Search engine advertising (SEA) for hotels
Direct your guests directly to your site and declare war on Booking & Co.
At the top of search engines for more direct bookings
Get your guests to book directly on your hotel website. This way you say "nope" to commissions for OTAs.
Because withsearch engine advertising, your hotel ads will appear at the top of Google and Bing.
With optimized, crisp ads, you can increase your reach and generate more direct bookings - without having to wait long for them.
Are you in less of a hurry and would prefer to take the slow route? Or do you want to maximize your sales and are interested in an additional strategy? Then take a look at our SEO package.
Ha! Suspended
Your SEA Package
Through target group and competitor analysis & keyword research, we set up effective advertising campaigns with your hotel ads (brand and/or non-brand).
The setup of advertising accounts and tracking on Google Ads & Co. as well as regular optimizations and reports are of course included.
Your advantages at a glance
- More direct bookings & turnover
- better visibility & rankings
- Individually tailored to your hotel (USP, target group, brand image)
- less commission to booking & Co.
- More independence from OTAs
- Google Ads and/or Bing Ads
- Guests find your hotel without having searched for it
- Brand awareness grows
- more website visitors
- Fast and effective
- Various campaigns as required and to taste (brand and/or non-brand)
Hotels that make us happier
The chocolate hotel
Germany's only chocolate hotel
The Voss family is the 4th generation to run their chocolate hotel in Westerstede near Bremen. Truffles, pralines or chocolate suites? 80 rooms and suites, a wellness area and the restaurant tempt you to book in a sweet way. The centerpiece of the hotel is the chocolate lounge. Here, guests can enjoy a wide range of chocolate variations.
Beach Hotel Zingst
Online marketing for the vacation hotel industry on the Baltic Sea
How does productive hotel marketing work in 2022? For a location that was and is a hotspot of the German vacation hotel industry even before Corona?
Parkhotel Quellenhof Aachen
A Q makes more of everything
From chain to independence: the Adlon Group Berlin acquired the Parkhotel Quellenhof Aachen from the Pullman chain in 2020. As the digital lead agency, XPORT is responsible for the traditional hotel's return to individuality.
- Hotel website creation
- Online marketing
- Social Media
Boutique Hotel Nixe
This is what mermaids and mermen dream of
The venerable Villa Nixe in Binz on the island of Rügen enchants at first sight. The website should do no less. "That's where I want to go, that's what I want to see!"
- Concept
- Wireframe
- Web design
- Web development
Cabin Hotel CAB20
Cab-in instead of check-in: the Hamburg Cabin Hotel CAB20
Casual like a hostel, comfortable and stylish like a hotel: CAB20, the first cabin hotel in Germany, opened in summer 2021. We were asked to develop the matching website.
View project 
Superbude Guest Check-in
Registration form, upselling, payment, check-in - all digital
We digitize the guest journey: registration form, upselling, payment, check-in and key card creation in one solution - before arrival, on site at the hotel, as a kiosk solution or on your own device. Fully integrated with the MEWS PMS.
- Digital registration form
- Digital Guest Journey
- E-Commerce
stuub
An honest look behind the scenes.
Hotel website relaunch at stuub.de: How we successfully implemented a user-friendly, technically sound website despite 87% additional effort.
RIMC Hotels & Resorts
A passion for the hotel business
The Hamburg-based RIMC Hotels & Resorts Group operates its own hotel brands. It also whitelabels popular hotel brands as affiliates.
Business hotel industry in Chemnitz: c/o56
360° digital marketing for the large city hotel c/o56 in Chemnitz
The history of c/o56 Chemnitz is a bit like growing up. From the lifestyle brand Penta to the outperformer hotel c/o56.
- Concept
- Web design
- Web development
- Online marketing
- Social Media
- SEO
- Hotel conversion optimization
- E-Commerce
Victor's Holiday Homes Portugal
Fantastic villas near the beach on the Portuguese Riviera
The Victor's Residenz Hotel group is not only well positioned in Germany. On the Portuguese Riviera, Victor's also invites you to spend your vacation in dreamlike villas.
View project
Gastwerk Hotel Hamburg
Like a tempting shop window.
Website design in a design hotel: The Gastwerk Hotel Hamburg has been setting standards for 20 years.
- Hotel website creation
- Digital guest folder
- Conference configurator
Empire Riverside Hotel Hamburg
Hamburg's lifestyle on 20 floors
The Empire Riverside Hotel is the "lighthouse" at the port of Hamburg. An international hotel with an enviable reputation.
- Hotel website creation
- Hotel conversion optimization
The Randolins mountain hotel in St. Moritz, Switzerland.
These mountains. These lakes. This light!
Afterwards, it is a pleasure to present the unique architecture of this relaunch project.
- Concept
- Web design
- Web development
- SEO
- Hotel conversion optimization
- E-Commerce
Who, how, what - why, why, why?
Who doesn't ask - and so ;)
Search Engine Advertisingis one of the most effective methods of online marketing and means paid advertisements - in your case Hotel Ads.
Google and Bing Ads work according to the bidding principle. We place bids for keywords that are relevant to your hotel. Payment is based on clicks on your hotel ads.
Both lead to more visibility on search engines, but unlike search engine optimization (SEO), you pay for SEA to appear at the top. However, the results are visible after a very short time. You need several pots of tea for SEO.
Google Ads currently offers search, display, discovery, app, shopping, video, local and smart campaigns as well as campaigns for maximum performance. If you would like to know more, please contact us.
The most relevant formats for hotels on Google Ads are responsive ads, which are automatically adapted to the advertising space. But there are also text, image, video and app ads.
Project steps
Step 1
- Kickoff: We familiarize ourselves with your topics and define goals, target groups and your USPs together. From this, we derive a holistic SEA strategy.
Step 2
- Keywords: Research of relevant search terms and their search volume for your hotel. The keywords are then sorted thematically and divided into individual clusters. Each cluster forms the basis for a campaign.
Step 3
- Tracking: We implement GDPR-compliant tracking on your hotel website for flawless conversion measurement of the target projects.
Step 4
- Campaigns: Depending on the desired package, we create individual campaigns based on our defined strategy. Testing of various ads is included.
Step 5
- Evaluation: You will receive a dashboard from us with all relevant key figures so that you can keep an eye on the performance of our campaigns.
Step 6
- Optimization: The markets are constantly on the move and so are our campaigns. Through continuous monitoring and optimization, we ensure the best possible performance in the long term.
Why XPORT?
At XPORT, we have over 20 years of experience in hotel marketing and know exactly what is important in the industry. That's why our SEA package is tailored to the needs of your hotel.
The expertise in our young, dynamic team is distributed - everyone does what they do best ;) So you can be sure that your hotel ads will be well received by your guests.
We can
Jennifer Arand
Online Marketing Manager
Henrietta Acsai
Online Marketing ManagerGastwerk Hotel Hamburg
Like a tempting shop window.
Website design in a design hotel: The Gastwerk Hotel Hamburg has been setting standards for 20 years.
- Hotel website creation
- Digital guest folder
- Conference configurator
Parkhotel Quellenhof Aachen
A Q makes more of everything
From chain to independence: the Adlon Group Berlin acquired the Parkhotel Quellenhof Aachen from the Pullman chain in 2020. As the digital lead agency, XPORT is responsible for the traditional hotel's return to individuality.
- Hotel website creation
- Online marketing
- Social Media
Cabin Hotel CAB20
Cab-in instead of check-in: the Hamburg Cabin Hotel CAB20
Casual like a hostel, comfortable and stylish like a hotel: CAB20, the first cabin hotel in Germany, opened in summer 2021. We were asked to develop the matching website.
View project Superbude Guest Check-in
Registration form, upselling, payment, check-in - all digital
We digitize the guest journey: registration form, upselling, payment, check-in and key card creation in one solution - before arrival, on site at the hotel, as a kiosk solution or on your own device. Fully integrated with the MEWS PMS.
- Digital registration form
- Digital Guest Journey
- E-Commerce
Victor's Holiday Homes Portugal
Fantastic villas near the beach on the Portuguese Riviera
The Victor's Residenz Hotel group is not only well positioned in Germany. On the Portuguese Riviera, Victor's also invites you to spend your vacation in dreamlike villas.
View projectEmpire Riverside Hotel Hamburg
Hamburg's lifestyle on 20 floors
The Empire Riverside Hotel is the "lighthouse" at the port of Hamburg. An international hotel with an enviable reputation.
- Hotel website creation
- Hotel conversion optimization
Beach Hotel Zingst
Online marketing for the vacation hotel industry on the Baltic Sea
How does productive hotel marketing work in 2022? For a location that was and is a hotspot of the German vacation hotel industry even before Corona?
Business hotel industry in Chemnitz: c/o56
360° digital marketing for the large city hotel c/o56 in Chemnitz
The history of c/o56 Chemnitz is a bit like growing up. From the lifestyle brand Penta to the outperformer hotel c/o56.
- Concept
- Web design
- Web development
- Online marketing
- Social Media
- SEO
- Hotel conversion optimization
- E-Commerce
The Randolins mountain hotel in St. Moritz, Switzerland.
These mountains. These lakes. This light!
Afterwards, it is a pleasure to present the unique architecture of this relaunch project.
- Concept
- Web design
- Web development
- SEO
- Hotel conversion optimization
- E-Commerce
RIMC Hotels & Resorts
A passion for the hotel business
The Hamburg-based RIMC Hotels & Resorts Group operates its own hotel brands. It also whitelabels popular hotel brands as affiliates.
Boutique Hotel Nixe
This is what mermaids and mermen dream of
The venerable Villa Nixe in Binz on the island of Rügen enchants at first sight. The website should do no less. "That's where I want to go, that's what I want to see!"
- Concept
- Wireframe
- Web design
- Web development
The chocolate hotel
Germany's only chocolate hotel
The Voss family is the 4th generation to run their chocolate hotel in Westerstede near Bremen. Truffles, pralines or chocolate suites? 80 rooms and suites, a wellness area and the restaurant tempt you to book in a sweet way. The centerpiece of the hotel is the chocolate lounge. Here, guests can enjoy a wide range of chocolate variations.
stuub
An honest look behind the scenes.
Hotel website relaunch at stuub.de: How we successfully implemented a user-friendly, technically sound website despite 87% additional effort.