Your irresistible hotel website for more direct bookings
We create, build, and market your hotel website. The result will be so inviting, beautiful, and easy to use that OTAs will be left out in the cold in the future.
Booking & Co. can ask you ... for more rooms. Your answer will be: "Thanks, but we're already at capacity thanks to our new hotel website."
Would you like to have a high-quality hotel website created – with wow factor? In other words, a presence that clearly sets your accommodation apart from others with all its value and character? With well-thought-out features and functions that easily guide your potential guests from emotion to conversion and increase your direct bookings?
We are the ideal partner for this. Because: We know how hotel marketing works digitally and have been developing individual premium hotel websites for more than 20 years , which are state of the art in terms of creation and technology. Even better: we not only develop the hotel website, but also stay on board afterwards to market the site with high conversion rates.
Spoilt for choice: which hotel website is right for you?
All of our websites are premium. However, depending on urgency, preferences, and budget, we offer two different options for creating your one&only hotel website.
Which one will you choose?
| Basic | Premium | |
|---|---|---|
| Developed by hotel experts | ||
| individual design | ||
| Sophisticated design | ||
| mobile-friendly & fast | ||
| online in a few weeks | ||
| economic | ||
| Easy to clean & easy to use and learn | ||
| search engine optimized | ||
| Simple integration of other systems | ||
| Create unlimited pages | ||
| Maximum flexibility | ||
| optimized for direct bookings | ||
| multilingual websites | ||
| Multi-Property & Multi-Domain | ||
| Blog section | ||
| incl. AI assistant | ||
| Automatic updates & backups | by arrangement | |
| Creation of individual buttons | ||
| flexibly changeable video/image/text elements | ||
| Marketing highlights that can be displayed variably | ||
| Time-controlled display of individual elements | ||
| Creative 404 error page | ||
| Personal, German-speaking support with no waiting time | by arrangement | |
| hacker-proof | ||
| best hosting in Germany incl. | by arrangement | |
Why you should entrust us with your hotel web design
Holistic advice, support and understanding: You will notice right from the start that we not only have the graphic, technical and content know-how for the hotel website, but also have a say in hotel marketing and sales. This makes the collaboration much easier.
Meticulously thought-out and high-quality result: The design of your new hotel website looks great, conveys the character of your establishment, triggers all the emotions relevant to booking, is flawlessly programmed, loads quickly, offers a perfect user experience, and so much more. You can already start looking forward to it.
Phase 1, Launch, Phase 2: Without effective and targeted marketing, even the best hotel website is worthless. That's why we don't just give you the result and then leave you to figure out how to use it. We are there for you even after the launch and market the site together with you.
We create websites for hotels, hotel chains, hostels, and hospitality businesses in the premium sector. We love working for establishments that stand out from the crowd and have their own unique character.
The best hotel websites for over 20 years
When you work with us, you will quickly realize that working with a team of experts with over 20 heads and over 20 years of experience in hotel marketing is priceless. The combination of hotel marketing foresight, expertise in web design for hotels, development know-how and industry knowledge will pay off for your hotel in the long term. Our customers value our trusting, long-term cooperation. Maybe soon with your hotel or hotel chain?
Let us enchant your website visitors and turn them into guests.
Do you know that feeling when you visit a hotel website and immediately imagine yourself checking in there? And when the user interface is so intuitive that you can instantly check rooms and prices for your travel dates and book with ease?
With a future-proof and mobile-friendly hotel web design, we can also achieve this for your hotel website. Take the Empire Riverside Hotel in Hamburg, for example: this modern luxury design hotel achieved a 16% increase in turnover in the first year after our project was completed.
From emotion to conversion: for a hotel website that entices people to book.
We love good hotel web design - but we also love good conversion rates. Our hotel websites achieve a conversion rate of between 1 and 4% - in other words: 100 visits, 1-4 bookings, without paying commission to anyone.
As soon as your new website is online, we start working on permanent conversion optimization to get that little bit more out of it. Take the Gastwerk Hotel, for example, where the conversion rate increased by 3.5% after the launch of the new hotel website, combined with a 15% increase in sales.
What is important for a successful hotel website?
When we create a hotel website, the result is always a solution developed individually for the hotel. Nevertheless, there are some important components that no hotel website should be without:
- responsive hotel web design with a focus on mobile devices: over 2/3 of all website guests will only see the hotel website on a smartphone display
- High page speed for better rankings: fast hotel websites please guests and search engines alike
- First emotion, then conversion: with large-format hotel photos and videos, we inspire potential guests and lead them to make a booking
- Highly visible conversion elements for more direct bookings: with a quick booking entry and call-to-action buttons on all relevant pages
- Make everything bookable online for more turnover: room bookings (IBE), table reservations, MICE inquiries, voucher store, etc. Your website is open 24/7 and generates revenue without staff costs
- Good reasons for more direct hotel bookings: we integrate guest reviews, USPs and direct booking benefits clearly visible at the booking entry point
- Accessible for guests: by using website chats and hotel chatbots, questions can be answered without the need for staff and outside working hours
- stay in the mind with the wow effect: which unexpected element, which secret ingredient will create the surprise effect for your guests? It doesn't have to be a technically elaborate effect - sometimes a little poetry is enough
- Ongoing A/B tests for an ever-improving website: your hotel website gets better and better through continuous optimization
All of these points should be taken into account if your hotel wants to increase direct bookings. Because that is the main task of your hotel website.
Impression & Analysis
First, we analyze your brand, the target group and the target market. We also deliver a skillful performance on the international stage. We then visit you on site to discuss your goals, technical requirements and necessary interfaces as equals and to gain an impression of your company.
Concept & Webdesign
We create every good hotel website with a clear concept and structure—that's what we work out in the second step. We design your new website with all the content you need, as well as the features and interfaces we've discussed. We create wireframes that will later serve as the basis for your hotel website design and are optimized to increase your conversion rate. Then we create the actual web design for desktop, tablet, and smartphone.
Development & marketing
Are you completely satisfied with the designs? Of course you are. If not, we will make the necessary adjustments. Then we'll start developing the hotel website, taking into account the latest technology standards and implementing responsive hotel web design (i.e., mobile-friendly). Once everything is ready, your new website will go live and we'll start marketing and continuously optimizing your direct booking rate based on actual usage data.
What does a hotel website cost?
This question concerns many hotels—understandably so. Our short answer: "It depends!" The cost of a hotel website depends on many key factors: what should the hotel website achieve, how detailed and playful should the web design be in presenting the hotel and brand, how strong is the hotel brand, which competitors is the hotel up against, and what are your expectations for the success of the hotel website?
One thing is clear: nowadays, the hotel website is the linchpin of online hotel marketing. What's more, the hotel website is one of the few platforms that truly belongs to you as a hotelier. On all other platforms (OTAs, social media, search engines), hotels are always dependent on the decisions of the platform operators. It therefore makes a lot of sense to invest sufficient resources in setting up and operating your own platform: your own hotel website. This is where all your hotel marketing activities come together, where you set the rules, and where you can increase your direct bookings. Investing in your hotel website is a sustainable investment. If you cut corners here, your guests will end up booking with an OTA – or with a competitor hotel.
As with any investment, you should ask yourself the same question about your hotel website: what about the return on investment? We don't want to promise you the blue sky. But looking back, we can see that on average, hotels with an XPORT hotel website achieve around 40% more direct booking revenue one year after the website relaunch. Yes, go ahead and get out the calculator.
However, you don't have to invest a fortune in your hotel website. You can also create a hotel website with pragmatic, standardized solutions. Whether the individual premium website or the standardized, inexpensive hotel website is the right solution for your hotel depends on a few points:
- Is your hotel more in the budget market or in the luxury or design segment?
- How competitive is your destination?
- Is it a single hotel or a hotel chain?
- How strong is your hotel brand?
- Should your hotel website only present the classic hotel areas online, or should it also digitize processes in the hotel?
- What technical requirements do you have for your new hotel website?
- How big is your untapped direct booking potential?
- So what could an individually optimized premium hotel website "earn" for you and save you in OTA commissions?
Ultimately, the calculation for your hotel website relaunch is as individual as your hotel:
- The individual creation of a website for hotels requires a budget of approximately $10,000 to $25,000.
- particularly high-quality websites for luxury individual hotels are between 25,000 and 50,000 euros
- Websites for hotel chains usually cost between 30,000 and over 100,000 euros
- Websites based on ready-designed hotel website templates can be created for around 5,000 euros
- It's even free: with our hellohotel.io service, you can create your hotel website yourself, without any initial investment!
If you would like to know what an XPORT hotel website would cost for your hotel, please arrange an online appointment or send us your inquiry here. We'll get back to you with a quote as individual as our websites.
We can explain the technology behind
Viktor Resler
Team Leader Frontend Development
Thomas Scholz
Team Leader Backend DevelopmentWe can design & content
Rona book
Design
Zacharias Uhrlau
Web Development | DesignNow you've scrolled a long way. We'll be happy to reward you with deeper insights into real hotel website projects.
Gastwerk Hotel Hamburg
Like a tempting shop window.
Website design in a design hotel: The Gastwerk Hotel Hamburg has been setting standards for 20 years.
- Hotel website creation
- Digital guest folder
- Conference configurator
Parkhotel Quellenhof Aachen
A Q makes more of everything
From chain to independence: the Adlon Group Berlin acquired the Parkhotel Quellenhof Aachen from the Pullman chain in 2020. As the digital lead agency, XPORT is responsible for the traditional hotel's return to individuality.
- Hotel website creation
- Online marketing
- Social Media
Cabin Hotel CAB20
Cab-in instead of check-in: the Hamburg Cabin Hotel CAB20
Casual like a hostel, comfortable and stylish like a hotel: CAB20, the first cabin hotel in Germany, opened in summer 2021. We were asked to develop the matching website.
View project 
Superbude Guest Check-in
Registration form, upselling, payment, check-in - all digital
We digitize the guest journey: registration form, upselling, payment, check-in and key card creation in one solution - before arrival, on site at the hotel, as a kiosk solution or on your own device. Fully integrated with the MEWS PMS.
- Digital registration form
- Digital Guest Journey
- E-Commerce
Victor's Holiday Homes Portugal
Fantastic villas near the beach on the Portuguese Riviera
The Victor's Residenz Hotel group is not only well positioned in Germany. On the Portuguese Riviera, Victor's also invites you to spend your vacation in dreamlike villas.
View project
Empire Riverside Hotel Hamburg
Hamburg's lifestyle on 20 floors
The Empire Riverside Hotel is the "lighthouse" at the port of Hamburg. An international hotel with an enviable reputation.
- Hotel website creation
- Hotel conversion optimization
Beach Hotel Zingst
Online marketing for the vacation hotel industry on the Baltic Sea
How does productive hotel marketing work in 2022? For a location that was and is a hotspot of the German vacation hotel industry even before Corona?
Business hotel industry in Chemnitz: c/o56
360° digital marketing for the large city hotel c/o56 in Chemnitz
The history of c/o56 Chemnitz is a bit like growing up. From the lifestyle brand Penta to the outperformer hotel c/o56.
- Concept
- Web design
- Web development
- Online marketing
- Social Media
- SEO
- Hotel conversion optimization
- E-Commerce
The Randolins mountain hotel in St. Moritz, Switzerland.
These mountains. These lakes. This light!
Afterwards, it is a pleasure to present the unique architecture of this relaunch project.
- Concept
- Web design
- Web development
- SEO
- Hotel conversion optimization
- E-Commerce
RIMC Hotels & Resorts
A passion for the hotel business
The Hamburg-based RIMC Hotels & Resorts Group operates its own hotel brands. It also whitelabels popular hotel brands as affiliates.
Boutique Hotel Nixe
This is what mermaids and mermen dream of
The venerable Villa Nixe in Binz on the island of Rügen enchants at first sight. The website should do no less. "That's where I want to go, that's what I want to see!"
- Concept
- Wireframe
- Web design
- Web development
The chocolate hotel
Germany's only chocolate hotel
The Voss family is the 4th generation to run their chocolate hotel in Westerstede near Bremen. Truffles, pralines or chocolate suites? 80 rooms and suites, a wellness area and the restaurant tempt you to book in a sweet way. The centerpiece of the hotel is the chocolate lounge. Here, guests can enjoy a wide range of chocolate variations.
stuub
An honest look behind the scenes.
Hotel website relaunch at stuub.de: How we successfully implemented a user-friendly, technically sound website despite 87% additional effort.