This is Hamburg: urban style meets elegance
The George Hotel Hamburg
So inspiringly different.
The challenge
Old things last: After more than 20 years of successful collaboration with XPORT, it was time for the third website relaunch of the Hamburg boutique hotel The George.
The hotel has given its stylish rooms a contemporary makeover and they now shine brighter than ever before. The old website, on the other hand, was kept in a dark style, which simply no longer matched the new, lively look of the rooms. Therefore, the website needed to be spruced up a bit without losing any of the design elements and colors that make the hotel unmistakable - after all, the aim is to attract more new guests, but also for the loyal regulars to recognize "their" George.
And while we're at it: even more guest- and hotel-friendly than ever before, please!
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Rooms & Suites
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Meeting rooms
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DaCaio Restaurant & Bar DaCaio
The design
Elegance and freshness combined with an interplay of light and dark, just like the recently renovated rooms. Retaining the unmistakable George look and at the same time creating a modern interpretation - these were the requirements for the new website.
Programming
The website was a multi-domain/muti-site project, i.e. it shares the same structure as its sister hotel Gastwerk. This makes it easier to maintain both websites, which in turn means significant cost savings for the hotel. And it should stay that way. It was therefore a challenging project for our programmers, which was nevertheless mastered with flying colors.
Not only has the design been spruced up, but some new features have also been added to make the site shine in new splendor and make browsing a real experience.
A conference configurator has been embedded into the event pages, allowing interested parties to plan their desired event in advance down to the smallest detail and thus save time.
Detailed information is also provided on other pages such as the blog or the area tips page. Specific search and filter options allow visitors to quickly find what interests them and is relevant to them.
We have integrated a chatbot from DialogShift so that visitors can be supported around the clock with advice and assistance.
A special feature is the social wall. Here, visitors can find out directly about the latest news from the hotel's social media platforms.
And last but not least, the IBE is always present and easily accessible from every page. After all, visitors should not just marvel at the website, but at the hotel itself.
The result
Just as it should be, the new website of The George gives the original elements and colors a fresh kick.
From a technical point of view, it is not only functional and conversion-optimized, but also visitor-friendly with a certain fun factor.
Can't all hotel websites be like this? ;)
But we are not the only ones who are delighted with the result. Oriana Hertlein, Directos of Sales and Marketing, says about the relaunch:
"I also think it's really fantastic that you've all shown such staying power - and that it's now done! Congratulations to you all and a BIG THANK YOU to you all!"
The result after the relaunch
23,77% more calls to the booking engine
I want it too!14,3% longer interaction duration
I want it too!5,6% higher basket value
I want it too!
All good reasons first! Whether a guest is interested in your hotel is decided within milliseconds of accessing your website. In addition to an emotionally designed header area and an easily accessible booking entry point, your USPs are also important - why exactly should guests book your hotel and why should they book it directly with you? Guests don't have to search long for the answers to these questions at Gastwerk: they are right at the top. Editors can edit them at any time if one or two good reasons are added.
Would you like to increase your direct bookings? Then we have a match!All conversion entry points bundled together We bundle all sales channels via a central quick booking entry point: Room booking via the SynXis IBE, conference request, table reservation and wellness treatment. Advantage for the guest: faster access to the product. Benefit for our customer: significant increase in conversion figures. Perfectly measurable thanks to our tracking concept.
More information about our hotel websitesConference configurator The inquiry processes in the conference business are time-consuming, as conference bookings are generally not as standardized as room bookings. Requesting the relevant data from the customer and then preparing the quotation costs valuable working time. Our solution: interested parties can use an interactive conference configurator to pre-configure their conference and send it to the hotel with all the data relevant to the offer. This significantly shortens the subsequent processing time by the sales team.
Do you want to save time in the conference business? Then we should talk.Back to brick The basis of every XPORT hotel website: digital interpretation of the hotel brand essence. The Gastwerk stands for modern design in historic brick architecture. The brick design of the Gastwerk website quotes these defining elements with large-scale elements that incorporate the bricks in form and color without historicizing them.