Launch of boutique hotel and website
Boutique Hotel Nixe
This is what mermaids and mermen dream of
The challenge
Imagine looking out over the dreamy Binz beach promenade from the balcony of a Nixe junior suite. With this "stage direction", many ideas and after a personally coordinated briefing, XPORT designed the website launch for the reopening of Villa Nixe, the boutique hotel of the Schewe hotelier family from Binz.
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Individual vacation apartments
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a-location on the Binz beach promenade
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meters to the Binz pier
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Months until the gem is kissed awake after purchase
The XPORT solution
The spaciousness of the vacation apartments is reflected in even larger images. A small amount of specific information provides details, the "from price" and the direct call-to-action link to the Hotelnetsolutions booking engine.
Arrangements that are in demand are shown as "bestsellers". Practical marketing: The editor has the option in the CMS to select the desired arrangement and manually select it as a "bestseller".
A particular challenge was the client’s request to present spa treatments on the hotel website in as much detail as possible and to allow guests to submit specific inquiries. The goal was to relieve the spa staff of standardized and time-consuming follow-up questions. XPORT decided to develop a shopping cart similar to those used in online stores. Hotel and DaySpa guests select one or more treatments. Using a clear and easy-to-navigate form, they can directly reserve their preferred date and time—as well as an alternative date—for one or two people at the wellness area of the Nixe Boutique Hotel. The total price of the requested treatments is displayed immediately.
Hotel events and neighborhood tips can redirect to a connected blog system. Namely when the editor in the CMS processes the tip into more information than the teaser allows. The customer has named the blog "Logbook" to match the Baltic Sea experience.
The result
The boutique hotel Villa Nixe in Binz on the island of Rügen invites mermaids and mermen to spend a charming, responsive and SEO-technically flawless vacation in one of its 16 apartments. The CMS is actively and gladly used by the customer to market current offers, especially during the low season.
Sea view, even from your smartphone
The smartphone is often the first inspiring starting point for a future guest's travel research. That's why Boutiquehotel Nixe also welcomes Baltic Sea lovers on their mobile devices with a subtle design, classic color combinations and the largest possible images. The mobile-first concept is also noticeable in the page speed. Above all, the "special treatment" and thus resource-saving embedding of images that are played on mobile devices. Despite the numerous scripts and analysis cookies, the hotel website achieves a mobile score of just under 60.
The result after the relaunch
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600 double rooms sold in the first year, despite the pandemic
I want it too! -
340 beach chairs reserved during the 2020 peak season
I want it too! -
1.10% conversion rate from organic traffic
I want it too!
"Boutiquehotel Nixe is opening up to the big wide online world. We have just experienced our long-awaited relaunch and the website www.nixe-hotel.de is a sight to behold: elegant, very user-friendly, minimalist, chic and inspiring."
Johanna Schewe Boutique Hotel Nixe
Image sources and copyright holders:
Schirin Moaiyeri, Florian Melzer, Lars Jacobsen, Stephan Zobler, Ligne St Barth, Clarins, Unsplash, Christian Thiele, Gudrun Krüger