg has been setting standards for 20 years.
- Hotel website creation
- Digital guest folder
- Conference configurator
Parkhotel Quellenhof Aachen
A Q makes more of everything
From chain to independence: the Adlon Group Berlin acquired the Parkhotel Quellenhof Aachen from the Pullman chain in 2020. As the digital lead agency, XPORT is responsible for the traditional hotel's return to individuality.
- Hotel website creation
- Online marketing
- Social Media
Cabin Hotel CAB20
Cab-in instead of check-in: the Hamburg Cabin Hotel CAB20
Casual like a hostel, comfortable and stylish like a hotel: CAB20, the first cabin hotel in Germany, opened in summer 2021. We were asked to develop the matching website.
View project Superbude Guest Check-in
Registration form, upselling, payment, check-in - all digital
We digitize the guest journey: registration form, upselling, payment, check-in and key card creation in one solution - before arrival, on site at the hotel, as a kiosk solution or on your own device. Fully integrated with the MEWS PMS.
- Digital registration form
- Digital Guest Journey
- E-Commerce
Victor's Holiday Homes Portugal
Fantastic villas near the beach on the Portuguese Riviera
The Victor's Residenz Hotel group is not only well positioned in Germany. On the Portuguese Riviera, Victor's also invites you to spend your vacation in dreamlike villas.
View projectEmpire Riverside Hotel Hamburg
Hamburg's lifestyle on 20 floors
The Empire Riverside Hotel is the "lighthouse" at the port of Hamburg. An international hotel with an enviable reputation.
- Hotel website creation
- Hotel conversion optimization
Beach Hotel Zingst
Online marketing for the vacation hotel industry on the Baltic Sea
How does productive hotel marketing work in 2022? For a location that was and is a hotspot of the German vacation hotel industry even before Corona?
Business hotel industry in Chemnitz: c/o56
360° digital marketing for the large city hotel c/o56 in Chemnitz
The history of c/o56 Chemnitz is a bit like growing up. From the lifestyle brand Penta to the outperformer hotel c/o56.
- Concept
- Web design
- Web development
- Online marketing
- Social Media
- SEO
- Hotel conversion optimization
- E-Commerce
The Randolins mountain hotel in St. Moritz, Switzerland.
These mountains. These lakes. This light!
Afterwards, it is a pleasure to present the unique architecture of this relaunch project.
- Concept
- Web design
- Web development
- SEO
- Hotel conversion optimization
- E-Commerce
RIMC Hotels & Resorts
A passion for the hotel business
The Hamburg-based RIMC Hotels & Resorts Group operates its own hotel brands. It also whitelabels popular hotel brands as affiliates.
Boutique Hotel Nixe
This is what mermaids and mermen dream of
The venerable Villa Nixe in Binz on the island of Rügen enchants at first sight. The website should do no less. "That's where I want to go, that's what I want to see!"
- Concept
- Wireframe
- Web design
- Web development
The chocolate hotel
Germany's only chocolate hotel
The Voss family is the 4th generation to run their chocolate hotel in Westerstede near Bremen. Truffles, pralines or chocolate suites? 80 rooms and suites, a wellness area and the restaurant tempt you to book in a sweet way. The centerpiece of the hotel is the chocolate lounge. Here, guests can enjoy a wide range of chocolate variations.
stuub
An honest look behind the scenes.
Hotel website relaunch at stuub.de: How we successfully implemented a user-friendly, technically sound website despite 87% additional effort.