XPORT Blog: Here is space for our notes.
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Hotel Websites in 2026: Why Hotels Need to Rethink Their Digital Presence
In the age of AI, TikTok, and booking platforms, is the hotel website still relevant? In the podcast “Bring dich mit,” Sara Pawlik, Minu Steffen, and Alexander Creutzburg discuss why hotels need to rethink their digital presence.
![Three people in a podcast studio with microphones, discussing the topic "Hotel Website 2026," with a screen displaying the text "Bring yourself along"]( "\"Bring Yourself Along\" Podcast XPORT")
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![hotel of the future]( "hotel of the future")
AI meets old values: The 9 hotel marketing trends for 2026
Hotel marketing trends for 2026 show why automation and artificial intelligence are becoming more important—but genuine emotions, personal communication, and trust will determine success or failure. Learn about the developments hotels should be aware of now and how they can master the balancing act between technology and humanity.
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![Marten Newhall Uafjfsms3yy Unsplash]( "Marten Newhall Uafjfsms3yy Unsplash")
How to GEO: How to be found with your hotel in AI chatbots & AI systems
AI is changing search behavior - and your hotel shouldn't be left behind. Find out how you can stay visible in ChatGPT & Co. with Generative Engine Optimization (GEO) - with clear content, smart structure and a real trust bonus.
