Online marketing for hotels

Website ready - let's go!

Yay, your hotel website is online. It looks good and shows all the content that makes up your business. Was the website preceded by search engine optimization (SEO)? Then the first successes on Google & Co. will be visible after 4 to 6 months. Can't wait that long? Our agency's strategic online marketing(OM) helps you achieve faster results with targeted measures.

Success with strategy

Not all OM is the same. Depending on the target group, brand image, budget, etc., one solution may fit better than the other (or all of them together).

That's why we proceed as follows: First, we familiarize ourselves with your thematic world, history and structure. In a joint workshop, we determine

• your target group
• your competitors
• the potential of your region
• your USPs
• the perfect funnel for your hotel
• the necessary media budget for maximum success

The result of the workshop is the strategy. Which goals are achieved for which guest and where? Our experience in the hotel industry and numerous studies help us to select suitable solutions.

What does the success of my hotel cost?

The strategy developed in the workshop can fit on one A4 page. But it is also not uncommon for it to be 30 pages long - depending on how broad and deep your OM is set up. With a budget of €500 per month, you can set a few levers in motion. One thing is clear: If you have a 10-fold budget for the hotel OM, there is more leeway and success is visible more quickly.

Who are my guests and where do they hang out?

Do you know whether your guests read magazines or only web magazines? If so, which ones do they like? Are you stumped? Don't worry: we'll find out. We'll also find out what your hotel's competitors are up to, how a keyword analysis for your hotel turns out and whether you should advertise locally, regionally or nationally.

We create visibility for your hotel via one or more channels. Whether for leisure or business guests, we start where people find out about their destination. Posts in blogs, social media channels, advertorials, podcasts, magazines and much more, as well as ads on Google, Bing and other search engines, appeal to your potential guests. Potential guests will find what they are looking for on the target websites (landing pages) created for the campaigns.

Measurable results, optimized campaigns

The good thing about OM for the hotel industry is that all measures are measurable.

How many users came to your website from a newsletter? Were the elaborate Facebook, Instagram or LinkedIn posts clicked on by enough people? Did they result in relevant website visits? Are the text ads on Google and Bing successful? Are the expenses in proportion to the marketing success? We deal with all of these questions on a daily basis.

We check, measure and manage the status of your OM. We set up the reporting as an online dashboard so that you always have access to all the information. The "Data Studio" shows you the expenditure and conversion successes very clearly. In a personal meeting, we interpret the figures together and determine the next steps for optimization.