This is Hamburg: Urban style meets elegance
The George Hotel Hamburg
So inspiringly different.
The challenge
Old things last: After more than 20 years of successful collaboration with XPORT, it was time for the third website relaunch of the Hamburg boutique hotel The George.
The hotel has given its stylish rooms a contemporary makeover and they now shine brighter than ever before. The old website, on the other hand, was kept in a dark style, which simply no longer matched the new, lively look of the rooms. Therefore, the website needed to be spruced up a bit without losing any of the design elements and colors that make the hotel unmistakable - after all, the aim is to attract more new guests, but also for the loyal regulars to recognize "their" George.
And while we're at it: even more guest- and hotel-friendly than ever before, please!
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Rooms & Suites
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Meeting rooms
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DaCaio Restaurant & Bar DaCaio
The design
Elegance and freshness combined with an interplay of light and dark, just like the recently renovated rooms. Retaining the unmistakable George look and at the same time creating a modern interpretation - these were the requirements for the new website.
Programming
The website was a multi-domain/muti-site project, i.e. it shares the same structure as its sister hotel Gastwerk. This makes it easier to maintain both websites, which in turn means significant cost savings for the hotel. And it should stay that way. It was therefore a challenging project for our programmers, which was nevertheless mastered with flying colors.
Not only has the design been spruced up, but some new features have also been added to make the site shine in new splendor and make browsing a real experience.
A conference configurator has been embedded into the event pages, allowing interested parties to plan their desired event in advance down to the smallest detail and thus save time.
Detailed information is also provided on other pages such as the blog or the area tips page. Specific search and filter options allow visitors to quickly find what interests them and is relevant to them.
We have integrated a chatbot from DialogShift so that visitors can be supported around the clock with advice and assistance.
A special feature is the social wall. Here, visitors can find out directly about the latest news from the hotel's social media platforms.
And last but not least, the IBE is always present and easily accessible from every page. After all, visitors should not just marvel at the website, but at the hotel itself.
The result
Just as it should be, the new website of The George gives the original elements and colors a fresh kick.
From a technical standpoint, it’s not only functional and optimized for conversions, but also visitor-friendly and a bit of fun.
Can’t all hotel websites be like this? ;)
But we’re not the only ones thrilled with the result. Oriana Hertlein, Director of Sales and Marketing, had this to say about the relaunch:
"I also think it’s truly fantastic that all of you showed such perseverance—and that it’s finally done! Congratulations to all of you, and a HUGE THANK YOU to everyone!"
The result after the relaunch
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23.77% more views of the booking engine
I want it too! -
14.3% longer interaction duration
I want it too! -
5.6% higher average cart value
I want it too!
All the good reasons first! Whether a guest is interested in your hotel is decided within milliseconds of visiting your website. In addition to an emotionally engaging header section and an easily accessible booking entry point, your USPs are also key—why should guests book your hotel specifically, and why should they book directly with you? At Gastwerk, guests don’t have to search long for the answers: they’re right at the top. Editors can edit this section at any time if one or two more good reasons are added.
Would you like to increase your direct bookings? Then we have a match!All Conversion Entry Points Bundled We bundle all sales channels through a central Quickbooking entry point: room reservations via the SynXis IBE, conference inquiries, table reservations, and spa treatments. Benefit for the guest: faster access to the product. Benefit for our client: a significant increase in conversion rates. Perfectly measurable through our tracking system.
More information about our hotel websitesConference Configurator The inquiry processes in the conference business are time-consuming, as conference bookings generally cannot be standardized to the same extent as room bookings. Gathering the data needed for a quote from the customer and then preparing the quote take up valuable work time. Our solution: Using an interactive conference configurator, prospective clients can pre-configure their conference and send it to the hotel along with all the data needed for a quote. This significantly reduces the time required for the sales team to process the request.
Do you want to save time in the conference business? Then we should talk.Back to Brick The foundation of every XPORT hotel website: a digital interpretation of the hotel’s brand essence. The Gastwerk embodies modern design within historic brick architecture. The brick-inspired design of the Gastwerk website references these defining elements with large-scale features that echo the bricks in both form and color, without making the design look dated.