Newsletter marketing for hotels
Seductive emails to your hotel guests
Regular news from your hotel that interests, inspires and makes you want more - that's what we call skillful newsletter marketing.
More bookings with news and updates
There is a rumor circulating among hoteliers that newsletter marketing (or email marketing) is outdated. But no, due to the consequences of the GDPR and the limited collection of personal data, guest newsletters are making a successful comeback!
Quite simply because the guest has given their "Yes, I do" to the newsletter and is therefore ready for you to find THE direct route to their head, heart and stomach.
The figures speak for themselves: in 2022, the tourism industry achieved the second-highest click-through rate with an average of 11.7% in newsletter marketing (Statista, 2022).
Second highest click rate in a newsletter in 2022 fell to the tourism industry with ø 11.7 % (Statista, 2022)
80 % of Germans use the internet to send and receive emails (Statista, 2022)
Up to 60.3 % open rate are achieved with our newsletters. The industry norm is 23.6% (Brevo, 2020)
News and offers for more direct bookings.
You have developed a new arrangement, SPA treatments are possible again, an event at the hotel still needs a few more registrations.
You've already diligently posted all this on Facebook, Instagram, LinkedIn or TikTok, but you're sure there's more you can do.
By using email, you reach your guest directly, awaken their needs and thus generate more bookings.
A nice side effect: It brings back memories of your hotel: "Oh, it was so nice there, I could go there again!"
Mails are also the perfect medium when it comes to upgrading a booking before arrival or evaluating a hotel stay.
Your newsletter marketing package
With our newsletter marketing package, we deliver the good news about your hotel to curious guests.
We create a newsletter schedule with your personal touch, set up the e-mail system and regularly create crisp newsletters and off you go!
This enables us to achieve open rates of up to 60.3% and click rates of up to 25.6%. An average open rate of 23.6 % and the aforementioned 11.7 % click rate are common in the industry.
Offers and events in particular achieve the best performance. For some of our customers, we were able to ensure that hotel events were completely sold out with newsletters.
You will receive the figures in the regular performance evaluations, which are of course included.
You can find out exactly what you get with our newsletter marketing package HERE.
Your advantages at a glance
- Strengthening direct sales
- Individually tailored to your hotel (USP, target group, brand image)
- Online marketing of your hotel without commissions
- you always keep your guests up to date
- inexpensive
- measurable
- Strengthen guest loyalty
- Full flexibility in the customization of online offers
Hotels that make us happier
Superbude Guest Check-in
Registration form, upselling, payment, check-in - all digital
We digitize the guest journey: registration form, upselling, payment, check-in and key card creation in one solution - before arrival, on site at the hotel, as a kiosk solution or on your own device. Fully integrated with the MEWS PMS.
- Digital registration form
- Digital Guest Journey
- E-Commerce
Beach Hotel Zingst
Online marketing for the vacation hotel industry on the Baltic Sea
How does productive hotel marketing work in 2022? For a location that was and is a hotspot of the German vacation hotel industry even before Corona?
Victor's Holiday Homes Portugal
Fantastic villas near the beach on the Portuguese Riviera
The Victor's Residenz Hotel group is not only well positioned in Germany. On the Portuguese Riviera, Victor's also invites you to spend your vacation in dreamlike villas.
View project
The chocolate hotel
Germany's only chocolate hotel
The Voss family is the 4th generation to run their chocolate hotel in Westerstede near Bremen. Truffles, pralines or chocolate suites? 80 rooms and suites, a wellness area and the restaurant tempt you to book in a sweet way. The centerpiece of the hotel is the chocolate lounge. Here, guests can enjoy a wide range of chocolate variations.
Parkhotel Quellenhof Aachen
A Q makes more of everything
From chain to independence: the Adlon Group Berlin acquired the Parkhotel Quellenhof Aachen from the Pullman chain in 2020. As the digital lead agency, XPORT is responsible for the traditional hotel's return to individuality.
- Hotel website creation
- Online marketing
- Social Media
Empire Riverside Hotel Hamburg
Hamburg's lifestyle on 20 floors
The Empire Riverside Hotel is the "lighthouse" at the port of Hamburg. An international hotel with an enviable reputation.
- Hotel website creation
- Hotel conversion optimization
Cabin Hotel CAB20
Cab-in instead of check-in: the Hamburg Cabin Hotel CAB20
Casual like a hostel, comfortable and stylish like a hotel: CAB20, the first cabin hotel in Germany, opened in summer 2021. We were asked to develop the matching website.
View project 
Business hotel industry in Chemnitz: c/o56
360° digital marketing for the large city hotel c/o56 in Chemnitz
The history of c/o56 Chemnitz is a bit like growing up. From the lifestyle brand Penta to the outperformer hotel c/o56.
- Concept
- Web design
- Web development
- Online marketing
- Social Media
- SEO
- Hotel conversion optimization
- E-Commerce
Gastwerk Hotel Hamburg
Like a tempting shop window.
Website design in a design hotel: The Gastwerk Hotel Hamburg has been setting standards for 20 years.
- Hotel website creation
- Digital guest folder
- Conference configurator
Boutique Hotel Nixe
This is what mermaids and mermen dream of
The venerable Villa Nixe in Binz on the island of Rügen enchants at first sight. The website should do no less. "That's where I want to go, that's what I want to see!"
- Concept
- Wireframe
- Web design
- Web development
RIMC Hotels & Resorts
A passion for the hotel business
The Hamburg-based RIMC Hotels & Resorts Group operates its own hotel brands. It also whitelabels popular hotel brands as affiliates.
The Randolins mountain hotel in St. Moritz, Switzerland.
These mountains. These lakes. This light!
Afterwards, it is a pleasure to present the unique architecture of this relaunch project.
- Concept
- Web design
- Web development
- SEO
- Hotel conversion optimization
- E-Commerce
stuub
An honest look behind the scenes.
Hotel website relaunch at stuub.de: How we successfully implemented a user-friendly, technically sound website despite 87% additional effort.
Who, how, what - why, why, why?
Who doesn't ask - and so ;)
Newsletter marketing is part of online marketing. E-mails are sent out regularly or irregularly with offers, information and news. The recipients have previously subscribed to a newsletter mailing list, so they are expressly interested in these newsletters.
The open rate indicates the ratio between the number of actual recipients of the newsletter and the number of openings.
The click rate is about how many recipients have clicked on links, buttons etc. in the newsletter in relation to the number of emails sent.
The effective click-through rate in turn describes the relationship between the number of openings and the number of clicks.
For all KPIs, the higher the better.
Guests receive pre-stay emails before their arrival with useful information about their arrival and stay. It is also possible to simply welcome them. This allows you to build trust before they have even entered your hotel. They are also the perfect opportunity for upselling.
With post-stay emails, you can thank your guests after their departure and ask them for a review on Google, TripAdvisor & Co. It is also possible to refer to your social media channels or to possible loyalty programs/club memberships. This way, you can find out more about your guests and strengthen loyalty.
We have many years of good experience with: Campaign Monitor, Cleverreach, Mailchimp, Revinate and Rapidmail.
There is no such thing as THE perfect mailing frequency. However, experience has shown that anything from 1 to 2 times a month is better received by recipients than every 3 days.
According to Statista, 19% of Germans are subscribed to more than 20 newsletters and the ROI is currently 4,400%, i.e. for every euro invested in the newsletter campaign, you get €44 back. That's worth it, we would say.
Project steps
Step 1
- Personal kick-off meeting. We define your wishes, goals and target group. We immerse ourselves in your brand and analyze your brand presence.
Step 2
- Creation of a communication concept: What is the added value and appeal? Which design & visual language do you like? What content should be sent, how often and when? We work on all these questions together.
Step 3
- Setting up the e-mail system: We set up the e-mail system of your choice and create a newsletter template. System and shipping costs are exclusive.
Step 4
- Import & integration: Depending on the package and requirements, we import your existing newsletter mailing list into the e-mail system and we ensure that subscriptions are automatically transferred to the e-mail system. automatically into the e-mail system.
Step 5
- Editing, creation and dispatch: Depending on your package, we take care of 2 to 6 newsletters per quarter. If required, also in English and with A/B testing.
Step 6
- Reporting: You receive an evaluation including all relevant KPIs.
For all those who want to know exactly
Our structured newsletter marketing offer for your hotel
- Kickoff conversation - what do you need?
- Newsletter schedule
- Development of design & text style to match the hotel brand
- Pimping the existing tool and email marketing
- Tool integration
- Development of a newsletter system via website and CRM (if available)
- Everything GDPR-compliant
- Text and image editing
- Shipping optimization
- A/B tests
- Regular reports
Why XPORT?
At XPORT, we have over 20 years of experience in hotel marketing and know exactly what is important in the industry. That's why our newsletter marketing package is tailored to the needs of your hotel.
The expertise in our young, dynamic team is distributed - everyone does what they do best ;) So you can be sure that your emails will come across crisply.
We can
Henrietta Acsai
Online Marketing Manager
Emiri Wiecki
Online Marketing ManagerGastwerk Hotel Hamburg
Like a tempting shop window.
Website design in a design hotel: The Gastwerk Hotel Hamburg has been setting standards for 20 years.
- Hotel website creation
- Digital guest folder
- Conference configurator
Parkhotel Quellenhof Aachen
A Q makes more of everything
From chain to independence: the Adlon Group Berlin acquired the Parkhotel Quellenhof Aachen from the Pullman chain in 2020. As the digital lead agency, XPORT is responsible for the traditional hotel's return to individuality.
- Hotel website creation
- Online marketing
- Social Media
Cabin Hotel CAB20
Cab-in instead of check-in: the Hamburg Cabin Hotel CAB20
Casual like a hostel, comfortable and stylish like a hotel: CAB20, the first cabin hotel in Germany, opened in summer 2021. We were asked to develop the matching website.
View project Superbude Guest Check-in
Registration form, upselling, payment, check-in - all digital
We digitize the guest journey: registration form, upselling, payment, check-in and key card creation in one solution - before arrival, on site at the hotel, as a kiosk solution or on your own device. Fully integrated with the MEWS PMS.
- Digital registration form
- Digital Guest Journey
- E-Commerce
Victor's Holiday Homes Portugal
Fantastic villas near the beach on the Portuguese Riviera
The Victor's Residenz Hotel group is not only well positioned in Germany. On the Portuguese Riviera, Victor's also invites you to spend your vacation in dreamlike villas.
View projectEmpire Riverside Hotel Hamburg
Hamburg's lifestyle on 20 floors
The Empire Riverside Hotel is the "lighthouse" at the port of Hamburg. An international hotel with an enviable reputation.
- Hotel website creation
- Hotel conversion optimization
Beach Hotel Zingst
Online marketing for the vacation hotel industry on the Baltic Sea
How does productive hotel marketing work in 2022? For a location that was and is a hotspot of the German vacation hotel industry even before Corona?
Business hotel industry in Chemnitz: c/o56
360° digital marketing for the large city hotel c/o56 in Chemnitz
The history of c/o56 Chemnitz is a bit like growing up. From the lifestyle brand Penta to the outperformer hotel c/o56.
- Concept
- Web design
- Web development
- Online marketing
- Social Media
- SEO
- Hotel conversion optimization
- E-Commerce
The Randolins mountain hotel in St. Moritz, Switzerland.
These mountains. These lakes. This light!
Afterwards, it is a pleasure to present the unique architecture of this relaunch project.
- Concept
- Web design
- Web development
- SEO
- Hotel conversion optimization
- E-Commerce
RIMC Hotels & Resorts
A passion for the hotel business
The Hamburg-based RIMC Hotels & Resorts Group operates its own hotel brands. It also whitelabels popular hotel brands as affiliates.
Boutique Hotel Nixe
This is what mermaids and mermen dream of
The venerable Villa Nixe in Binz on the island of Rügen enchants at first sight. The website should do no less. "That's where I want to go, that's what I want to see!"
- Concept
- Wireframe
- Web design
- Web development
The chocolate hotel
Germany's only chocolate hotel
The Voss family is the 4th generation to run their chocolate hotel in Westerstede near Bremen. Truffles, pralines or chocolate suites? 80 rooms and suites, a wellness area and the restaurant tempt you to book in a sweet way. The centerpiece of the hotel is the chocolate lounge. Here, guests can enjoy a wide range of chocolate variations.
stuub
An honest look behind the scenes.
Hotel website relaunch at stuub.de: How we successfully implemented a user-friendly, technically sound website despite 87% additional effort.