Good design makes you unique.
And your hotel is desirable.
Well-groomed appearance, attractive brand
The corporate design reflects the personality of your hotel brand. It forms the basis for the development of the web design. The more unique, authentic and recognizable your hotel is visually, the greater the chances of your company's success.
Design is a strategic task
We don't see design as a decorative end in itself. The harmonious appearance of your hotel is a strategic task. It contributes significantly to the added value of your hotel. With the development of the corporate design, we jointly define the appearance of your brand for all media.
Overview of services
- Creation of logo, umbrella brand or word/image brand
- Development of a unique image and color scheme as well as other shapes and key visual elements
- Development of suitable typography
- Combination of font families for print and online
- Print samples for your business stationery, brochures and advertisements
- Samples for interactive and web media
- Templates for presentations such as Keynote or PowerPoint
- Sample for home and landing page
- Social media fan pages
- Guidelines for outdoor advertising
- Manual with specifications and samples for further adaptations
Beautiful challenges
Different communication channels present very different challenges. For example, the web design decides in just a few seconds whether a visitor stays on your hotel website or not.
In print design, the visual brand experience is enhanced by a haptic one. The selection of paper types, printing processes and finishes plays a key role.
In on-air design, the factors of movement, time and sound are added. For example, characteristic camera work, ambitious editing techniques and distinctive lighting can support the design of further facets of the brand personality.
My brand, the superstar
Our graphic and web designers are constantly informed about design and usability trends in forums, online media and international magazines. These flow into the creations for your hotel brand.
But we don't just identify and adapt design trends. We also implement them: for example, many of our hotel websites have received a WebAward for design and "Outstandings" in recent years.
Tests in the run-up to publication
Regardless of references and experience, we offer you the opportunity to test the designs in labs for usability, comprehension and usability. This allows us to analyze plausible evaluations from the test subjects and eliminate problems before going live or going to print.
The corporate design manual
Once the corporate and web design for your hotel has been finalized and is ready to be implemented, we will provide you with a manual, also known as a "corporate design manual". In this manual, we define the visual guidelines for all communication channels. We use a sample design to illustrate specific implementations. This gives your service providers a perfect template for using your hotel brand in the appropriate medium in line with the design.
Are you looking for a creative partner? Try XPORT as an agency for corporate and web design for your hotel.
Hotels that make us happier
Business hotel industry in Chemnitz: c/o56
360° digital marketing for the large city hotel c/o56 in Chemnitz
The history of c/o56 Chemnitz is a bit like growing up. From the lifestyle brand Penta to the outperformer hotel c/o56.
- Concept
- Web design
- Web development
- Online marketing
- Social Media
- SEO
- Hotel conversion optimization
- E-Commerce
Victor's Holiday Homes Portugal
Fantastic villas near the beach on the Portuguese Riviera
The Victor's Residenz Hotel group is not only well positioned in Germany. On the Portuguese Riviera, Victor's also invites you to spend your vacation in dreamlike villas.
View project
The chocolate hotel
Germany's only chocolate hotel
The Voss family is the 4th generation to run their chocolate hotel in Westerstede near Bremen. Truffles, pralines or chocolate suites? 80 rooms and suites, a wellness area and the restaurant tempt you to book in a sweet way. The centerpiece of the hotel is the chocolate lounge. Here, guests can enjoy a wide range of chocolate variations.
Beach Hotel Zingst
Online marketing for the vacation hotel industry on the Baltic Sea
How does productive hotel marketing work in 2022? For a location that was and is a hotspot of the German vacation hotel industry even before Corona?
stuub
An honest look behind the scenes.
Hotel website relaunch at stuub.de: How we successfully implemented a user-friendly, technically sound website despite 87% additional effort.
Gastwerk Hotel Hamburg
Like a tempting shop window.
Website design in a design hotel: The Gastwerk Hotel Hamburg has been setting standards for 20 years.
- Hotel website creation
- Digital guest folder
- Conference configurator
Empire Riverside Hotel Hamburg
Hamburg's lifestyle on 20 floors
The Empire Riverside Hotel is the "lighthouse" at the port of Hamburg. An international hotel with an enviable reputation.
- Hotel website creation
- Hotel conversion optimization
Parkhotel Quellenhof Aachen
A Q makes more of everything
From chain to independence: the Adlon Group Berlin acquired the Parkhotel Quellenhof Aachen from the Pullman chain in 2020. As the digital lead agency, XPORT is responsible for the traditional hotel's return to individuality.
- Hotel website creation
- Online marketing
- Social Media
The Randolins mountain hotel in St. Moritz, Switzerland.
These mountains. These lakes. This light!
Afterwards, it is a pleasure to present the unique architecture of this relaunch project.
- Concept
- Web design
- Web development
- SEO
- Hotel conversion optimization
- E-Commerce
Superbude Guest Check-in
Registration form, upselling, payment, check-in - all digital
We digitize the guest journey: registration form, upselling, payment, check-in and key card creation in one solution - before arrival, on site at the hotel, as a kiosk solution or on your own device. Fully integrated with the MEWS PMS.
- Digital registration form
- Digital Guest Journey
- E-Commerce
Cabin Hotel CAB20
Cab-in instead of check-in: the Hamburg Cabin Hotel CAB20
Casual like a hostel, comfortable and stylish like a hotel: CAB20, the first cabin hotel in Germany, opened in summer 2021. We were asked to develop the matching website.
View project 
RIMC Hotels & Resorts
A passion for the hotel business
The Hamburg-based RIMC Hotels & Resorts Group operates its own hotel brands. It also whitelabels popular hotel brands as affiliates.
Boutique Hotel Nixe
This is what mermaids and mermen dream of
The venerable Villa Nixe in Binz on the island of Rügen enchants at first sight. The website should do no less. "That's where I want to go, that's what I want to see!"
- Concept
- Wireframe
- Web design
- Web development